The Secret Sauce Behind a 50+ Location Pizza Empire

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Okay, so welcome to our podcast.

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This is a little bit different today because this podcast is a spin-off of our radio show.

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You said uh in the parking lot, this is your first podcast?

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My first podcast.

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Uh I think if you I thought a podcast was just vo a voice.

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It used to be.

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Since you're on uh on the uh radio, I figured it's just voice.

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So I'm like, okay, I'll do a voice thing.

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And then all of a sudden I look at your I went on there because I've never looked at it.

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I don't watch podcasts.

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Right.

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So I went on and all of a sudden I saw a couple friends of mine on there and I'm like, I'm like, oh, it's it's a visual.

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Well, podcasts were just audio, I think.

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Well, maybe not, because that Joe Rogan used that.

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But anyway, this water is like real healthy water.

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Is it?

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Yeah.

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Yeah.

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What do they do different than everything else?

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Well, they put hydrogen in it.

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It's supposed to be healthy.

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So I I'm in I'm totally like in this health kick right now.

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Well, actually for a long time.

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It's good.

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Yeah, did you see that?

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That article in the New York Post?

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Which one?

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I was in the New York Post a couple hours ago.

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Staying healthy.

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And the post?

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Yeah.

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Post is always negative stuff.

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They turn a good article in.

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It's like saving it.

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I mean, it depends.

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I don't look at it.

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It's funny because I don't think I'm one of those guys that doesn't believe in negative press.

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You know, so any press is good press.

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I hear, yeah.

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Wait, so so what did they talk about?

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They talked about like how I do hyperbaric and I just did this blood.

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I went to your brother-in-law's place.

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That was trip when I'm at your I'm getting the blood transfer, and then somehow your name came up, and he's like, That's my brother-in-law.

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Yeah.

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I was like, No way.

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But I had already booked you on the podcast.

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Isn't that why?

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Yeah, yeah.

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You were booked first before him, and then I interviewed him last week.

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Well, you said did oh you you interviewed Jack?

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Yeah.

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Oh, I didn't know that.

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Yeah, because he was he was fascinating with the fact that he lives in a tent.

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It's a whole other story.

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Yeah, I know, no, we got into it.

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Oh, did he go into all the mold and all the things that they're dealing with?

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You got into all of it, man.

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That's cool.

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Yeah.

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So you're married to his wife's sister.

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Right.

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Right?

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Okay, yeah.

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That was uh he was really interesting.

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So that when I had him on here, well, I was getting the tr blood transfer, whatever you call it, I was getting this thing.

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What do you look what do you what do you do?

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You do spin the blood and put it back in, like at the platelets.

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What are you doing?

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They uh they take the platelets out and they put something else in.

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Took like three hours, and your brother-in-law just sit sat there with me for three hours.

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We talked.

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Really?

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You should have the podcast while you're sitting there doing a book.

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I know.

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Well, I was just sitting for I didn't have the equipment and I didn't know he was gonna be there.

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He just showed up.

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And then we just started talking, and then the New York Post is doing an interview with me about what I was doing, and then they turned it into what else do you do?

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And I do like uh hyperbaric sessions, I do IV drips, I go to Cancun and I get stem cells.

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So the whole article's about Yeah, I spoke to you about that.

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Yeah, yeah, yeah.

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And and and then uh well you and I have known each other for a couple years now, and I remember one of the things, one of the reasons that stuck with me was the shaman talk.

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Yeah, now you're like, I don't want to talk.

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I mean, I want to talk about all this stuff, and I'm gonna try this salsa, sauce, sauce or salsa?

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Sauce.

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Salsa's more like chips and chips and salsa, but this is more pasta, you know, la uh lasagna, you know, anything else you could think of that you know.

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I I had an Italian neighbor I lived in Houston for a while and she called it gravy.

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You ever heard of that?

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I heard gravy, of course.

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Um more like Midwest.

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Yeah.

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So okay, well, let's I'm gonna this podcast is very ADHD.

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We go all over the place.

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I see that.

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All right, so Grimaldi's is yours.

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Yes, correct.

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How many are there?

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Uh 50 Grimaldies across the country.

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We just opened up, I literally just got back from uh Dubai.

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We open up Abu Dhabi and Dubai.

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So what?

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Yeah, really exciting.

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So I'm really looking to push the you know the east, you know, Europe, and we're trying to get all over the country.

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How does that happen?

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How do you who calls you from Dubai?

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You know, the uh the gentleman that runs the group went to our New York store.

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That runs your group?

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Oh no, that runs he runs the group called Lulu Group, huge, huge international group.

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They have about 550, they call them Lulu soup uh like supermarkets, so like uh about 750,000 square feet.

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And they have their grocery store in there, the Lulu grocery store, and they have uh they sell everything.

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So it's like uh Walmart, Costco Together on steroids.

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That's pretty much what these guys do.

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They have about 500 of them across the 19 different countries.

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They're out of India originally, but they're they're based out of uh Adobe Abu Dhabi.

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Uh phenomenal group, and uh the guy fell in love with with our brand, so he decided to franchise our brand out there in in UAE and he's gonna expand it you know across the different countries.

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But they do a thing called Lulu Exchange too.

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So they're like the Western Union of the Midwest, Mideast, if you Middle East, if you will, where they're just moving monies for you know workers moving at a home.

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It's it's pretty pretty cool.

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So you get a call, hey man, we want to put a Grimaldi's here in uh in uh Dubai.

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They called me, right?

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That's what I mean.

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You're like, okay, yeah, and then what you send them the paperwork, do you have to fly out to the street?

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Well, they've they they all they flew out, they all their group they all flew out.

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There's like eight of them.

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They flew out, we did a tour, they love the brand, then then it goes paperwork, and we go back and forth on you know FTDs, because you have to do international FDD, different than uh than the United States, so it's different kind of paperwork.

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Uh-huh.

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But you know, that took a while, and then and then we're in we're in we're in business.

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And so they've been great.

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Are you open already?

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Yeah, their second store opened up.

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I was like, so from phone call to open, how long did that take?

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From phone call, about a year.

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Wow.

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About a year.

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And how many times have you been out there?

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Uh probably four times.

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No way.

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Yeah, it's amazing.

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And what's the longest amount of time you spent there?

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I went with my family for a week, and then we went to the Maldives, which was amaz another amazing place.

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Jeez.

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Uh, but I just went out there for the opening uh in uh Dubai, and it was about a five-day trip.

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And I literally just got back in Costa Rica.

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So I was like, I was exhausted.

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So are they like uh is pizza big there?

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Are there other pizza franchises there?

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Yeah, yeah.

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There is uh they have the uh which ones they have?

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They have like two or three different franchise pizza places.

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You know, you have the PF Chang's, a lot of American brands are there.

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Okay.

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I mean, that's their big their big shtick.

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And then uh fast food is another one.

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So when did you start this?

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Because it you're I mean, you're not a Grimaldi, right?

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You bought the Did you buy it from the Grimaldies?

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Yes.

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How did that happen?

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That's a really long story.

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Okay, hey man, but I'll start.

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I'll so my dad's best friend, and I call him my uncle since I since growing up.

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So my uncle Patsy, his family's been in the business since 1905.

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So his uncle worked for Lombardi's.

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When it was Lombardi, it was John, Tortone, and Lombardi.

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That's that ran the Lombardi's in 1905.

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Accredited first pizzeria in New York.

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Wow.

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They then all broke off and they opened up Tortones, John's, Patsy's, uh, and that's how they they streamlined.

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Patsy Grimaldi, who's who we bought from, he opened up his own store in Brooklyn.

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And we and when he wanted to retire, he contacted my dad, he said, Hey, I know you guys are in the business of the restaurant business.

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Would you be interested in coming in?

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I was living in Arizona.

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I moved back to New York, took over the restaurant, bought the restaurant, took over the restaurant, ran it for five years, met my wife, Ivy.

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Wait, how many were there?

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Just one and you took you so you took it over one restaurant, and now there's over 50 all over the world.

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Yeah, expanded across the country, yeah.

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What were you doing in Arizona?

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I'm sorry?

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What were you doing in Arizona?

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I went to Arizona State originally.

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So you just got out of you, you just you're living in New York.

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I lived in New York, came out to college, was in college, got into the bar restaurant business here.

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So I bought I bought a concept, if you don't remember, called Minderbinders.

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I don't remember that.

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And Bum's Theater.

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There were college bars.

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Okay.

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And I ran those for five, six years, and then the opportunity came up with my uncle Patsy.

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I flew back to New York, loved everything I saw, shifted, moved to moved to New York, spent five years in New York, took, took it from one of the it's been a great pizzeria, but we we we moved it to the next level.

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We brought it to number one Sagat, which back in the day, Tim Zagat had a magazine, a little booklet that everybody used to look at for the ratings, and we got a 28 out of 30, which was the highest rating, top rating, and no pizzeria has ever received that.

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So is that pizzeria still there?

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The original?

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Oh yeah, the original one's still there.

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So how often do you have to go back there?

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I was just back there a month ago.

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So if you have 57 restaurants, are you are you going to as many of them as you can?

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Do you have to, or do you have people now that we we have full corporate office, but I visit a lot.

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I was just in Vegas last week and I visited, you know, I did a road tour of the four roadshow of the four stores in Vegas.

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I fly to Reno December 9th or 7th, and I'm having been there in a couple of years since the pandemic, I haven't been there because we took during the pandemic, we took a road trip and we just drove around the west coast down and we visited all our restaurants across the top across the country.

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It was a lot of fun.

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So you go to Brooklyn and you take over.

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Was it Brooklyn where Grimaldi's was?

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That's where it is.

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Yeah, under the Brooklyn Bridge.

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Literally under the Brooklyn Bridge.

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Okay, so you go there.

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Yep.

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You take you take over for your dad, right?

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Or your No, we we bought, we bought to we my father and I partnered up for the first door.

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Okay.

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I ran it.

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Okay.

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It was just an investment for my dad.

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It was me.

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It was my.

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So then when does it go from there to the second location?

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And what was that?

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Second location came up where I came back to Arizona.

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So the first location after New York was Arizona.

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It was Arizona and Scottsdale in Old Town.

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Oh, is it the same one?

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The original one.

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Oh, it's a little bit.

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23 years ago.

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Oh, wow.

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Yeah.

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Holy smokes, man.

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That's a crazy story.

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Yeah.

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And you've never done a podcast to talk about this?

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I don't like being a face person.

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I like being behind the scenes.

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That's just who I am.

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I, you know, a lot of people like influencers and stuff, I'm stuff the furthest thing from it.

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I don't want to, I don't want anybody to know who I am.

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I don't want to see anybody.

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I just want to be not bothered and enjoy my life.

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And if I need something, I know the right people to call.

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So when you were going to go all the way to Arizona, were you like because you lived here, you were like, I love this place.

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I need to bring this pizza place here.

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Well, you know, it's funny is so I met my wife in New York in 2001, right before September 11th.

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Uh-huh.

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So we literally bonded it and it was like phenomenal.

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And then she's from Arizona.

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So she moved to Arizona to New York.

