WEBVTT
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Okay, so welcome to our podcast.
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This is a little bit different today because this podcast is a spin-off of our radio show.
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So I saw you or I met you.
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I can't remember.
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It was um at the RFK thing.
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Like was that a year and ago, two years ago or whatever.
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Where we held held it at the with Callie Means and Charlie at like some little hotel in Scottsdale.
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Yeah.
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Yeah, I spoke at that.
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Yes.
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Okay, so I was there and I remember you walked out on stage.
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I think there were, I think I was standing by a booth you had too, maybe.
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Possibly merch and stuff.
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Yeah.
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And so I was like, what's this?
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Because I was just talking to your assistant or your social media person of how to say the name of your podcast because I find it uh it's hard for me to say.
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Yeah, that's okay.
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Sean Hannity skips it.
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Every single time I go on Hannity now, he just goes, Culture.
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How do you say apothe apothecary?
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Apothecary.
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And what's what is that?
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Okay, so before we had pharmacies, right?
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We had apothecaries.
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Oh yes.
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Yeah.
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And so that was like the original place in a community where you would find natural remedies for healing.
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Right.
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And so the idea behind Culture Apothecary, the podcast, which is my show, is that every guest I have on has their own remedy to heal a sick culture.
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And so we're trying to fix our culture because it's so sick in so many ways.
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We're sick physically, we're sick emotionally, and we're sick spiritually.
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Okay.
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Because now I remember, because I think at one point I had thyroid problems and I got the medicine.
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It's um, everyone knows this medicine from there, from from apocalypse, apocalypse now.
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Um what's it called?
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Armor.
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You ever heard of that armor thyroid?
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No, I haven't.
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Well, it's from I think it's it's uh it's one of those things because they didn't want me taking lavaxothyroxin and all the chemicals and stuff, right?
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Yeah, okay.
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So essentially you're you're pretty much also a hardcore health freak.
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Kind of, yeah.
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Um, newly, I mean, I'm not an expert.
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I just completely transformed my life, like, geez, we're probably going on like three years now.
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Did something happen?
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The pandemic.
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Oh, that's what happened.
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Yeah, it just totally like brainwashed.
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Well, no, I was undoing brainwashing.
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I was brainwashed.
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The pandemic opened my eyes to how brainwashed I was.
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Brainwashed like how?
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Just believing that there was nothing to question in food in our food, uh, you know, in America, that pharmaceutical companies wanted what was best for us, that the health insurance companies wanted us to be healthy.
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Uh, just basically everything that I'd learned about health and nutrition growing up was a lie.
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And I didn't fully understand that until they started mandating the vaccine.
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And then I was like, well, that's weird to me to tell people you have to take any medical product that you're required in order to participate in society, basically.
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And I was super disturbed by that.
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And so that's like what kind of started me down the rabbit hole.
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Is that how you started your podcast?
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No.
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So I had I had come to Turning Point USA with this idea to do a pop culture show in 2019.
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So my background is in morning radio.
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I was doing top 40 CHR for almost a decade.
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I started when I was 18 years old, dropped out of college.
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Yeah.
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Me too.
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Really?
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Okay.
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So yeah, my background is in radio and I loved it, but I was always open about my conservative beliefs.
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And so no, it never mattered until Trump became president.
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When Trump became president, I was working for uh Radio One, and that's you know, a very urban radio company.
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And I was like the only one of the only white employees they had, basically, which was which was kind of interesting.
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And I was also one of the only conservatives.
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And so when I obviously in pop radio, you're not talking politics all the time, but occasionally something would come up.
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I would say something.
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And so I would get in trouble.
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I was starting to get in trouble all the time.
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When once Trump was president, they're like, This is too polarizing, you can't say it.
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And I'm like, what are you talking about?
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My, you know, the social media girl, the producer on the show is going off about toxic masculinity and all this.
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Like, I can't say that I disagree.
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And they're like, no.
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And I was like, well, that's BS.
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Um, they wanted me to host all of these events that I disagreed with, like um, you know, the women's march and all this.
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And I said, This is, you don't want me to be political.
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This is a totally partisan event.
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And they were like, Well, that's not true.
