WEBVTT
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Okay, so welcome to our podcast.
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This is a little bit different today because this podcast is a spin-off of our radio show.
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So tell me about Hawaii.
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Oh, it's beautiful, man.
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I I love it.
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We um live on a super small island called Molokai.
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There's 7,000 people, 85,000 deer.
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So big deer hunting island.
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Wow.
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Almost everybody hunts.
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Um yeah, it's great.
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Living in nature, I love it.
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It was a big move from suburban Illinois, like 45 minutes away from Chicago, just west.
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And I moved there when I was 14.
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And, you know, being being a young teenage boy is hard for anybody.
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But it's um if if you move away from all your friends, and it sounds like I'm complaining about moving to Hawaii right now, which I understand, which is ridiculous.
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But um, yeah, it it it was it was a crash landing, but we we we got there in the end.
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Do you know all the islands?
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Have you visited all the islands?
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Uh no, actually.
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I've only visited like four of them.
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One of them you can't go to because it's like a forest preserve.
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The other one I think is like locals only, you need to be invited.
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But I've only been to three or four.
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Have you been to Oahu?
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Yeah.
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Where Honolulu is?
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So my son lives in Honolulu, he's the same age as you.
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Um and I feel that that island has it all.
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Yeah.
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Like you can and Joe, you've been to Honolulu?
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Uh no, I have not.
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I've only been to the big island.
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I've been to Maui, I've been to uh Kauai.
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Let me sell Oahu real quick.
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Okay.
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There's a street, uh Waikiki Beach, that has everything.
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It's like being in New Orleans.
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It's like being in Vegas.
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It's one street, one mile of everything.
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The streets are always packed.
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There's the Versace stores, the Valenciaga stores, the Rolex stores, every store, and they're three, four stories high.
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It's crazy.
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Then you drive 20 minutes away and you're in the middle of nowhere.
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It's like being in Maui.
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You feel like you just discovered an island.
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And that I fell in love with that because my son goes to uh Hawaii Pacific University, plays basketball there, so I spent a lot of time there.
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We used to always go to Maui all the time.
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Always go to Maui.
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My wife loves Maui.
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I'm like, we got it all here too.
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I love Hawaii.
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But how long have you been in Arizona?
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Uh so we don't live here.
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We just come out here for the the Genius Network event every so often.
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We we tend to stay a little bit longer so we can get some interviews done at this great facility.
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We've been here for like a week, maybe, maybe a little bit less, five days.
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And who have you been interviewing?
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Uh, we interviewed Barry Garapedian, who's a part of Genius Network.
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He's the man uh financial advisor, now turned to basically advising the kids of the people that he advises.
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He's a super, super badass guy.
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We are going to interview Mrs.
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Pardeese.
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I'm not even gonna try to say her last name.
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Oh, I know her.
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She's amazing.
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She's Madavi.
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Yeah.
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Yeah, I spent some time.
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Is it Madavi?
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Yeah, yeah.
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How do my I think something like that.
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And it's funny because she's a dear friend and I never say her last name.
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She is not a good one.
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Because of that exact reason.
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She is fascinating.
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Very smart.
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Uh professor, kidnapped.
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Do you know that story?
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Yeah, yeah.
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She's unbelievable.
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When you I'm supposed to interview her too, but um, she's incredible.
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Um written 10 books, PhD, the whole works.
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What's what's your you're so young?
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Like, what's your story?
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How did you join the genius network?
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So, my my dad and Joe were buddies for a long, long time.
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They were introduced through Nathaniel Brandon, who was uh the the father of self-esteem is basically his his nickname.
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And um my dad had a nervous breakdown like about 30-ish years ago.
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His dad got him a Tony Robbins cassette.
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No way.
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And then um he just went super, super deep down the rabbit hole of personal development stuff.
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Ended up reading Nathaniel Brandon's book.
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I think I it wasn't taking responsibility, maybe it was the six pillars of self-esteem, or one of the one of the early ones.
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And Nathaniel's phone number was in the back, and he said, Hey, Missy, who's who's my mom, you should call that guy and see if I can get on the phone with him.
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Got on the phone, and then that, you know, sprouted into an amazing relationship.
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My dad got introduced to Joe, our very close family friend, Pat Gentempo, and Dr.
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Joel Wade, who is an amazing doctor, or psych psychiatrist, psychologist.
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I I honestly don't know.
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He's he's amazing, but regardless, um, got introduced to basically his lifelong buddies.