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She had a year contract.

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She met me.

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Never know what she's gonna met a guy, you know, me and a person living in Arizona in New York.

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Right.

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So I moved back to Arizona and then she followed back, and then, you know, now 20 some odd years together, 24 years, married 20.

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So when you opened up the Old Town Scottsdale one, was that like uh did you did you personally go scout and find it, or did you have a team of people go find it?

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No, no.

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I we I was we were hitting the streets.

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I I hired these two a broker firm, uh, they're no longer together, but these guys we were we were beating streets looking for the right location.

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I had uh the right perfect spot.

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Are you looking at Old Town?

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Like you're like, I want Old Town Scottsdale because of the bar scene, or what like how I I wanted Scottsdale Road, right?

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I don't know where on Scottsdale Road, but back then it didn't like you know, Scottsdale quarter where we are, right?

00:10:24.399 --> 00:10:27.440
And Kerolin was really not right something going on 23 years ago.

00:10:27.679 --> 00:10:30.799
So what is out of all the locations you have, which is your number one producing store?

00:10:31.039 --> 00:10:32.639
In Arizona, you mean or all over?

00:10:32.799 --> 00:10:33.200
Oh god.

00:10:33.279 --> 00:10:36.000
I I had probably say the woodlands in in Houston, Texas.

00:10:36.159 --> 00:10:38.879
Oh wow, yeah, that storage is unbelievable.

00:10:39.200 --> 00:10:39.919
But New York too.

00:10:40.080 --> 00:10:42.159
New York, you know, it breaks all kinds of numbers.

00:10:42.399 --> 00:10:43.120
I used to live in Houston.

00:10:43.200 --> 00:10:44.639
I remember we go to the woodlands for concerts.

00:10:44.799 --> 00:10:45.120
I love West.

00:10:45.519 --> 00:10:47.039
The woodlands is one of my favorite places.

00:10:47.120 --> 00:10:50.960
I used to tell my wife, you drive over the bridge, you come in, it's like, you know, the steward wives.

00:10:51.120 --> 00:10:52.559
It's like, where did this come from?

00:10:52.720 --> 00:10:54.960
Everything's in circles, there's no big signs.

00:10:55.039 --> 00:10:57.039
It's just really amazing place if you've never been.

00:10:57.200 --> 00:11:00.960
So now you have these locations and you're still frantic, still very involved.

00:11:01.200 --> 00:11:01.679
Very involved.

00:11:01.759 --> 00:11:02.159
Yeah, yeah.

00:11:02.320 --> 00:11:04.720
So I'm I'm I'm the CEO and president.

00:11:04.799 --> 00:11:07.759
I have, you know, my COO, I have my corporate office, I have my regionals.

00:11:07.919 --> 00:11:10.559
I, you know, we have about 2,800 employees right now.

00:11:10.720 --> 00:11:10.879
Wow.

00:11:11.279 --> 00:11:12.159
Is your dad still around?

00:11:12.240 --> 00:11:12.799
Uh no, no.

00:11:12.879 --> 00:11:14.399
My dad's he's been retired for a long time.

00:11:14.559 --> 00:11:15.120
But he's still alive.

00:11:15.600 --> 00:11:16.000
He's still alive.

00:11:16.240 --> 00:11:17.600
I moved him to Arizona a couple years ago.

00:11:17.840 --> 00:11:20.720
He lived with my sister, which has been my sister's been a blessing.

00:11:20.799 --> 00:11:21.440
She's been taking care of.

00:11:21.600 --> 00:11:24.399
He's getting the dementia, you know, he's gonna be 85.

00:11:24.879 --> 00:11:26.480
So uh, but he's doing great.

00:11:26.559 --> 00:11:27.919
He's doing really good, he's doing really well.

00:11:28.080 --> 00:11:28.559
How about your mom?

00:11:28.720 --> 00:11:31.600
Mom's still in New York, lived in the house I lived in since I was one year old.

00:11:31.840 --> 00:11:36.720
Okay, so that takes me because if when you and I were talking one time, we were at a at a convention.

00:11:36.879 --> 00:11:41.600
I remember uh I don't know a couple years ago, maybe a year and a half ago, and you were telling me about the shaman.

00:11:42.000 --> 00:11:42.320
Okay.

00:11:42.639 --> 00:11:50.639
And if I remember correctly, you said the shaman helped your mom and her calcium score, your cal your mom's cancer, something.

00:11:51.279 --> 00:11:53.519
So I I like like you, you're on your health journey.

00:11:53.679 --> 00:11:56.639
I I've been on a health journey, you know, since I actually met my wife.

00:11:56.799 --> 00:12:03.600
She's uh, you know, actually, you know, Jack and his wife Heather, yeah, you know, it it runs in the family, all chiropractor family.

00:12:03.759 --> 00:12:04.000
Right.

00:12:04.080 --> 00:12:09.200
Uh my wife's all about health, and and she got me to understand health.

00:12:09.440 --> 00:12:12.960
And I was like super unhealthy, like crazy unhealthy.

00:12:13.039 --> 00:12:18.960
You know, I grew up on fluff and Pop Tarts and just McDonald's Burger King and all the fast food.

00:12:19.039 --> 00:12:26.320
And I I had and and and going out to the bars and the scene and having a great time for you know the first 37 years of my life before we got married.

00:12:26.799 --> 00:12:30.159
So it, you know, it adds up, it ages you quick and it adds up.

00:12:30.559 --> 00:12:34.000
Things started breaking on me, and I'm like, okay, how do I how do I fix this?

00:12:34.480 --> 00:12:42.080
And it just so happened that a good friend of mine introduced the the gentleman that saved my life that went over there and introduced my wife.

00:12:42.320 --> 00:12:45.600
And because of that, my wife worked with him, and she's like, This is a lot of work.

00:12:45.679 --> 00:12:46.559
Uh, it's just too much for me.

00:12:46.639 --> 00:12:47.679
I know you would love it.

00:12:47.840 --> 00:12:52.000
And and literally that, you know, he saved he literally saved my life, changed everything.

00:12:52.159 --> 00:12:55.120
I introduced him to all my closest friends, they swear by him.

00:12:55.519 --> 00:12:57.840
This is the guy you told me about that lives up north that comes down, that guy.

00:12:58.000 --> 00:12:58.240
Correct.

00:12:58.320 --> 00:13:00.159
Yeah, he actually just worked on me earlier this morning.

00:13:00.320 --> 00:13:01.919
So, like, what did he do this morning?

00:13:02.159 --> 00:13:05.519
So when so what happens is you create a thing called a trigger point.

00:13:05.600 --> 00:13:07.759
So let's say you're working out and you hurt your shoulder, right?

00:13:08.159 --> 00:13:13.759
In order for your shoulder not to like tear a muscle, you would a trigger point would form like a uric acid.

00:13:13.840 --> 00:13:16.080
It's like it called it forms a little point in there.

00:13:16.159 --> 00:13:21.600
And these these points hold your arm in certain positions so that you wouldn't rip your your muscle or hurt yourself, right?

00:13:22.080 --> 00:13:23.679
But these points cause you all the pain.

00:13:23.759 --> 00:13:25.200
So you don't know where the pain's coming from.

00:13:25.279 --> 00:13:31.919
So most people are on medication, they're taking everything, you know, adevils, tyanols every day, which is banded, it's just covering up for them.

00:13:32.080 --> 00:13:34.639
This guy comes in, he gets rid of the trigger points.

00:13:34.720 --> 00:13:39.840
So he literally works on you, gets rid of the trigger points, so that you're you no longer have the pain and the points are gone.

00:13:40.000 --> 00:13:42.559
And then what he's working on me today is he's doing the fascia.

00:13:42.639 --> 00:13:47.519
So after he works on it and gets rid of the point, about three to five days later, your body creates fascia.

00:13:47.600 --> 00:13:48.879
So it tightens up like a rubber band.

00:13:49.120 --> 00:13:51.200
He comes in and smooths it out.

00:13:51.279 --> 00:13:54.480
So then no longer are you in pain, whatever space you're you're in.

00:13:54.720 --> 00:13:59.039
So that's not just uh that's not shaman stuff, that's like physical therapy stuff, right?

00:13:59.200 --> 00:14:01.120
That it's beyond physical therapy.

00:14:01.360 --> 00:14:06.879
This this this like he can work on your feet, like he'll sit here for two hours, work on your feet, and give you until you everything going on your whole body.

00:14:07.039 --> 00:14:08.080
Does he work on your feet hard?

00:14:08.159 --> 00:14:10.399
Because I had a guy one time work on my feet and he was painful.

00:14:10.559 --> 00:14:11.440
Bro, this it's brutal.

00:14:11.759 --> 00:14:12.159
That's what I mean.

00:14:12.240 --> 00:14:13.279
Okay, so it might be the same.

00:14:13.519 --> 00:14:14.240
It's it's brutal.

00:14:14.480 --> 00:14:16.000
It's like there's nothing pleasurable about it.

00:14:16.080 --> 00:14:17.759
It's not like it has to be just machash.

00:14:17.840 --> 00:14:20.320
This is like this is like about life, right?

00:14:20.399 --> 00:14:22.399
This is you want to be healthy, this is what you do.

00:14:22.559 --> 00:14:22.799
Right.

00:14:22.960 --> 00:14:25.759
So, you know, I have my I have him that helps me.

00:14:25.919 --> 00:14:30.879
Uh, he literally puts me on protocols, puts me through uh I've done 50, 60 cleanses.

00:14:30.960 --> 00:14:33.200
I've got to talk to me about the cleanses, like what?

00:14:33.279 --> 00:14:34.559
Because I I'm I do that too.

00:14:34.639 --> 00:14:36.879
I'm I'm doing it depends on what's going on in my body at the time.

00:14:36.960 --> 00:14:38.159
Right now he's working on my stomach.

00:14:38.320 --> 00:14:41.600
So he's he's building back all the probiotic and stuff in my stomach.

00:14:41.679 --> 00:14:41.840
Uh-huh.

00:14:42.000 --> 00:14:43.759
Because your stomach is what creates the whole body.

00:14:44.080 --> 00:14:44.720
All the bacteria.

00:14:45.279 --> 00:14:45.440
Right.

00:14:45.519 --> 00:14:46.639
So now he's working on my stomach.

00:14:46.720 --> 00:14:48.639
I traveled, you know, for a month through Asia.

00:14:48.799 --> 00:14:57.279
We, you know, we're in Coast River, a lot of different countries outside the United States, and you pick up different micro, you know, microbiomes or biomes and whatever, you know, floras and stuff.

00:14:57.519 --> 00:14:58.639
So now I'm working on my stomach.

00:14:58.799 --> 00:14:59.919
But depending on what goes on.

00:15:03.600 --> 00:15:04.159
It's not a medication.

00:15:04.240 --> 00:15:05.600
He gives me the like the Chinese herbs.

00:15:05.679 --> 00:15:07.519
So he's a he's he's like like an herbist.

00:15:07.600 --> 00:15:13.120
Okay, if you want to call it or uh uh I call him a medicine man, but he puts together different herbs and makes it different tinctures.

