WEBVTT
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Okay, so welcome to our podcast.
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This is a little bit different today because this podcast is a spin-off of our radio show.
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Well, what do you know about hydrogen water?
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I mean, all my friends walk around with that.
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The echo.
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Okay.
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And they always break.
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So get the exactly.
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Okay.
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So I saw this Gary Breca guy pushing the Echo water.
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So I bought one, it was like$400.
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I had it for like three weeks and it broke.
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I was so pissed.
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Then something happens with Gary Breca where he's not talking about it anymore and he's pushing these tablets.
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Put the tablets in the water away from the dissolve and it's hydrogen water.
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But I don't have that kind of time.
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And I find this company that is not in the United States.
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You cannot buy this anywhere.
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You cannot get this anywhere unless you're in Australia.
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This is the only place you get in Australia.
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So I meet them and they ship us a couple cases every once in a while.
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And I'm trying so hard to get them in the United States.
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Oh my God.
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So I was interviewing a guy, Craig DeMarco.
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He owns a couple, he owns a bunch of restaurants, but he has a couple markets.
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And he tried it.
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He goes, I got to get these in my markets.
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He calls the guy, his buddies are like the head of Sprouts.
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He's like, we got to get this in the Sprouts.
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I have a friend of mine that owns one stop nutrition.
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He's got 57 locations.
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I sent him a case.
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Like, you guys got to get these here.
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Because you just open it and drink.
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Pop one open.
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It's just it's hydrated water.
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You don't have to hit a button.
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Yeah, you don't have to hit a button.
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You don't have to do anything.
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That makes total sense.
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Right?
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You don't have to deal with the BS.
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You just crack it open and go.
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I drink one every morning before I go to work.
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That is awesome.
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Right?
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Well, yeah, they need a place closer in Australia.
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No, you can't drive.
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If you call them and say, Can I buy a case?
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They will not send you a case.
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I love it.
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It's the weirdest thing.
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I love it.
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So this is like a$7 water water after it's been imported through.
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That's funny.
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I have no idea how much it costs.
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You're probably right.
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Um, I met the person who's trying to bring it to the United States.
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That's how I got a hold of them.
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And it's awesome.
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Uh it's and it's it's you just crack it.
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It makes total sense.
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I know, right?
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It's and it's the new thing, or it's not the new thing.
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But nothing against Gary Breka.
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I don't want to piss him off, but you know.
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So Chris Tuff, thanks for coming on my podcast.
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I like interviewing you better.
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I that that was fun for me.
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Well, it was funny because we met at our friend Ian's uh mastermind called Of Course.
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Yep.
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And I was able to do a day and a half of that, and uh I don't know if it was three or four days, and I saw you, and you pretty much, in my opinion, were like the breakout star of the event.
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You just owned you owned the event.
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I remember seeing you talk to somebody, uh interview them on the at the event, and I was like, Who's that guy with the glasses?
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What's his story?
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And then since then I've got to pick your brain a little bit, talk to you.
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Then you interviewed me on the panel, yeah, and I was just blown away by your whole story.
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And then, you know, I had this rule on this podcast where I don't like to do a lot of research.
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I like to let it unfold as we talk.
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I love it.
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All right, but since my style, dude.
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But since, you know, I start following you on Instagram, and you know, I see you're the millennial whisperer.
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Let's get in, let's dive into that.
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Because how do you talk to the millennials?
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I mean, also, there's no worse way to be introduced than the millennials whisperer.
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Why?
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Isn't that what you named one of your books?
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My first book, yeah, it was my first book six years ago.
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That's kind of I mean, the backstory of it was I introduced myself um after I had I so go to my rock bottom.
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So I was crushing it in the advertising age, you know, world and you know you're part of some huge agency, right?
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Legendary agency.
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And then everything came tumbling down, and I was introducing myself seven months into recovery.
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I checked myself into a drug uh rehab for alcohol, crawled slowly out of it, and I went on a my first men's retreat, 13 CEO types, average age, kind of probably 55.
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And on a whim, as I was introducing myself around the fire, uh, I was like, uh, I don't really know what I do anymore, but I'm kind of like the millennial whisper.
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And it just came out.
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And then I shared my story and cried in every uh in front of everyone, and you know, all these guys who I didn't know, right?