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This is about human rights.
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And I was like, Bet, let's pull up the websites like gun control, abortion, open borders, all this.
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I was like, this is totally a partisan event.
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I'm not, I'm not hosting this.
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It goes against my beliefs.
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So I was always in trouble, and it was like, oh, what's Alex gonna say now?
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And I was just always like going toe to toe.
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And I knew this is right before cancel culture became a term.
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I knew I was gonna be fired for my beliefs, and I really wanted to grow.
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Like my dream was I wanted to go to Kate Craddock, I wanted to do the Burt show.
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Like, this is where I wanted to end up.
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I know.
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And those are my friends.
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I know.
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And so like I had literally I had done everything.
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Like, I I was doing everything I could to grow in market size because I was in, I'd started in Louisville, Kentucky, worked up to Indianapolis.
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I took that show, we took that show from like 16th place to first in in six months.
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What show was it?
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It was so now that they've changed the format, but it was WNOW 100.9 in Indianapolis.
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It's their it was their competitor.
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So we were the first person to finally beat Smiley after like 20 years.
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Yeah.
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So I knew I had to leave, and I only knew radio.
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So I thought it was going to be talk radio, like conservative talk radio.
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And I was, I was had this idea for a pop culture show from a conservative perspective that I would do on air.
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And everybody was like, no one's gonna listen to this.
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Like the audience is very old, male.
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There's not an audience for this, um, for what you're trying to do.
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And so I was just really praying about it, trying to figure out that transition.
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And Turning Point USA reached out to me, which is Charlie Kirk's organization, and they were like, Hey, we love that you're openly conservative, that you're young, that you work in media, we'd love to work together.
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And I was like, perfect.
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This is a sign.
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So I pitched this whole idea for this short format social media show that was pop culture from a conservative perspective.
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I said, My whole background is in pop radio, I do entertainment news for a living, let me do this.
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I want to target young women and kind of introduce them to conservative values in a really like non-threatening way, which was, you know, let's talk about Kylie Jenner and her thoughts on BLM, and then I'll just red pill you.
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That was kind of my idea.
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And so um, they said yes, started doing that show, and then during the pandemic, I think 2021, they said, let's do a long-form podcast, like your backgrounds in radio, this would be better suited for you.
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We you can keep the pop culture show, but let's also start doing interviews.
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So I started a podcast, and then while I was doing that, I started to get red pilled on food and pharma, and I started purposefully picking guests that were experts in this subject.
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And so I'm like, my mind is being blown, learning everything I'm learning, and I'm sharing it with my audience.
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Their mind is being blown, my numbers explode, my analytics are unbelievable.
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I'm like, okay, every time I talk about health and wellness, these women are like eating it up, pun intended.
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And so I said, we have to keep doing this.
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And by 2024, so I'd done that for three years, and I just saw, I saw the trajectory, and I said, this is going to be the biggest driver of women into the conservative movement, is the topic of health and wellness.
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If we start saying that we are the party that agrees with these values, we're going to gain women voters.
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And so 2024, right before the election, I said it's imperative I have to rebrand my show.
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And so Turning Point let me rebrand to calling it culture apothecary, that it was explicitly focused on health and wellness.
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And literally two weeks before I rebranded, RFK comes out and endorses Trump.
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And I was like, I freaking told you.
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So then everyone was talking about health and wellness, conservatism, like who's doing that?
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And it was Alex Clark.
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And then I happened to have the show that was covering this from a conservative perspective.
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And so the show blew up, and and that basically changed my life.
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And um, I had the opportunity to testify at the Senate like a couple weeks after that, and that also blew the show up.
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So overnight the numbers just went crazy.
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And Charlie was like, You need to run these again.
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There's no way this is correct.
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And we were like, we've ran them seven times, and he couldn't believe them either.
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Wow.
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Um, is it weird though?
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Because when you do a radio show, you have instant interaction with your audience, like phones are ringing, but you so you're taping a podcast, right?
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Yes.
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So how do you get the feedback?
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Comments just or there's no call-in, right?
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Right.
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There's no call-in on my show.
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It's not, it's not a daily news show or anything like that.