00:15:13.600 --> 00:15:14.559
So I take these tinctures.

00:15:14.799 --> 00:15:20.639
So now I'm doing like four different powders in my in my water in the morning and some pills, but he it's always changing.

00:15:20.720 --> 00:15:27.120
So depending on what's going on for you at that time, like when COVID was going on, he had a whole bunch of different protocols to help you get over COVID.

00:15:27.200 --> 00:15:29.120
And I'm like talking about ivomectin and any of that stuff.

00:15:29.200 --> 00:15:32.159
I'm talking about like you know, no pharmaceuticals, he doesn't do any pharmaceuticals.

00:15:32.559 --> 00:15:33.840
And did you ever get COVID?

00:15:34.080 --> 00:15:35.200
Probably about seven times, six times.

00:15:35.360 --> 00:15:35.759
Are you serious?

00:15:35.919 --> 00:15:36.399
Oh yeah, wow.

00:15:36.480 --> 00:15:37.279
Yeah, I traveled a lot.

00:15:38.159 --> 00:15:40.720
I didn't stop, I was on the road, I was catching it all the time.

00:15:40.799 --> 00:15:42.480
But you know, thank God for my guy.

00:15:42.559 --> 00:15:46.879
He was always kick making sure that it passed through pretty quickly and putting me on whatever protocol.

00:15:47.120 --> 00:15:48.720
So he's been with you for over 20 years?

00:15:48.960 --> 00:15:50.639
He's been working on me now.

00:15:50.879 --> 00:15:54.799
Let's see, my son's 16, so uh probably about 17 years.

00:15:55.039 --> 00:15:55.360
Wow.

00:15:55.519 --> 00:16:01.840
Yeah, and and uh just to give you an indication how bad I was, I'd wake up in the morning, my heart rate was 132 in the morning waking up.

00:16:01.919 --> 00:16:02.159
Uh-huh.

00:16:02.320 --> 00:16:06.559
I had I was having I felt like someone was I was in a straitjacket, like they were holding me in a straitjacket.

00:16:06.720 --> 00:16:15.200
When I'd fly back from a trip for for the restaurants, I'd be pushing on my chest because it hurt so bad, and I'd wake up the next morning I had bruises, fingerprint bruises from pushing so hard.

00:16:15.360 --> 00:16:15.600
Okay.

00:16:15.759 --> 00:16:20.639
So going from 132 heartbeat in the morning now, I'm at 58, 62.

00:16:20.879 --> 00:16:21.279
Wow.

00:16:21.519 --> 00:16:24.480
And but it's just a life, again, it's it's it's what you do in your life.

00:16:24.639 --> 00:16:28.080
But are you also seeing a Western traditional doctor as well?

00:16:28.240 --> 00:16:31.039
No God, I haven't been to a doctor in 20 years.

00:16:31.200 --> 00:16:34.480
I I yeah, I don't just You see this guy, he's in charge of it.

00:16:34.639 --> 00:16:36.559
I see him, and and and I should take that back.

00:16:36.639 --> 00:16:37.679
I go to my brother-in-law Jack.

00:16:37.759 --> 00:16:38.159
Oh, yeah, okay.

00:16:38.320 --> 00:16:40.879
So he does my blood work, you know, he steers me on the way.

00:16:41.039 --> 00:16:49.519
He he he tells me, okay, here's I mean, look, you go to a cardiologist, and they'll they'll say, Oh, you need stints, you need uh, you know, stat uh statins and all that stuff.

00:16:49.840 --> 00:16:52.320
You know, Jack's totally opposite from that.

00:16:52.399 --> 00:17:00.639
You know, he believes in you know nutrition, health, physical, physical, physical fitness, yeah, the things that we follow anyway, and we eat super clean.

00:17:00.720 --> 00:17:05.200
Uh again, that's why I created my sauces because there's nothing out there that's super clean like we do, but we can go into that later.

00:17:05.680 --> 00:17:06.480
I'm gonna get into your sauces.

00:17:06.720 --> 00:17:08.400
Yeah, but that's that's that's my lifestyle.

00:17:08.480 --> 00:17:14.799
So, and then in regards to my shaman, I have I have a I have a shaman friend that uh works on more my family.

00:17:14.960 --> 00:17:16.640
So he'll work on me, my family.

00:17:16.799 --> 00:17:20.000
I have a lot of uh coaches, life coaches.

00:17:20.160 --> 00:17:22.319
Uh I probably put my people through coaching.

00:17:22.400 --> 00:17:23.599
I have coaches working with them.

00:17:23.680 --> 00:17:24.640
It's super important for people.

00:17:25.279 --> 00:17:27.599
Local coaches, like uh local or or national coaches.

00:17:28.079 --> 00:17:28.960
Who are some of them?

00:17:29.200 --> 00:17:29.680
Oh god.

00:17:29.759 --> 00:17:32.960
The last coach I had, I actually he actually passed away a few years ago.

00:17:33.200 --> 00:17:37.920
He uh I don't know if you guys ever read the book called EMyth by Jeff, what was his name?

00:17:38.000 --> 00:17:39.359
His name was Michael Gerber.

00:17:39.519 --> 00:17:40.160
Phenomenal.

00:17:40.319 --> 00:17:42.799
So Jeff Burroughs is the gentleman I brought in.

00:17:42.880 --> 00:17:46.160
Jeff Burrows uh helped the e-myth, the approach to it.

00:17:46.319 --> 00:17:50.160
So you read the book and it tells you about a small business and how they make things systemized.

00:17:50.240 --> 00:17:57.759
So I read this book and I and I looked for this guy and I found him, and he was actually here in Arizona, and he he helped taught us how to systemize our whole company.

00:17:58.000 --> 00:18:06.799
So, like they call it uh they call it the like instead of doing a they call it position agreement instead of like a mission statement for your business.

00:18:06.880 --> 00:18:10.160
So if you're looking to hire someone, you write like a little paragraph, this is what I'm looking for.

00:18:10.319 --> 00:18:17.759
No, we have a whole strategic objective and a whole position agreement, which people sign off on and explains their job full from A to Z.

00:18:17.920 --> 00:18:20.799
So that's the kind of stuff that we created early on in our company.

00:18:20.880 --> 00:18:27.119
So that's what made us able to be a franchise because people could then buy into our concept and they have from A to Z of exactly what they need to do.

00:18:27.359 --> 00:18:32.720
When you have uh all these franchisees, do you let them do their thing or do you have to go over there as well every once in a while and participate?

00:18:33.039 --> 00:18:33.680
We have trainers.

00:18:33.839 --> 00:18:40.799
We have we have trainers, they we bring they come here, they go for a full, depending on the chef could go for six weeks, uh the managers go for three weeks, the four weeks.

00:18:40.880 --> 00:18:41.759
So it's a full training course.

00:18:42.000 --> 00:18:42.559
What did that start?

00:18:42.640 --> 00:18:51.440
I did you have to have somebody come in and teach you how to do a franchise or how to No, this is this is the stuff you learn as you go through life, just like I'm learning on the retail side, which I've never been in.

00:18:51.599 --> 00:18:57.200
So yeah, these are the things you learn and you ask questions, you make mistakes, and you try to hire the best of the best to get you where you need to be.

00:18:57.279 --> 00:18:58.799
And that's where Jeff Burroughs comes in.

00:18:58.880 --> 00:19:02.640
I had another guy named Graham Forbes that was a life coach for me for 20 years.

00:19:02.799 --> 00:19:10.240
And literally he he learned he taught me, you know, different like relationship with my family, relationship with myself, relationship with business.

00:19:10.319 --> 00:19:11.759
How do you separate those relationships?

00:19:12.000 --> 00:19:14.319
So he'll come in and work with your whole family at the same time.

00:19:14.480 --> 00:19:22.000
He'll work with my family, but he'll work like I'll he'll he'll literally come in and we'll work on the whiteboard in my office and we'll just be documenting and going through things just to get through.

00:19:22.079 --> 00:19:23.839
I mean, come on, everybody's been damaged as a child.

00:19:23.920 --> 00:19:29.200
You don't even know the damage you that you were gotten as a child until you're older and also like, geez, where the hell did that come from?

00:19:29.279 --> 00:19:30.480
Yeah, why am I acting this way?

00:19:30.640 --> 00:19:31.359
Why am I doing this?

00:19:31.440 --> 00:19:32.240
And you don't know why.

00:19:32.400 --> 00:19:37.759
And this is what he helps understand is going back to your past to figure out where'd that come from and then how do you fix it?

00:19:38.160 --> 00:19:40.799
Because you you're you got you're a guy that goes 100 miles an hour.

00:19:40.960 --> 00:19:43.440
Like I don't see you with an off switch, right?

00:19:43.599 --> 00:19:44.960
So do you drink coffee?

00:19:45.200 --> 00:19:47.680
Like I you know, I I enjoy a cup of coffee in the morning.

00:19:47.839 --> 00:19:49.359
Jack has a great coffee that I mean.

00:19:49.440 --> 00:19:49.839
He gave me some.

00:19:49.920 --> 00:19:52.559
Yeah, his coffee's great, you know, no mold, the chest scrolls stuff.

00:19:52.640 --> 00:19:56.799
So I'll have this coffee in the morning of one cup, and I'll sit there and I'll just read my emails.

00:19:56.880 --> 00:19:58.640
You know, you see about 5 30 in the morning.

00:19:58.720 --> 00:19:59.839
I'm up, my wife's up at 5 30.

00:20:00.319 --> 00:20:02.000
I'm usually up at 5 30.

00:20:02.319 --> 00:20:03.279
I'll drink my coffee.

00:20:03.359 --> 00:20:06.799
We'll get the kids ready for school, or we'll walk the dogs first and get the kids ready for school.

00:20:06.960 --> 00:20:08.480
And then now my son's driving, so it's great.

00:20:08.559 --> 00:20:09.599
So I don't have to drive to school anymore.

00:20:09.839 --> 00:20:10.640
What about exercise?

00:20:11.039 --> 00:20:11.839
Yeah, I'll go to the gym.

00:20:11.920 --> 00:20:14.240
So I'll leave it around 7:30 to go to the gym.

00:20:14.319 --> 00:20:19.279
I get back around 8:45, shower up, and then and then I drive to the office after rush hour's gone.

00:20:20.880 --> 00:20:21.440
So I can't.

00:20:21.839 --> 00:20:25.440
When you said you make mistakes, what's one of the biggest mistakes you think you've ever made in business?

00:20:25.759 --> 00:20:26.319
Oh God.

00:20:26.640 --> 00:20:27.440
Been a lot of mistakes.

00:20:27.519 --> 00:20:31.920
But my biggest mistake I made, and this is what I talk to people about when I like I go to a lot.

00:20:32.319 --> 00:20:39.599
Like I said, I don't do podcasts, but I get invited by like Wells Fargo or different different banks or you know the Goldman Sachs's or Merrill Lynch's.

00:20:39.920 --> 00:20:43.599
And I'll sp and I'll speak to a group of people, you know, 100, 200, 300 people.

00:20:43.759 --> 00:20:45.519
And what I like to do is exactly what we're doing.

