From Strangers to Marriage Coaches: How The Freemans Are Transforming Relationships

When Aaron and Jocelyn Freeman first met at LA Fitness, they couldn’t have imagined that years later, they’d be marriage coaches with nearly a million followers and a book deal with Penguin Random House. Their story—from engineer and nurse to renowned relationship experts—is a masterclass in growth, resilience, and reinvention.

Coaching Over Therapy: A Different Approach

What sets the Freemans apart is their bold choice to focus on coaching rather than therapy.

“Coaches can say a lot more than therapists. Therapists have a lot of rules,” they explain.

Instead of rehashing arguments on a couch, couples leave Freeman sessions with practical skills they can immediately apply. Their method is closer to athletic coaching: challenging clients, giving them drills, and teaching the fundamentals of conflict resolution and communication.

Lessons From Their Own Story

Their coaching philosophy is rooted in lived experience.

Early in their relationship, Aaron—scarred by betrayal in past relationships—tried to break things off. Jocelyn didn’t accept it. Instead, she called him back and said, “That just doesn’t work for me.”

That moment was a turning point. Aaron’s upbringing had taught him to avoid conflict—his parents never argued in front of him, and his father often walked away. Jocelyn, on the other hand, refused to leave conversations unresolved. Their clashing approaches forced them to build the very tools they now teach other couples.

Building a Movement

The Freemans’ personal transformation ran in parallel with the growth of their business.

With little to no following in the beginning, they committed to showing up consistently—even when no one seemed to be listening. Their motivation was deeply personal: Aaron wanted to break the cycle of divorce he witnessed growing up, and Jocelyn was determined to help families thrive, not just survive.

The journey wasn’t easy. At one point, after making poor financial investments while raising a newborn, they nearly lost everything. But their persistence paid off—leading to their current success, a thriving coaching business, and a major publishing deal.

Turning Challenges Into Growth

For the Freemans, challenges aren’t roadblocks—they’re invitations.

“Any challenge that is showing up is because it’s trying to teach you a lesson,” they say.

Instead of seeing difficulties as reasons to quit, they encourage couples to use them as turning points. Their powerful reframe—“You don’t have to end the marriage to end this version of the marriage”—helps partners choose transformation over separation.

This mindset is especially impactful for parents, where the cost of walking away extends far beyond the couple themselves.

A Growth Mindset for Love

Marriage, the Freemans emphasize, isn’t about finding a perfect partner—it’s about growing together.

“We’re not just one fixed human being,” Aaron explains. “You go through experiences, you have challenges, you learn, you become a different person. Your partner’s doing the same thing.”

Their advice? Remake your marriage every few years. Recommit to each other. Stay curious. And embrace the fact that both you and your partner are constantly evolving.

✨ The Freemans’ journey proves that love doesn’t just survive challenges—it thrives when couples face them with courage, growth, and intention.