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He ended up joining Genius Network uh a while ago, probably like 10-ish years ago by now, and he got so much out of it.
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And then last year he said, Hey man, I'm not gonna send you to college.
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You're not a college guy.
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I've never really agreed with the education system, I suppose.
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And he said, I can send you to Genius Network, it's gonna be about the same price, if not a little cheaper.
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It's you know, at at the time we thought it was 25 grand, but actually it's 35 grand uh a year for anyone who's interested.
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And um, I said, Absolutely, let's do it.
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And it's been amazing.
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Almost everybody that I've interviewed on the podcast has been from Genius Network.
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How long have you been a part of Genius Network?
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Uh a year in like two weeks, a year since October.
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You know what I don't want to sound all weird, but you're like a a really handsome guy.
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Stop.
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No, you're really handy.
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You really handle yourself.
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Like you don't how old are you?
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You're 21.
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Yeah, you seem uh like wiser and you really handle yourself.
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But you're also married.
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That's really young to be married.
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What's the story with your marriage?
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So I um when I was 17, I I I always talked to my dad.
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We're both big history buffs, and he loves to remind me that behind every, you know, really big sort of historical figure that's a man, there's a even better woman or or something along those lines.
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And when I was 17, I decided that I was gonna get married as soon as possible.
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Not like the first person that I meet I'm gonna get married to, but I will become a better person if I am married, is is sort of the deal.
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And I I met my wife when I was 19 and she was 18.
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We got introduced to uh through some friends in Chicago, and then two months later, we ended up getting married.
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And she moved to Hawaii.
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Yes, absolutely.
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And your parents are behind you getting married all the way.
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So here's here's the thing.
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We met, and then I was like, I think a a week or two into meeting her, I was like, we should go get married.
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Before I even asked her to be my girlfriend.
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I was like, we should go get married.
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Didn't realize that you need to do paperwork and all this kind of stuff.
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And then um, I took her out to Hawaii, she met my parents, my parents absolutely loved her, and then we eloped, so we didn't tell them, had dinner with my parents later that night, and they saw her ring, I think, and my mom was like, Is that ring on the on the right finger?
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And she was like, Yeah, it is.
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And they were very, very happy.
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We didn't tell them, but they're incredibly pleased.
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So, what do you do for a living to support your new family?
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So we um we're about to come out with our personal development software called Lumen in uh November, and it's basically taking my dad's personal development uh program that he created through that uh nervous breakdown, the generalized anxiety uh disorder that he got called agoraphobia.
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He would carry around this book agoraphobia, isn't that that's where you're afraid to leave the house?
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Yes.
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Yeah, yeah.
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So he couldn't leave the house unless he was carrying around this book of basically personal development strategies, beliefs, all this kind of stuff.
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He ended up categorizing this book called his life book.
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And then all of a sudden he's just like running his life by by the book, so to speak.
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And then a few years later, he looks around and he's like, Holy shit, this is my dream life, this is what I wrote down in this book, this is crazy.
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A few of his friends come over and they're like, Hey, teach me how to do this.
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I want to get my life super, super categorized, super clear on my vision, like you did.
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They did a few marker board sessions.
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And um, I think you were one of the first people to go through.
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Well, yeah, and I'll I'll tell you this, because this this will this will be hard.
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I have spent over two million dollars on my business education, more seminars, tons of stuff, recovery work, consultants, uh, lifebook.
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Uh, I the very first one he ever went through his own program after they turned it into a lifebook lounge in Chicago and had all the software and everything.
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The and you literally write a book about your life in four days and leave with a beautiful book.
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It's like insane.
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And the funny thing was is he was never a marketer, he just figured out like and built a very successful life.
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I mean, you know, their family is, you know, built a multi-billion dollar company.
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Uh that being said, though, what I what I love about Justin is he's not spoiled.
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I mean, there's a lot of young people that are born on third base and think they hit a triple.
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Right, right.
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No, you can see that.
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That's right.
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That's what and so, you know, very much immersed in uh, you know, challenges and success and stuff like that.
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And I've known him since he was a kid.
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So uh, you know, there's uh like truly the personal development stuff they have is at a whole nother level of depth.
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It's it's not just people slinging, uh selling a ticket on the good ship hope.
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I mean, it's really deep work.
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But was your father's business already successful before he had the nervous breakdown, or did that happen to you?
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So I'll I'll frame it up.