00:20:45.599 --> 00:20:47.279
I don't like standing up there and giving a spiel.

00:20:47.359 --> 00:20:48.960
I just don't feel like it gets it crossed.

00:20:49.200 --> 00:20:51.440
I think doing what we're doing and then answering questions is really all right.

00:20:51.519 --> 00:20:52.799
So you'll do this and there'll be an audience.

00:20:52.960 --> 00:20:56.720
Yep, and they'll that and he'll just ask me questions and we'll just and I'll give my honest answers.

00:20:56.799 --> 00:20:57.759
That's exactly what we do.

00:20:58.000 --> 00:21:01.200
My biggest mistake, I I brought in a mezzanine group.

00:21:01.359 --> 00:21:02.960
So I own 100% of my company.

00:21:03.039 --> 00:21:03.839
I don't want any partners.

00:21:03.920 --> 00:21:05.279
That's just the way I've always been.

00:21:05.599 --> 00:21:07.519
I have a bank that I've been working with, Weston Alliance.

00:21:07.599 --> 00:21:10.799
They've been with me 17 years now, the best bank ever.

00:21:10.960 --> 00:21:17.359
I brought in a mezzanine group because the Lions couldn't go any further with debt in order to, you know, they have these regulations, FDIC.

00:21:17.759 --> 00:21:18.960
So I brought in a mezzanine group.

00:21:19.039 --> 00:21:21.599
And what's the interesting thing about mezzanine, which I didn't know?

00:21:21.759 --> 00:21:24.720
They always say it's uncollateralized, it's unsecured.

00:21:24.799 --> 00:21:25.519
That's their big word.

00:21:25.599 --> 00:21:27.119
It's unsecured, you're unsecured.

00:21:27.279 --> 00:21:31.680
But what you don't know is that they work with the bank and they do a thing called an intercreditor.

00:21:32.000 --> 00:21:33.920
So it becomes really more secure than you think.

00:21:34.240 --> 00:21:35.680
So they have a lot to say.

00:21:35.759 --> 00:21:41.599
And even though the bank's in first position and they're technically way below, they still have an intercreditor that connects you.

00:21:41.680 --> 00:21:42.480
So you're stuck.

00:21:42.640 --> 00:21:45.599
No matter what, if you blow a covenant, you do something, they own you.

00:21:45.759 --> 00:21:46.000
Right.

00:21:46.079 --> 00:21:46.319
Okay.

00:21:46.480 --> 00:21:50.559
And that's where and that's where it can, and that's my biggest mistake I made is not understanding that.

00:21:50.640 --> 00:21:54.319
So when I go around talking to people, I tell them, hey, be careful.

00:21:54.480 --> 00:21:56.799
If you're doing something, bank's the best way to do it.

00:21:56.880 --> 00:21:58.960
If not, maybe bring in some outside investors.

00:21:59.200 --> 00:22:00.079
Did you get out of that deal?

00:22:00.160 --> 00:22:01.599
I got out of the deal, but it took me five years.

00:22:01.759 --> 00:22:06.000
It took a lot of time off my life to, I mean, it was it was it was brutal.

00:22:06.240 --> 00:22:07.680
Did the bank tell you not to do it?

00:22:07.839 --> 00:22:09.039
No, that's that's not their business.

00:22:09.119 --> 00:22:10.720
They don't tell you not what to do or not to do it.

00:22:10.880 --> 00:22:12.720
Is there one guy you've been working with at the bank forever?

00:22:12.880 --> 00:22:14.400
Or do you have a cat a handful of people?

00:22:14.720 --> 00:22:15.279
You know what?00:22:15.359 --> 00:22:19.200


I I I I'm good, I'm friendly with the chief credit officer who I've been with from the beginning.00:22:19.279 --> 00:22:20.640


So he's been there, so I know him well.00:22:20.799 --> 00:22:22.480


The CEO of the bank I knew really well.00:22:22.640 --> 00:22:27.039


So it's the relationships are like I said, bank relationships are the most important.00:22:27.200 --> 00:22:31.119


So I recommend going to a small bank or a regional bank that you could have a relationship with.00:22:31.200 --> 00:22:38.720


So when bad things happen, they're on your corner as opposed to a big bank where you know they don't care, they're foreclosed and you're and you're not in business anymore, or you don't own your company.00:22:38.960 --> 00:22:39.279


Right.00:22:39.519 --> 00:22:42.400


Does your wife ever has she ever worked in the restaurant?00:22:42.640 --> 00:22:45.359


Yeah, she worked in the restaurant before we had children.00:22:45.519 --> 00:22:48.480


Uh she, you know, she she's been in the restaurant business her life too.00:22:48.559 --> 00:22:49.440


So she was a hostess.00:22:49.519 --> 00:22:49.839


She worked.00:22:50.160 --> 00:22:53.440


Do you remember Eddie, Eddie Bobby McGee's Bob McGeez?00:22:53.519 --> 00:22:54.400


Oh my god, we were Bob McGee.00:22:55.279 --> 00:22:56.319


The cups with the toilets on it.00:22:56.400 --> 00:22:58.079


Yeah, so she worked with Bob McGee's.00:22:58.160 --> 00:23:01.759


Her dad was best friends with, I can't remember the guy's name that was the owner of the company.00:23:01.920 --> 00:23:05.519


So she worked there and she was like a hostess and did, you know, did everything.00:23:05.680 --> 00:23:10.400


She laughs now because it takes me four hostesses to do like what my wife did as one hostess.00:23:10.559 --> 00:23:10.880


Oh, really?00:23:10.960 --> 00:23:12.000


Yeah, that's the way it is nowadays.00:23:12.240 --> 00:23:19.440


You can't, you know, if you notice, it's a lot more difficult to get help now, or at least people that could do the job like one person used to be doing.00:23:19.519 --> 00:23:20.720


Now you need four to do the job.00:23:21.279 --> 00:23:23.039


You know, and the salary's a lot higher.00:23:23.359 --> 00:23:29.599


Being a kid, I remember when I was a kid, whenever that something great happened in our family, we'd go to dinner at either Black Angus or Bobby McGee's.00:23:29.680 --> 00:23:30.240


That was our big thing.00:23:30.480 --> 00:23:32.880


That's that was but back then there wasn't that many restaurants, right?00:23:33.039 --> 00:23:34.480


So and then we had minor miners.00:23:34.559 --> 00:23:36.319


That was 1971.00:23:36.480 --> 00:23:39.920


So it's you know, you have the heritage of it, but then you have there's all this money coming in.00:23:40.000 --> 00:23:45.680


So next thing you know, they're building nightclubs, and you know, they're redoing nightclubs every three to five years, they're dumping millions of dollars in.00:23:45.759 --> 00:23:46.160


How do you compete?00:23:46.240 --> 00:23:48.799


You know, how does a Bobby McGee's compete with that kind of stuff?00:23:48.880 --> 00:23:55.119


Or restaurants are spending five to seven million dollars on restaurants where people want to be seen or have that, you know, ritzy glamour.00:23:55.200 --> 00:23:59.119


That's the difference of what's going on now compared to the Bobby McGee's mind of binders days.00:23:59.359 --> 00:24:02.880


Do you think do you see a time where you're gonna step down and let someone else take over?00:24:04.079 --> 00:24:04.960


Great question.00:24:05.200 --> 00:24:06.799


Do I you know what?00:24:07.039 --> 00:24:10.319


I like I told you earlier, I'm the person that either have to be out.00:24:10.480 --> 00:24:21.039


So if I if I get out, it'd have to be some equity firm that comes and takes me completely out, or I went public and I was a public trading company and I'd put as someone as a CEO and I'd be like a non-voting chairman of the board kind of thing.00:24:21.200 --> 00:24:23.200


I think those are the only two options for me.00:24:23.359 --> 00:24:26.640


Uh I have a lot of energy, like you said, and I'm and I love what I do still.00:24:26.720 --> 00:24:28.720


I I I the industry is getting very difficult.00:24:28.880 --> 00:24:30.799


It's not like it used to be 20 years ago.00:24:30.880 --> 00:24:35.440


It's a lot more challenging, but most businesses are, you know, between the red tape and all the other issues.00:24:35.680 --> 00:24:39.039


So it's not as fun that way, but I still try to make it a lot of fun.00:24:39.200 --> 00:24:42.559


And and again, I like to work on the business, not in the business.00:24:42.960 --> 00:24:44.240


So most people get confused.00:24:44.319 --> 00:24:46.720


They're in their business, they're like, why can't I get out of this business?00:24:46.799 --> 00:24:47.839


Because they're in their business.00:24:48.079 --> 00:24:50.640


I like to be on the outside looking in and be able to fix things.00:24:50.720 --> 00:24:54.960


I'm a good fixer, I'm a good person putting the right people in the right seat of the bus and directing the bus.00:24:55.039 --> 00:24:56.880


That's what I do really well, and that's what I enjoy.00:24:56.960 --> 00:25:04.400


And as long as I can do that and not be swamped, but you know, lately I'm in my office and HR is coming in nonstop, and I'm like, oh my God, another issue.00:25:04.480 --> 00:25:06.160


It's like this is what's going on now.00:25:06.240 --> 00:25:11.279


And when times get tough, which they are right now, people start having more issues.00:25:11.359 --> 00:25:18.240


It starts more infighting of people, it starts more lawsuits, more misery, people aren't happy, and that's when you start seeing more problems.00:25:18.480 --> 00:25:20.880


Is it stressful like that when you another HR issue?00:25:21.039 --> 00:25:21.599


I gotta deal with it.00:25:22.400 --> 00:25:24.559


What's the craziest HR issue you've ever had to deal with?00:25:24.720 --> 00:25:25.680


I I couldn't even discuss that.00:25:25.839 --> 00:25:26.079


You can't.00:25:26.480 --> 00:25:27.519


No, I couldn't even discuss that.00:25:28.160 --> 00:25:29.839


There's there's been some crazy stuff.00:25:29.920 --> 00:25:34.799


I mean, there's the the you the it I go as far as your mind can go and then add a little more.00:25:35.519 --> 00:25:36.480


So put it that way.00:25:36.640 --> 00:25:39.039


But I tell you, uh, that's that's been my biggest challenge.00:25:39.119 --> 00:25:44.880


The landlords on the landlord side, commercial real estate's in the whole right now, and these landlords are just very difficult to deal with.00:25:44.960 --> 00:25:57.359


It's no longer the way I used to feel like deal making when you meet with the leasey and you know, the the person in charge of leases, now it goes to the background, it goes to the NBA people that don't have maybe any life experience or do you have to deal with that?00:25:57.519 --> 00:26:00.640


Or do you now you have a like there are things that can happen where you don't even know about it, right?00:26:00.720 --> 00:26:02.079


Or do you have to know about everything?00:26:02.319 --> 00:26:04.720


No, I just I have to know what I need to know, right?00:26:04.960 --> 00:26:11.440


So meaning it it'll float up to me if what when it gets to me, if I have to know, then I'll I'm I have to sit there and discuss it and make decisions.00:26:11.680 --> 00:26:18.079