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Their arms were crossed, they're like, man, these millennials suck.
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Another guy was like, You think millennials are bad?
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Wait till you see what's behind them.
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Yeah, right.
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And uh, and then I I remember there's one guy who goes, uh, yeah, anytime I bring any of my young people into my office, they start crying even before I open my mouth.
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And I was like, time out, guys.
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The same reason you guys are here for connection, that's what they crave.
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And I started talking about the difference of parenting and the influence of technology, and finally someone was like, Chris, you gotta write that book.
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So the seed was planted, and how I do most things, which is all or nothing, wrote it in four and a half months and published about eight months after that, and then it just took off.
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Are you a millennial?
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I am right on the cusp.
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So I'm 45, I'm 1980.
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Officially, millennials start at 81.
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But the whole premise of the book was that we all crave the same thing, which is connection.
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But what makes young people so different, and you see this with your kids, I see it in my daughters who are 15 and 13.
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The two greatest influences of what makes us different is one, how we were parented, right?
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So I was parented as an Xer, right?
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Or how most, you know, when I sat at the table, I sat across from my very British father, and it was Christopher, how are your grades?
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Were you thinking about going to school?
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Like it was you fell in line, right?
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He he said the bars here, you go above it, right?
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And you do what you're told.
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And you juxtapose that uh that's how most of us were raised, right?
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Well, what you said, your British father.
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So my father was from the Netherlands.
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Okay, and he was very much could it be a European influence?
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It was your time to talk.
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He would ask you questions, then it was my sister's time to talk.
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And if I interrupted, it'd be stop, let your sister finish.
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We had the meat and potatoes, then my mom would talk.
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It wasn't a round table, it wasn't chaos.
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I will say, like, it's only as of the last few years that my dad and I do the awkward hug, but like hugging, all of that's off limits.
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Like it was very British.
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It was very tough.
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Uh my father got looser in the hugging as time went on.
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Yeah.
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Because my mother was Mexican and she was very touchy.
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Was it always awkward you're hugging with your with my not for me, but I mean, when I look back, it was.
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But uh, as we got older, he got more lovey-dovey and more emotional.
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Um, so that's so you juxtapose that to how we raise our kids.
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People are playing beer pong out back, being like, oh yeah, you know, it's much more of a camaraderie and your friends, right?
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And so young people come into our organizations and they're expecting that same sort of relationship that they had with their parents.
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They're like, why is my boss not taking a vested interest in my life?
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And so that's what kind of started me going out and being like, actually, if you break it down, it's pretty simple, which at the core is this if you can start with connection, everything else falls into place.
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But that takes a concerted effort, right?
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You talk about lawyers, dentists, like that engineering mindset, it's that doesn't come naturally to them.
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They're gonna do things the same way that it's always been done.
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Whereas, you know, uh, you know, you look at anything in the service industry, hospitality, um, you know, airlines, that's the other like it comes a little bit more naturally.
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And so that's what kind of set me off.
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And as I was doing speeches for Nike and others, I was like, crap, like this is this is kind of I'm on big stages now.
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And I was still at the agency and I was using that platform to get new clients for the agency.
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And then I was like, okay, well, I gotta write another book, which was the same idea of connection outward.
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And the title of that's called Save Your Asks, A S K S.
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And I'm not here to promote, I'll give away.
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I know you're not here to I asked you to come here.
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Yeah, I'm not here to like it.
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It was very tough to get here.
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No pun intention.
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But yeah, and so and that's the whole idea that we got to save our asks.
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And the younger you get, you see this with salespeople.
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So many of them are what I call an ask hole, right?
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Like it's like three asks, you get this all the time, right?
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Where it's like, hey, John Jay, can you give me tickets to the whatever?
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And then the next week they ask for a connection to something.
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It's like, dude, come on, man.
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Like, seriously, two asks in a row?
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Dude, that's my son.
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We well, okay.
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So it doesn't apply to family.
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You just get like, welcome to life.
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You just you you're never gonna win on the other side of that one.
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But so that was a flip of the script, especially for sales and networking, that if we save our asks, if we can get to connection faster, that's where the beauty lives.
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And that to me is actually what I get most excited.
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Like, because I mean, on the culture and the millennial whisperer stuff, that's pretty straightforward, right?