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So I mean, we could tape with an interviewer and it doesn't come out for two months, you know.
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So it it is totally different than radio.
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I had to relearn a lot of things from radio.
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Did you have a consultant, some sort of podcast consultant, or you just do it all yourself?
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No, no, no.
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Turning point's a nonprofit.
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And especially back in 2019, I was given one camera girl and said, figure it out.
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Like we had no idea what we were doing.
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Turning Point had never done shows before.
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So Charlie really believed in me and was like, I think you can do it.
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But it was like, you're on your own, figure it out, you know?
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And nobody had done a daily Instagram show, which is what I had created with Popolitics, the pop culture show.
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Nobody had done that yet.
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Um, and so we tried that out.
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And it was also the first up and down video format show.
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So, you know, it was it was uh it was formatted in such a weird way.
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It wasn't like side to side like YouTube.
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Um, and so we were just figuring all that out before Instagram reels existed, before TikTok, all of it.
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Okay, so now like I was actually watching some of your podcasts the other day.
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In fact, I was so excited to see the the guy that you were bummed about that you had to zoom with, the uh mental therapist guy.
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I see him all Dr.
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Amon.
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I see that dude everywhere when I saw that you had him on.
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I was so excited.
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And then I was kind of like though, you were like, look, I don't want to zoom, but this guy's kind of a big deal.
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Yeah.
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Right?
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Yeah, I never zoom.
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I know.
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I I we have all my uh my guests either come in person to Phoenix or I'll fly to them.
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Um, and so it's it's just it's totally different being able to be in person.
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So who who have you flown out to to do interviews with?
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Oh, just different like farmers or things like that where it makes sense um that I'm gonna be, you know, on a cool location and get to experience.
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Well, like the the Redmond Sand thing.
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Yeah, like going to the Redmans uh salt farm in Utah uh this upcoming week.
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I'm going to Hawaii to do a podcast swap with Bethany Hamilton, the girl who got her arm bit off by a shark.
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Yeah.
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Yeah.
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So like that makes sense to go to her.
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What island is that Oahu?
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Kawaii.
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Oh, Kawaii?
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Oh wow.
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My son lives there.
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Oh, really?
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Okay, and she's taking me surfing, and I'm terrified.
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I've never surfed, and I'm not athletic at all, so that seems really scary to me.
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And so yeah, she's taking me out there.
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So we're gonna do like a little YouTube vlog as well as um do the pod swap.
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So sometimes it makes sense for social media content to go.
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And she's like a big motivational speaker, too, I think.
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Yeah, she does that, and she's also conservative, and she is she's been very outspoken about men in women's sports, specifically women surfing.
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Right.
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Oh, really?
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I didn't know that.
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Yep.
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So when you said you started with one camera, what do you have now?
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One camera, one person.
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Ooh, now we've got, you know, we've got a three-camera setup.
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I've got a core team of five people, um, you know, different editors, videographers, social media girl assistant.
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Wait, is that part of the five people or five people and you have editors?
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Those are the people.
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So with five people, you're able to edit, book guests, social media, do everything with five people.
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Yes, actually, it might be six now.
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I think it's six.
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That's pretty huge.
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Yeah.
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So wait, where are your parents from?
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Where are your parents right now?
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So my mom lives in Indianapolis.
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My dad passed away a year ago in December from glioblastoma, brain cancer, and heart failure.
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He was addicted to ultra-processed food.
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And I believe that led to all of his issues, health issues that he ended up getting.
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He had multiple heart attacks.
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He was very obese my whole my whole life.
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And then once he started getting super sick and having heart attacks, he dropped a ton of weight.
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He, I mean, he was so frail by the time he passed away.
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But we had been told in January 2024 he had the brain tumor, and that he probably had about 18 months to live in each he didn't make it quite a year.
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So that was a a big fueler for continuing the work that I'm doing and kind of waking up the American people to to the state that we're in with the chronic disease epidemic.
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You know, my mother died with jubilosoma as well.
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Really?
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GBM 4.
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They told her that she had like six months.
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We were able to get her to go 18 months, but it was terrible.
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It's it's such a terrible disease.