But it's usually I have enough levels where they can make decisions, but I I don't want to be in the know I'll I'll lose my mind if I'm a no of everything.00:26:18.160 --> 00:26:18.319


Right.00:26:18.480 --> 00:26:21.440


I just need to know, hey, where it what's the liability part of our company?00:26:21.680 --> 00:26:22.640


What's your what's your sign?00:26:22.799 --> 00:26:23.359


Nothing at all.00:26:23.680 --> 00:26:24.400


I'm Aquarius.00:26:24.480 --> 00:26:27.279


So is that a very Aquarius thing, the way you're what you're doing?00:26:27.680 --> 00:26:29.920


The way you're acting I'm a visionary.00:26:30.079 --> 00:26:31.359


I think that's the Aquarius part.00:26:31.440 --> 00:26:34.559


So I'm a visionary, I'm an optimist, returnal optimist.00:26:34.720 --> 00:26:38.400


So maybe sometimes, you know, the the glass is always full to me, not half empty.00:26:38.480 --> 00:26:39.039


Yeah, that's right.00:26:39.119 --> 00:26:41.519


And and yeah, yeah, I I like going through life that way.00:26:41.599 --> 00:26:47.839


I you know, I'm a big person, a big believer in giving givers gain, and I give back a lot to to the community, to people.00:26:47.920 --> 00:26:58.160


I I I spend I keep like two hours open a week for people to come in and have conversations with me that not in my business or in my business or other businesses that that want mentoring or entrepreneurship.00:26:58.319 --> 00:27:02.319


I really try to give back to people uh all the time because I just think it's really important.00:27:02.559 --> 00:27:02.880


That's good.00:27:03.039 --> 00:27:08.880


Yeah, so I'm always working on trying to be the best I could be goal-wise and helping other people attain their goals.00:27:09.039 --> 00:27:15.519


Well, I remember one time I was talking to you uh and your wife somewhere, and I th I thought, did she say you guys had a rescue in Austin or something like that?00:27:15.680 --> 00:27:17.839


No, we we bought a we bought land in Austin.00:27:17.920 --> 00:27:21.359


My my wife's ultimate goal is she loves animals, right?00:27:21.519 --> 00:27:22.160


All animals.00:27:22.319 --> 00:27:24.799


But wild horses are her biggest that's her biggest one.00:27:24.960 --> 00:27:31.359


So my wife wants to have a wild to have a ranch where she can save all these wild wild horses, which are getting slaughtered.00:27:31.440 --> 00:27:42.799


I mean, it's it's just total craziness what goes on in this country where they're collect they're they're they're collecting these wild horses with helicopters and doing and forcing them into pens where the they're the family's getting separated.00:27:42.960 --> 00:27:49.279


They they're spending a hundred million dollars a year to feed these animals all in the name of they're eating the props that the farmers have.00:27:49.440 --> 00:27:51.519


It's it's complete utter BS.00:27:51.599 --> 00:28:00.000


It's it's just a money grab for the farmers and people are trying to grab money to do this thing, and it's destroying these wild, beautiful animals, the Mustangs and the wild animals.00:28:00.079 --> 00:28:01.920


It's destroying their families, destroying everything.00:28:02.000 --> 00:28:03.519


So my wife's super passionate about it.00:28:03.599 --> 00:28:09.359


So we do a lot of stuff to help that, but she wants to get a ranch where we could bring these animals and keep the families together.00:28:09.519 --> 00:28:10.000


That's great.00:28:10.079 --> 00:28:10.319


Yeah.00:28:10.480 --> 00:28:20.960


I just had dinner with a handful of people, and one of the guys at dinner table is is uh is building a horse rescue in I don't know if this is Prescott Fly or Cave Creek, I think.00:28:21.279 --> 00:28:21.359


Really?00:28:21.519 --> 00:28:22.000


Yeah, something huge.00:28:22.079 --> 00:28:29.440


You probably gotta definitely help my wife up with that because where she's very involved in it, but to the extent that she wants to, she doesn't want to do 10, 20 horses, she wants to do thousands of horses.00:28:29.519 --> 00:28:30.960


Right, no, that's just and that gets expensive.00:28:31.039 --> 00:28:32.000


It's not it's not cheap.00:28:32.079 --> 00:28:33.759


So, you know, something that I've been working on.00:28:33.839 --> 00:28:34.240


It's my goal.00:28:34.480 --> 00:28:35.519


Yeah, you gotta meet this guy.00:28:35.599 --> 00:28:37.440


Um, what the hell is his name?00:28:37.680 --> 00:28:38.480


Oh my god.00:28:38.559 --> 00:28:40.400


I did literally, it was like three weeks ago.00:28:40.559 --> 00:28:43.920


You'll think of it offline, but definitely get me posted up on that because again, I think it's a good thing.00:28:44.880 --> 00:28:48.400


He was doing it because of his wife, and he bought all this stuff, but man.00:28:48.559 --> 00:28:50.480


Um, how about restaurants at at the airport?00:28:50.559 --> 00:28:52.400


Because I've seen you you're in a couple airports, right?00:28:52.640 --> 00:28:53.839


We're not in any airports yet.00:28:53.920 --> 00:28:54.880


We've been working on airports.00:28:54.960 --> 00:28:58.319


The problem with the airport is we run with anthrocyte, which is coal, right?00:28:58.640 --> 00:29:03.680


So it's not like running gas, it's it's a little more difficult and getting through with with the airports.00:29:03.839 --> 00:29:05.279


We also have to run our flu straight up.00:29:05.359 --> 00:29:06.960


We can't go sideways or out the side.00:29:07.039 --> 00:29:07.759


We have to go straight up.00:29:07.839 --> 00:29:11.759


So wherever you just that's the rule for fossil fuels that they have, you know.00:29:12.319 --> 00:29:15.440


I swear I thought I saw you at a it was at a at a airport or something.00:29:15.519 --> 00:29:16.480


I was like, oh look, Grimms.00:29:16.720 --> 00:29:19.599


Yeah, we're working on you have a few, but that that's also a license agreement.00:29:19.839 --> 00:29:20.319


No, I have a friend.00:29:20.400 --> 00:29:25.599


I was gonna get this a friend of mine has a couple restaurants, and he had put one at the airport, he said it was the biggest pain in the ass.00:29:25.759 --> 00:29:31.359


It is because you get a license agreement, you get a small amount of money from it, and but it's nice exposure for your name.00:29:31.519 --> 00:29:33.680


But again, I I I I don't work that way.00:29:33.839 --> 00:29:35.599


I do things what's best for the brand.00:29:35.759 --> 00:29:35.920


Right.00:29:36.160 --> 00:29:38.319


And and and that, you know, and that's that's how I run it.00:29:38.480 --> 00:29:43.200


But I like to, if I get the right re right deal in the right airport, I'd be, you know, 100% interested in doing that.00:29:43.279 --> 00:29:44.000


So we're working up.00:29:44.240 --> 00:29:53.359


Well, so when you had the expand to open up 50 restaurants, do you in that process did you ever have to like buy cheaper tomatoes, buy cheaper whatever because you're so huge?00:29:53.680 --> 00:29:54.960


Like the product never went down.00:29:55.200 --> 00:30:00.000


I less one committed pass, he passed away uh earlier this year, which is a shame.00:30:00.079 --> 00:30:02.240


Uh great guy, lived great, great life.00:30:02.319 --> 00:30:05.119


But one thing I committed to him and the brand is I'll never cheapen.00:30:05.359 --> 00:30:07.039


If I do anything, it'll be better.00:30:07.279 --> 00:30:09.920


So I never looked for anything cheaper, only better.00:30:10.480 --> 00:30:16.400


Yeah, because we had that, you know, when my show expanded, my radio show expanded, it was like, okay, we're on in all these cities.00:30:16.720 --> 00:30:22.880


I felt that we had to sacrifice local stuff so that everybody cared.00:30:23.039 --> 00:30:25.920


And then and after about five, ten years of doing that, then I was just like, forget it.00:30:26.000 --> 00:30:28.240


I'm doing exactly what I think is the right thing to do.00:30:28.400 --> 00:30:29.599


And that's kind of what we've been doing.00:30:29.920 --> 00:30:31.359


But there was a point where people get in your head.00:30:31.599 --> 00:30:34.799


Yeah, but you have to listen, you have to listen to your guy and you have to listen to yourself and you're right.00:30:34.960 --> 00:30:36.079


So they self be true, right?00:30:36.160 --> 00:30:36.480


You're right.00:30:36.640 --> 00:30:40.720


And and for me, it's it's about the the my the customers, you know.00:30:40.799 --> 00:30:43.440


I'm saying I want them to have the best quality product I can put out there.00:30:43.680 --> 00:30:49.359


And I'm always working on being a keeping the best, keeping, you know, from employees up to up to the you know, up to the C-suite.00:30:49.519 --> 00:30:51.599


So it's super important to have the best quality.00:30:51.759 --> 00:30:53.519


Now, again, you know, people want to compare us.00:30:53.599 --> 00:30:59.440


We're not the cheapest by far, but I'm telling you right now, you're gonna get the best ingredients, it's gonna be the cleanest you're gonna have.00:30:59.599 --> 00:31:01.039


Did I say I own two pizza places?00:31:01.119 --> 00:31:01.599


Did I tell you that?00:31:01.680 --> 00:31:02.480


I think you did before.00:31:02.559 --> 00:31:04.480


Yeah, I mean I you're my competitor.00:31:05.359 --> 00:31:07.119


I lost him, I got rid of him.00:31:07.359 --> 00:31:11.359


No, I was like, I was my son was playing basketball, and it was right before COVID, I think.00:31:11.440 --> 00:31:19.200


And and I remember I was in this little room overlooking the basketball court, and this dad was on the phone and he goes, he's talking really loud and he looks over and goes, I'm so sorry.00:31:19.359 --> 00:31:20.240


I go, it's fine, whatever.00:31:20.319 --> 00:31:21.519


So I watched the basketball practice.00:31:21.599 --> 00:31:23.039


He gets off the phone and goes, sorry about that.00:31:23.200 --> 00:31:24.960


He goes, I'm trying to buy a pizza place.00:31:25.200 --> 00:31:27.599


And I was like, trying to buy a pizza place.00:31:27.759 --> 00:31:31.200


And he goes, Yeah, and I go, with dude, I don't even know this guy very well.00:31:31.279 --> 00:31:33.759


And I go, hey man, you need an investor?00:31:34.079 --> 00:31:36.240


I said, I said, I'd love, I'll go.00:31:36.319 --> 00:31:37.920


He tells me about the pizza place that I'm in.00:31:38.000 --> 00:31:38.799


I said, I will go in.00:31:38.880 --> 00:31:43.440


I go, but I don't want to have to work in the restaurant, I don't want to have to deal with it.00:31:43.519 --> 00:31:45.039


I'll just be the kind of the money behind it.00:31:45.119 --> 00:31:45.359


Yeah, yeah.00:31:45.759 --> 00:31:46.640


And he was like, Great.00:31:46.720 --> 00:31:50.160


So I go tell my wife, and my wife's like, What did you do?00:31:50.480 --> 00:31:51.680