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He didn't, he he was a serial entrepreneur uh for the first few years of his life.
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His dad made, my grandpa made precious moments.
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Are you familiar with the little porcelain figurines?
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Yeah.
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Your mom probably has a million of them.
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Yeah, yeah.
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Are there are those uh they're not airports, right?
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Are they they're in the malls?
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I've seen it, I know.
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There's the knockoff versions of it.
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Oh my god.
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I know that name.
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Yes.
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Yeah, they got the little teardrop eyes, the little cute, mostly like biblical stuff.
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Yeah, yeah.
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So he was a starving artist.
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He um made a bunch of of postcards, birthday cards, stuff like that.
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And my dad was about my age when he was like, hey man, let's turn this into a business, let's see if we can find a licensing partner to make something big out of this.
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They found UNESCO, started making figurines, and then that blossomed into like a I think over its entire lifetime, eight to ten billion dollar business empire, of which we got a small royalty, which was more than enough to keep our family going.
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And so he he came from, you know, rough compared to what I grew up with, pretty rough stuff.
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And that's sort of how he got to um his his uh his nervous breakdown just because he was 30 something, I think he was 32, 33, and he had made all this money, but he didn't really know how to create uh something of value.
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He was he was selling bits and bobs and little figurines and stuff, and he was a serial entrepreneur, he made a wallpaper company, he made a athletic wear company for racquetball and stuff like that.
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And then he has this nervous breakdown, and the this the solution that he made for himself, he ended up turning into a company called Lifebook, which um his his first idea was we're gonna buy a nightclub venue in downtown Chicago and turn it into a personal development lounge where people come to better themselves instead of inebriate themselves and you know try to hook up with ladies or whatever.
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Of course, that didn't work out very well.
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It was a beautiful experience, but we didn't make a lot of money on it.
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Yeah, it was amazing, but yeah, yeah, it it wasn't it wasn't profitable at all.
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And then he ended up meeting Vision Lacchiani of uh Mine Valley, and Vision said, Hey man, we should in instead of doing this super bespoke, you land in O'Hare, you take a limo to the lounge and and all this stuff, we should turn this into a$500 course that I can sell online because I know how to sell this stuff.
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And like Joe said, he's never been a marketer, not super great at sales, but he knows how to make products and experiences.
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So, all that to say, what I do now is basically we we um there's there's 12 categories of life in Lifebook uh that that he's found, and everybody sort of has different ones, but more or less they're the same.
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Health and fitness, intellectual, emotional, character, parenting if you're a parent, love if you have a love relationship, um, career, financial, quality of life, and and a few others.
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And we ask four questions in each category.
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One, uh, what are the beliefs that sort of dictate your behaviors in this category?
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What do you believe about this?
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What are your foundational beliefs?
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What do you want out of this category?
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What's your vision in your health and fitness?
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Why do you want that?
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And what are you willing to do to get it?
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And what we realized about a year and a half ago was this sort of data that we now have on people doesn't exist before they go through the lifebook program.
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As soon as you are at the end of that, you have your foundational beliefs in every category of your life, which is your life philosophy.
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It's what you believe about life.
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You have your vision in every category of life, which is your life vision.
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That is that that is your dream life.
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It's a vivid picture of your dream life.
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You have your purpose, which is literally your purpose of living.
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If you put all of this into AI, it can create you a stellar roadmap from where you are now to where you want to be, break all of your goals down into milestones, break all of those down into habits.
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And it's it's we're we're calling it soul level data just because it doesn't exist before you go through this program.
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And once you have it, you can conquer the world.
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I can uh see the uh the seeds of Tony Robbins in this a little bit, right?
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Yeah, yeah, yeah.
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That's that's great.
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It does the brick and mortar building still exist?
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Uh it it it does, but we're not in it.
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We I I think he got out of it in like 2014, maybe.
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But you go to lifebook.com?
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Uh mylifebook.com.
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My lifebook.
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Yeah.
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Um the Lumen thing, that's isn't that the name of the company in um So we we spell ours differently.
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We spell it.
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Separate, yeah, right.
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Yeah, yeah.
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It's it's Lumen Corp.
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And that was when we were doing our our uh branding session, one of our one of our partners said that, and we were all like, I think we'll be fine though.
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I think we'll be fine.
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It's uh the the way that we sort of justified it was a lumen is is the measure of light, and it's sort of shining your inner light out into the world and making a a reality that is built upon your values and your vision.
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Do you have brothers and sisters?