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The the save your asks thing, what in all my research, what I found is that it really comes down to one key element, and those are the questions that you're asking people.
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And I think I spoke about this at the retreat, but I actually created a list of a hundred of the best questions called tough questions, TUFF questions, that gets you to connection faster.
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And that is a muscle we need to build.
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And what I tell people is that if you start doing it, it becomes that muscle, right?
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And every, I mean, almost every single day, it might be someone I'm in line getting coffee next to, or it's someone I'm trying to break into their network, I use tough questions to get there.
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And my favorite tough question is when was the last time you experienced pure joy?
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So let's just say you're at that business dinner table, you're gonna talk about business the whole time.
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We got to talk about the stuff that drives us as humans.
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And my favorite tough question to ask is when was the last time?
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So let's play it.
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When was the last time you experienced pure joy where you got like tears in your eyes, goosebumps?
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What when was the last time?
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What's the first thing?
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Tears in my eyes, goosebumps.
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Like where you just got so excited.
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It's like trying to it's actually every morning I have these little mantras, and one of them is you know, something wonderful is going to happen to me today.
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And then when I I have a I have a very strange routine at four in the morning, and one of them is when I get out of the hot tub, is I today I want to experience joy and happiness.
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So I feel that every day I hit that.
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And at the end of the night, I try to think about where in my day did I hit that.
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So, but when you say tears of joy, like pure joy.
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I mean, it could just be goosebump moment, right?
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Or it could be maybe it is every morning when you're doing your mantra.
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Do you get that?
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That's so if I was stemming at Starbucks, you would ask me that question, and I'd have to have the answer by the time I get to the boost.
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Like if I feel the energy, I go there.
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Right.
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And that's what people ask me a lot.
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Like, once you build that muscle, you can get there a lot faster.
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But you're also very much an extrovert.
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Yes.
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Right?
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So do introverts work with uh created this, and we can link out.
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I I actually made cards with them on.
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I was like, I'm losing so much money selling these cards.
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It was like$35.
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I haven't manufactured, so I have a PDF of the hunt, but it starts with the introverts intro, and it's 20 questions that get you.
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So it's as simple as um one of my tough questions for something like that is if you could do one thing all day, every day, what would that one thing be?
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You know, stuff like that that kind of gets it.
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Is that on your PDF?
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It's on my website.
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I'll we can link out to the PDF.
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I'm gonna go over it on the air on my radio show tomorrow.
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But you so but it is a muscle, right?
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And so let me just put it into a context of uh meeting.
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So I was I was speaking for a private equity conference, right?
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And private equity people are it's a tough crowd.
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They're like, what's this guy gonna teach me, right?
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And so it was the night before, and you know this, you're like, oh, I don't really want to deal with everyone, right?
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And but uh I you gotta show up.
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And so I show up the night before, I'm put at this one table, and it's all these pretty well-known, famous female seat like entrepreneurs.
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And so I'm sat with them and I'm like, okay, perfect.
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Like I'm at home around girls and and women, right?
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Because I have two girls and my wife, like, I'm I'm the only male in the house.
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So I'm like, okay, perfect.
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This is way better than any of the other tables.
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And so there was about eight of us at the table, and to my right, there was this woman that was very quiet because there were some more outspoken individuals.
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And as the meal kind of unfolded, she goes, Are you speaking tomorrow?
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It was the only thing she really chimed in and said.
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I was like, Yeah, uh, I'm the keynote.
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And she goes, Well, what are you speaking on?
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I said, Well, why don't I just show you?
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She goes, All right, how are you gonna do that?
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I go, Well, it's called tough questions.
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When was the last time you experienced pure joy?
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And with all any hesitation, I could see her eyes well up, and she tells me a story how on that Tuesday, it was like a Thursday, so two days prior, she said it was at seven in the morning.
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She started to talk through her son, who's now 12.
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When he was first born, he was epileptic for the first massively epileptic, and they couldn't figure out what was wrong, exactly what it was.
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And it got to a place where once they finally figured it out, he's now at 12 years old, non-verbal, and in a wheelchair.
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And, you know, so she's crying, telling me all about this, and then I'm I'm now like leaning into her, and I'm like, all right, so and now, so she tells this story how every morning she plays a game with him.