So check this out.00:31:51.759 --> 00:31:54.880


So we opened up a pizza place, it was Rosotti's.00:31:55.039 --> 00:31:56.079


Oh, yeah, franchise.00:31:56.160 --> 00:31:56.880


Yeah, great guys.00:31:57.119 --> 00:31:59.200


We open the one in there was there's two, there's like the family split.00:31:59.440 --> 00:32:01.359


Yeah, it's a it's that's a that's another that's in a whole nother.00:32:01.759 --> 00:32:05.599


So we opened we get to build one in Casa Grand next to the movie theater.00:32:05.759 --> 00:32:06.319


Okay, right?00:32:06.400 --> 00:32:15.920


So I'm like, I'm all in, we're doing the money, and we're making it local, putting up you know, posters of the radio, showing and doing all, and I'm hyping it up on the radio, ready to open, we're gonna open like in September.00:32:16.079 --> 00:32:19.920


But then Rosati reaches out and says, Hey, the one in Awatuki is doing terrible.00:32:20.160 --> 00:32:21.519


Would you guys like to take it over?00:32:22.000 --> 00:32:22.880


Like, sure, man.00:32:23.119 --> 00:32:24.400


No, I'm a professional, I know what I'm doing.00:32:24.640 --> 00:32:25.200


Take it over.00:32:25.440 --> 00:32:28.319


So we take over Awatuki before we even overcast a grant.00:32:28.480 --> 00:32:28.720


Okay.00:32:28.880 --> 00:32:37.839


And I'm like, and and then the guys that are running it, the the the partner, he's like, hey man, we need uh we need 12,000 for payroll this month.00:32:38.079 --> 00:32:38.720


I'm like, what?00:32:38.960 --> 00:32:39.279


Bad sign.00:32:39.519 --> 00:32:43.359


So throwing in 12,000, then next month, same thing, next month, same thing.00:32:43.440 --> 00:32:45.519


And then all of a sudden they're like, we don't want to do this anymore.00:32:45.599 --> 00:32:45.920


Yeah.00:32:46.559 --> 00:32:47.279


What'd you lose?00:32:47.440 --> 00:32:48.480


Yeah, what did I lose?00:32:48.640 --> 00:32:49.519


What'd you lose altogether?00:32:49.680 --> 00:32:50.559


Take a guess.00:32:51.839 --> 00:32:54.799


Depending on how big a partner you are, but I'm saying you probably are anywhere at 250.00:32:55.039 --> 00:32:55.519


Exactly.00:32:55.680 --> 00:32:57.359


That's exactly the number.00:32:58.079 --> 00:32:58.799


That was terrible.00:32:59.119 --> 00:33:00.079


That's yeah, well, look.00:33:00.400 --> 00:33:01.039


He nailed it.00:33:01.119 --> 00:33:04.319


Uh but you know what's funny is it's not, it's really not even funny.00:33:04.480 --> 00:33:09.440


The industry right now is changing so dramatically that there's gonna be so many bankruptcies coming.00:33:09.519 --> 00:33:10.960


It's the best operators are gonna win.00:33:11.039 --> 00:33:11.359


That's it.00:33:11.519 --> 00:33:12.079


Bottom line.00:33:12.240 --> 00:33:18.160


The biggest and the best operators because uh the mom and pops are going away like crazy, just like if you look at every all the other businesses, right?00:33:18.240 --> 00:33:21.359


Home Depot took over, Lowe's, all the mom and pops are gone.00:33:21.440 --> 00:33:23.920


You got Ace, you know, there's three or four that you're buying, right?00:33:24.000 --> 00:33:24.240


Yeah, yeah.00:33:24.400 --> 00:33:26.079


Same thing going on in the restaurant industry.00:33:26.160 --> 00:33:32.640


It's you know, I it's great when everybody thinks, rah-rah, let's get minimum wage up to$20 an hour,$20,$22.00:33:33.279 --> 00:33:35.519


But that causes everything else to go up in price.00:33:35.680 --> 00:33:39.359


So when they really getting$20, no, they're probably better off making their$750.00:33:39.440 --> 00:33:43.920


And back in the day, I was paying$15,$18 an hour, and McDonald's was paying$20.00:33:44.079 --> 00:33:45.279


And I was like, I can't.00:33:45.759 --> 00:33:46.480


It's unsustainable.00:33:47.119 --> 00:33:48.160


I didn't even want to know these numbers.00:33:48.240 --> 00:33:48.880


I didn't want to deal with it.00:33:48.960 --> 00:33:49.440


That was in my point.00:33:49.759 --> 00:33:50.319


Not in this business.00:33:50.400 --> 00:33:53.359


This business is, you know, pennies, nickels, dimes, quarters, it really is.00:33:53.599 --> 00:34:00.000


And to, you know, with food cost inflation, labor inflation, rent camps, all this stuff's going up.00:34:00.240 --> 00:34:01.759


The margins are getting squeezed more and more.00:34:02.400 --> 00:34:04.160


I read an article, listen to this one.00:34:04.400 --> 00:34:10.320


If a restaurant in 2019 was doing a million and a half dollars, they were making 10%, they said on the bottom line.00:34:10.400 --> 00:34:11.920


So they're making like$75,000.00:34:12.239 --> 00:34:12.480


Okay.00:34:12.880 --> 00:34:22.800


If they didn't raise their prices from 19 to 25 to 2025 by 30.3%, 30.3%, doing 19.5.00:34:23.360 --> 00:34:26.159


1 million nine hundred, 1.9 million, 500,000.00:34:26.400 --> 00:34:27.280


Or 50,000, right?00:34:27.440 --> 00:34:28.639


1.95, yeah.00:34:29.360 --> 00:34:32.159


They would have lost$400,000.00:34:33.199 --> 00:34:33.519


Wow.00:34:33.840 --> 00:34:34.639


So think about that.00:34:34.800 --> 00:34:36.800


To make the same amount of money they made in 2019.00:34:37.119 --> 00:34:38.159


Right, they gotta raise that 33%.00:34:38.480 --> 00:34:38.800


30 percent.00:34:40.239 --> 00:34:40.960


Is that what you guys did?00:34:41.119 --> 00:34:41.760


No, we didn't.00:34:41.920 --> 00:34:43.280


I I I didn't raise it.00:34:43.360 --> 00:34:47.280


I raised prices in for in in those, what was that, six years?00:34:47.519 --> 00:34:49.760


I've raised prices three times.00:34:50.320 --> 00:34:50.559


Wow.00:34:50.719 --> 00:34:52.159


Yeah, I haven't raised prices now.00:34:52.320 --> 00:34:54.880


We're going to be raising prices, but I haven't raised prices in almost three years.00:34:55.119 --> 00:34:55.599


You have to, though.00:34:55.840 --> 00:34:56.079


You have to.00:34:56.639 --> 00:34:58.880


But I but I let everybody else go ahead and push it.00:34:59.119 --> 00:35:05.360


They they they gunned it, they brought the price up, they that you know, they destroyed themselves, and I'm I'll come in from behind now.00:35:05.440 --> 00:35:08.719


And I'll be like, okay, we'll raise price a little bit just to absorb some of it.00:35:08.800 --> 00:35:09.920


But I did it, I did it right.00:35:10.079 --> 00:35:11.920


So we do a thing called sales per labor hour.00:35:12.079 --> 00:35:12.880


Perfect example.00:35:13.119 --> 00:35:16.239


Most restaurants, if you go to, you notice they cut their weight of profits.00:35:16.320 --> 00:35:19.679


So you're getting there, you're sitting there, you're waiting five, 10 minutes, you can't get a refill.00:35:19.760 --> 00:35:21.840


It's like the worst service, and you're like, I'm not going back here.00:35:22.079 --> 00:35:23.440


Food might be good, but you're not going back.00:35:23.599 --> 00:35:24.480


We did the opposite.00:35:24.639 --> 00:35:28.079


We added people on, but we expect them to sell more.00:35:28.559 --> 00:35:31.760


So we watch our sales per labor hour, and that's how we were successful.00:35:32.239 --> 00:35:34.800


So you're getting better service, filling your drinks.00:35:35.280 --> 00:35:36.239


But I but I want to push you.00:35:36.320 --> 00:35:38.400


Hey, instead of getting that 16-inch, what about that 18-inch?00:35:38.480 --> 00:35:39.519


How about an extra topping?00:35:39.599 --> 00:35:40.960


How about a jar of sores?00:35:41.199 --> 00:35:45.360


So you've never had a year of lot of negative, you're you've always been pushing through.00:35:45.599 --> 00:35:48.480


No, we've always we but that's operational excellence.00:35:48.719 --> 00:35:50.079


Well, your brand is fantastic, man.00:35:50.239 --> 00:35:50.880


It's a great brand.00:35:51.199 --> 00:35:52.079


We work really hard at it.00:35:52.159 --> 00:35:54.960


And and and again, that's like I said, people are like, oh, you're it's expensive.00:35:55.039 --> 00:35:56.320


I'm like, compare it to what?00:35:56.800 --> 00:35:58.719


Like, you know, acid reflux brands?00:35:58.880 --> 00:36:01.199


I I'm anti-antireflux.00:36:01.760 --> 00:36:06.639


Wait, so I gotta tell you, so I've done just like you said, you've done all these cleanses, I've done all kinds of diets, right?00:36:06.880 --> 00:36:09.519


And I read this thing one time that tomatoes are really good for you.00:36:09.599 --> 00:36:12.400


They got lycopenes, and it's supposed to be really good for your prostate.00:36:12.639 --> 00:36:15.760


So I created my own diet, it was a tomato sauce diet, right?00:36:15.920 --> 00:36:17.519


So I was going to like Whole Foods.00:36:17.599 --> 00:36:19.920


I thought Whole Foods had the best, the healthiest stuff.00:36:20.079 --> 00:36:20.159


Right.00:36:20.320 --> 00:36:24.000


So I'd go to Whole Foods and I would buy tomato sauce, like people buy Gatorade.00:36:24.159 --> 00:36:24.400


Uh-huh.00:36:24.639 --> 00:36:27.280


And I would drink a can or two a day just right out of the jar.00:36:27.440 --> 00:36:30.159


Like, of course, I was just doing tablespoons, then I'd start chugging it.00:36:30.320 --> 00:36:33.440


And to me, there was a couple of random brands.00:36:33.519 --> 00:36:36.480


I can't remember the brands that I thought were really, really great at Whole Foods.00:36:36.639 --> 00:36:37.920


Now, this is 10 years ago.00:36:38.079 --> 00:36:42.960


Then I, to me, one of my favorites, simple go-to was Paul Newman's, right?00:36:43.599 --> 00:36:46.320


I know because you you're like, You obviously don't read labels.00:36:46.559 --> 00:36:47.039


No, I don't.00:36:47.199 --> 00:36:48.320


I was going for taste.00:36:48.480 --> 00:36:50.800


But then you brought me some before you even had a label on it.00:36:51.039 --> 00:36:52.320


And I thought it was fantastic.00:36:52.559 --> 00:36:57.119


Listen, the difference of what we've done and that other people do, and again, it's it's not gonna be the cheapest out there.00:36:57.199 --> 00:36:59.519


It's gonna be we're a high-end brand.00:36:59.760 --> 00:37:03.199


The difference that we have is that we're using San Marzano region tomatoes, right?00:37:03.280 --> 00:37:05.280


So most people are using California tomatoes.00:37:05.519 --> 00:37:06.719


Completely different, right?00:37:06.800 --> 00:37:11.519


And even the organic California tomatoes can't even hold a stick to what we do for the San Marzano.00:37:11.679 --> 00:37:21.519


San Marzano has the like they they the region tomatoes, they don't spray herbicide pesticides, they don't use any of the sprays on on the it's not even worth certifying because the restaurants and in this?00:37:21.760 --> 00:37:22.239


Yeah, all over.00:37:22.719 --> 00:37:24.880


All my tomatoes are San Marzano, San Marzano tomatoes.00:37:25.119 --> 00:37:25.760


But where is that from?00:37:25.920 --> 00:37:28.079


From Italy, from San Marzano region.00:37:28.239 --> 00:37:28.559


Oh, wow.00:37:28.639 --> 00:37:29.760


Yeah, so that's where we buy our tomatoes.00:37:29.920 --> 00:37:30.480


I have to bring them in.00:37:30.559 --> 00:37:31.360


So taps, right?00:37:31.440 --> 00:37:32.559


They want to raise tariffs 10%.00:37:32.960 --> 00:37:34.000


These all affect our brand.00:37:34.239 --> 00:37:36.159


Our peccarin Romano comes from Italy.00:37:36.320 --> 00:37:38.000


It's that's our our cheese.00:37:38.079 --> 00:37:38.960


We make our cheese special.00:37:39.119 --> 00:37:39.760


We make our cheese.00:37:39.920 --> 00:37:44.639


We pull out all the all the oil and butter like from the cheese so that it's clean.00:37:44.880 --> 00:37:49.440


Do you put it in a store, or do you have a place that you do it, a main place, and you ship it out to other people?00:37:49.599 --> 00:37:55.760


Yeah, we have a we have a f we have a facility that we that we in in New York and then it ships out to we PFG, which is Roma.00:37:55.840 --> 00:37:58.559


We use them and they ship all the stuff across the country to all our stores.00:37:58.719 --> 00:38:00.559


But you know, but we're really But it's your stuff.00:38:00.639 --> 00:38:01.280


Nobody else gets your stuff.00:38:01.519 --> 00:38:03.440


No, and it's all it's all trademark, it's all our stuff.00:38:03.599 --> 00:38:03.679


Wow.00:38:04.000 --> 00:38:06.719


So when someone someone does franchise, they get to use our products.00:38:06.960 --> 00:38:07.119


Okay.00:38:07.280 --> 00:38:09.199


And they have to buy our products, and and that's what we do.00:38:09.280 --> 00:38:11.280


But we we do we go as clean as we possibly can.00:38:11.440 --> 00:38:12.079


You know what I'm saying?00:38:12.159 --> 00:38:16.960


This like when when the reason I came up with the the pasta sauce is we since Lombardi's days, right?00:38:17.119 --> 00:38:28.559


100 years, we have these formulations that we we've been using, but but in my restaurants, I don't serve pasta because to get the all these other, like if I'm going to, for example, Scossa Quarter, give you an example.00:38:28.960 --> 00:38:30.079


I'm a pizzeria.00:38:30.320 --> 00:38:30.480


Why?00:38:30.639 --> 00:38:32.159


Because there's already an Italian restaurant in there.00:38:32.239 --> 00:38:33.920


So they have these exclusives, they block you out.00:38:34.000 --> 00:38:34.159


Okay.00:38:34.320 --> 00:38:37.440


So if I had pasta, now I'd be a full pasta, a full, full Italian restaurant.00:38:37.760 --> 00:38:40.480


And I can't get into half of the places I was able to get into.00:38:40.639 --> 00:38:40.719


Right.00:38:40.880 --> 00:38:41.760


So you just pizza.00:38:41.920 --> 00:38:44.320


So pizza, pizza, salad, calzone, dessert.00:38:44.559 --> 00:38:49.760


But I'm going back and I'm changing leases now that they're running out and doing things in different companies and restaurants are closing all over the place.00:38:49.840 --> 00:38:54.000


So now I have better chances of going out and renegotiate with the landlord to get that exclusion out.00:38:54.159 --> 00:38:59.599


So now I'm adding probably out of 50 stores, I'll probably get 40 stores, I'll get the pasta sauce in, which I'm working on now.00:38:59.920 --> 00:39:01.360


Pasta sauce, and then you're gonna have pasta.00:39:01.519 --> 00:39:02.320


Yeah, pasta, yeah, yeah.00:39:02.400 --> 00:39:03.920


So we'll be serving our pasta sauce.00:39:04.079 --> 00:39:08.400


So all these years we had we had the pasta, I just didn't know the best route to take it.00:39:08.639 --> 00:39:14.000


Now that I I saw what's out there in the pasta sauce industry, there's nothing great out there.00:39:14.159 --> 00:39:17.599


So what we did is we, you know, everybody's reading now about seed oils, right?00:39:17.679 --> 00:39:18.559


How bad seed oils are?00:39:18.800 --> 00:39:20.480


Well, they they've been out of our life forever.00:39:20.639 --> 00:39:21.760


Extra virgin olive oil.00:39:21.840 --> 00:39:23.199


We use organic extravagant olive oil.00:39:23.360 --> 00:39:24.159


That's what we eat with.00:39:24.320 --> 00:39:26.960


We use uh coconut oil for cooking.00:39:27.039 --> 00:39:28.000


We never cook with olive oil.00:39:28.079 --> 00:39:30.239


We only cook with crocon oil because it gets rancid.00:39:30.320 --> 00:39:31.119


So you've been doing this for years.00:39:31.280 --> 00:39:32.400


Oh, forget, yeah, forever.00:39:32.719 --> 00:39:33.360


This is how we cook.00:39:33.440 --> 00:39:45.440


Like we I I buy bison instead of cow because bison's leaner and we we buy it that it's it's farm raised bison eating eating in the in the grass meadows and they they they they put 'em down in the meadows, so it's not like they're going to a trauma.00:39:45.599 --> 00:39:51.280


You know, people always say, Do you think if the if the animal's getting killed, do you think it's trauma goes through their body and you're eating that?00:39:51.360 --> 00:39:51.519


Yeah.00:39:51.679 --> 00:39:52.320


Does that affect you?00:39:52.480 --> 00:39:52.800


Who knows?00:39:53.280 --> 00:39:56.400


I was talking to your brother in law about because he's got these vitamins from the bison.00:39:56.559 --> 00:39:56.719


Yep.00:39:56.880 --> 00:39:59.840


Same we same same bison we're buying that w that I cook at home.00:40:00.320 --> 00:40:00.800


Wow.00:40:01.039 --> 00:40:06.079


But like I said, in like you when you're looking at mass production, you know, these are small productions, right?00:40:06.320 --> 00:40:07.599


It's the it's small farm.00:40:08.000 --> 00:40:13.199


When I'm talking about mass production, when I look at what's out there, there's so much garbage out there that people aren't reading.00:40:13.280 --> 00:40:14.639


You're like, oh, this tastes good, right?00:40:14.880 --> 00:40:16.880


Yeah, but that was before I was way into into the side.00:40:17.039 --> 00:40:19.840


But most people aren't looking at most people looking for taste.00:40:19.920 --> 00:40:20.480


They don't know.00:40:20.639 --> 00:40:23.760


If you're looking to be healthy, you want to eat the right stuff.00:40:23.920 --> 00:40:25.920


So I decided, you know, no seed oils.00:40:26.000 --> 00:40:27.280


That's one thing that's that we took out.00:40:27.360 --> 00:40:28.000


No seed oils.00:40:28.079 --> 00:40:29.519


Uh extra virgin olive oil.00:40:29.599 --> 00:40:31.440


I use sea salt instead of sodium, right?00:40:31.519 --> 00:40:33.199


Regular salt, which is horrendous for you.00:40:33.280 --> 00:40:33.440


Yeah.00:40:33.760 --> 00:40:34.159


I made it.00:40:34.239 --> 00:40:35.119


I certified it.00:40:35.199 --> 00:40:36.480


No one's certifying because I can't.00:40:36.559 --> 00:40:37.199


I certified it.00:40:37.280 --> 00:40:42.079


So we're like, we we have like nine of the uh of like soy free, uh peanut free.00:40:42.159 --> 00:40:43.920


How many kids have peanut allergies now?00:40:44.159 --> 00:40:46.079


This is this is pure goodness.00:40:46.159 --> 00:40:46.639


Everything in here.00:40:47.119 --> 00:40:47.519


That's what it is.00:40:48.000 --> 00:40:49.280


Before you do that one, that's the marinara.00:40:49.360 --> 00:40:50.719


Do you want to taste something you haven't tasted?00:40:50.960 --> 00:40:51.199


Sure.00:40:51.440 --> 00:40:52.880


Uh you should try the vibe.00:40:53.119 --> 00:40:54.880


We just came out the we did the marinara.00:40:55.039 --> 00:40:57.519


Yeah, try to uh is that the one with the cream or no cream?00:40:57.679 --> 00:40:58.320


Oh, I don't want cream.00:40:58.480 --> 00:40:59.039


You don't want cream?00:40:59.360 --> 00:41:00.719


I mean, I'll take cream home, but I don't want cream.00:41:00.880 --> 00:41:01.760


The cream's that look at that one.00:41:01.840 --> 00:41:02.480


I think it says no cream.00:41:02.559 --> 00:41:03.360


I think that says wood cream.00:41:03.519 --> 00:41:04.239


This is with cream.00:41:04.400 --> 00:41:04.800


Try that.00:41:04.880 --> 00:41:05.840


It has a little bit of kick to it.00:41:06.000 --> 00:41:07.760


Shake it up a little bit, but it's freaking out.00:41:08.639 --> 00:41:09.519


I drink this like Gatorade.00:41:09.760 --> 00:41:10.719


It's off the charts.00:41:15.519 --> 00:41:16.400


This is fantastic.00:41:16.639 --> 00:41:18.559


I I'm telling you, no one else is doing what we do.00:41:18.880 --> 00:41:19.360


This is fantastic.00:41:19.599 --> 00:41:20.239


It's it's the best.00:41:20.320 --> 00:41:28.559


And when you and you're drinking it cold, you heat it up, you put it on, you put it on the pasta or lanzagna or whatever Italian dish you're making at home, and it's just amazing.00:41:29.039 --> 00:41:32.159


But you see what I'm saying though about health, like as far as a diet goes, wouldn't this be a good diet?00:41:32.239 --> 00:41:33.119


Like doesn't it make sense?00:41:33.440 --> 00:41:34.000


Like a bit of a big thing.00:41:34.079 --> 00:41:35.840


I I think I think salute.00:41:36.159 --> 00:41:41.360


Yeah, I think too much uh uric acid from tomatoes is not gonna be 100% great for you.00:41:41.440 --> 00:41:44.000


So I wouldn't, you know, this is something I wouldn't be like living off of.00:41:44.159 --> 00:41:48.719


But pasta, like I'll make my children in the morning, I'll make them probably twice a week.00:41:48.800 --> 00:41:51.519


They love the extra the tomato basil, so I'll make that for them.00:41:51.599 --> 00:41:52.559


I'll I'll cook the pasta.00:41:52.639 --> 00:41:53.519


We do gluten-free.00:41:53.599 --> 00:42:02.239


So I'll cook gluten-free pasta for them, I'll put the pasta sauce on there, I'll put them in one of those little thermoses that they take to school, they'll eat them if they'll eat it for lunch.00:42:02.559 --> 00:42:03.519


Twice a week they do it.00:42:03.599 --> 00:42:06.719


So uh I had no idea that it was so healthy that you made you took care like that.00:42:06.800 --> 00:42:07.119


That's it.00:42:07.440 --> 00:42:08.639


But that's what we do at our restaurant.00:42:08.719 --> 00:42:09.840


We we do everything healthy.00:42:09.920 --> 00:42:15.440


And again, I I don't certify organic because it's the the certified organic now, I think is just garbage anyway.00:42:15.679 --> 00:42:18.079


But we get the bet we put the best love and care into it.00:42:18.159 --> 00:42:20.559


And I do the the it's there's nothing else like it.00:42:20.639 --> 00:42:21.920


And again, I certify all these things.00:42:22.239 --> 00:42:26.159


I made a kosher because there's so many people that want that are kosher that need kosher food.00:42:26.320 --> 00:42:29.679


I made a kosher, you know, gluten-free, non-GMO.00:42:29.760 --> 00:42:30.960


Uh uh I have like nine.00:42:31.440 --> 00:42:33.360


So you can get you can't get these yet.00:42:33.519 --> 00:42:33.840


Yeah, yeah.00:42:33.920 --> 00:42:35.280


You you can buy it right now on AJ's.00:42:35.440 --> 00:42:36.480


Oh, you can locally here.00:42:36.719 --> 00:42:36.880


Okay.00:42:37.039 --> 00:42:40.000


Uh, but we're we're in about I launched this March 1st.00:42:40.320 --> 00:42:44.880


Well, I signed with the gentleman that's helping us sell these in the in the retail.00:42:45.039 --> 00:42:46.800


That we we signed the contract March 1st.00:42:46.880 --> 00:42:50.960


I launched this like last Thanksgiving, right around the same same time last year.00:42:51.119 --> 00:42:52.239


It's when I when I came out with it.00:42:52.320 --> 00:42:54.559


I sold it only in my stores and online, right?00:42:54.800 --> 00:42:59.440


Now we're on Amazon, we're a Walmart, we're in Walmart's uh marketplace.00:42:59.599 --> 00:43:01.840


Uh we're in over a thousand retailers.00:43:01.920 --> 00:43:05.039


We'll be in five thousand retailers committed by the end of this year.00:43:05.199 --> 00:43:08.000


Uh we're in Air One, for example, in California.00:43:08.400 --> 00:43:08.800


Yeah, yeah, yeah.00:43:09.920 --> 00:43:16.159


We'll be at 5,000 stores committed by the end of this year, which will take about three to four months to get them into all the places.00:43:16.320 --> 00:43:19.679


And then my goal is to you know to keep growing this, you know, exponentially.00:43:19.760 --> 00:43:23.440


So I'm this will take over and be the be the moneymaker instead of the restaurants, you think?00:43:23.599 --> 00:43:26.400


This like I said, restaurant business is really tough.00:43:26.719 --> 00:43:29.119


Dealing with landlords, space, people.00:43:29.519 --> 00:43:32.480


I this this I don't have many employees that have to run this.00:43:32.559 --> 00:43:33.039


I don't know.00:43:33.199 --> 00:43:33.920


You make this all in New York?00:43:34.239 --> 00:43:35.599


This is all my action in Philadelphia.00:43:35.760 --> 00:43:36.159


Oh, it is.00:43:36.320 --> 00:43:39.679


So I I found the facility that is peanut-free.00:43:39.760 --> 00:43:44.159


Uh, they they certified everything for me, like did everything for me because know how strong our brand is.00:43:44.320 --> 00:43:48.239


They literally drop majority of their brands just to do our brands.00:43:48.320 --> 00:43:49.840


We're also coming out with our salad dressings.00:43:49.920 --> 00:43:53.599


So our salad dressing has no preservatives, it'll be like extra virgin olive oil.00:43:53.679 --> 00:43:58.400


It's gonna be the it's gonna be the cleanest thing on the like it's it'll be it will be the cleanest thing on the shelf.00:43:58.559 --> 00:43:58.800


Wow.00:43:58.960 --> 00:43:59.119


Yeah.00:43:59.440 --> 00:44:00.320


So we're doing that.00:44:00.400 --> 00:44:01.039


It's in our store.00:44:01.119 --> 00:44:06.320


So it's taken me forever to make that in in a in a concentrated to make enough that I can make enough.00:44:06.400 --> 00:44:06.480


Right.00:44:06.639 --> 00:44:09.119


Like our store, our salad dress we're making in our store.00:44:09.280 --> 00:44:16.559


I had to take the formulation, then I had to duplicate it in a mass production, which you know So like is this being made in giant tubs and fill out?00:44:17.039 --> 00:44:20.719


No, they're making them small batches, but they make it a lot, they make a lot of smaller batches when they run it.00:44:21.199 --> 00:44:22.719


So how many what's what what's their output?00:44:22.800 --> 00:44:23.840


Are they making all the biggest?00:44:24.000 --> 00:44:28.239


Oh, well, they'll they can make they can make for me, you know, 30,000 jars a day.00:44:28.480 --> 00:44:29.360


Holy smokes.00:44:29.519 --> 00:44:29.679


Yeah.00:44:30.079 --> 00:44:31.840


So it it that's for me.00:44:32.000 --> 00:44:36.880


So my projection is in the next five years, I'll be at max capacity running two ships there.00:44:37.119 --> 00:44:39.679


And then I'll and then I'll then I'll run it, then they'll expand for me.00:44:39.760 --> 00:44:41.760


They'll open up the they'll expand the facility.00:44:42.000 --> 00:44:42.400


Wow, damn.00:44:42.639 --> 00:44:43.039


That's my goal.00:44:43.199 --> 00:44:46.960


Like I said, that's my my vision is five years is to be is to is to max them out.00:44:47.199 --> 00:44:50.320


You're gonna be the tomato sauce uh captain of the year, or what do you call it?00:44:50.480 --> 00:44:50.800


You know what?00:44:50.880 --> 00:44:53.119


I it's retail is been a fun is phenomenal.00:44:53.280 --> 00:44:54.639


Uh branding, it's phenomenal.00:44:54.719 --> 00:44:58.559


You got your name out there in front of everybody instead of just you know brick and mortar.00:44:58.719 --> 00:45:05.280


And literally, what it's gonna cost me to do this is compared to what I opening stores, it's it's it's this is a far better way of going.00:45:05.519 --> 00:45:08.880


And I can hit the masses, yeah, which is what I want with healthy food.00:45:09.440 --> 00:45:16.719


You know, my father-in-law, my father-in-law was a car dealer, and he had uh Oldsmobile, Honda, Jeep, he had all kinds of dealerships.00:45:16.800 --> 00:45:22.239


And I said it one time when I first started dating his daughter, I was like, How come you don't have like Mercedes or BMW?00:45:22.320 --> 00:45:29.360


And he goes, he goes, you know, I'll never forget the way he said he goes you target the elite and you dine with the masses.00:45:29.760 --> 00:45:32.639


I think it's he goes, you target the masses and you dine with the elite.00:45:32.800 --> 00:45:33.679


Those are the words he said to me.00:45:33.920 --> 00:45:36.480


Sell to the masses, eat with the eat with the classes.00:45:38.079 --> 00:45:38.719


I was just like, whoa.00:45:39.039 --> 00:45:39.519


He's right, though.00:45:39.599 --> 00:45:40.000


Yeah, he's right.00:45:40.719 --> 00:45:44.000


But the difference from what I do is I'm selling, I'm selling, I'm trying.00:45:44.159 --> 00:45:47.440


This is my goal, is to sell the Mercedes for the Hyundai.00:45:48.079 --> 00:45:48.559


You know what I'm saying?00:45:48.639 --> 00:45:53.760


So when you when you when like it for my pizza, I'm uh I'm my pricing's the same now as the average pizzeria.00:45:54.880 --> 00:45:59.519


And I'm 10 times better quality, taste, flavor, and how we make it.00:45:59.679 --> 00:46:02.880


We make it old school way, 100 years of of tradition of making it.00:46:03.039 --> 00:46:04.639


What about your uh your shaman?00:46:04.719 --> 00:46:05.840


Does he want advertising?00:46:06.000 --> 00:46:06.960


Does he need new clients?00:46:07.199 --> 00:46:08.880


No, he I don't advertise them all.00:46:09.039 --> 00:46:10.079


That's why I didn't mention his name on here.00:46:10.239 --> 00:46:10.719


Oh, this is well.00:46:10.800 --> 00:46:11.599


I remember when I said that thing.00:46:11.679 --> 00:46:12.079


You look at it.00:46:12.239 --> 00:46:13.440


You guys texted to me.00:46:13.599 --> 00:46:19.039


You were because uh I remember you telling just again, we uh the first question I asked you was like, didn't he help your mom with some sort of cancer?00:46:19.119 --> 00:46:20.320


He helped he helped my whole family.00:46:20.400 --> 00:46:22.239


Uh look, you had Joe Polish on here the other day.00:46:22.480 --> 00:46:23.760


I I had him work with Joe Polish.00:46:24.159 --> 00:46:24.559


Oh, you did?00:46:24.639 --> 00:46:24.960


Oh yeah.00:46:25.119 --> 00:46:26.480


Because Joe is all about held.00:46:26.639 --> 00:46:32.400


But I said, Joe, I go, if I connect you with him, you make a you make a blood commitment with me right now, you don't share him with anybody.00:46:32.639 --> 00:46:34.000


And he and he says, done.00:46:34.159 --> 00:46:38.000


So all the people I share him with, they cannot share him with anybody because he's so busy.00:46:38.320 --> 00:46:39.760


I think you text me his information, didn't you?00:46:39.920 --> 00:46:40.320


I I did.00:46:40.400 --> 00:46:42.320


I tried to share it with you, but they you know, again.00:46:42.639 --> 00:46:46.000


Because you were like he's come when he comes down, he'll do a bunch of your friends.00:46:46.239 --> 00:46:48.719


He well, that's that's that doesn't sound too good, but yeah.00:46:49.679 --> 00:46:54.079


He'll work on it, he'll work on my friend uh on a lot of my friends, and a lot of them now take him for a day.00:46:54.159 --> 00:46:55.440


So they'll come in, they'll bring him for the day.00:46:55.519 --> 00:46:59.119


He's he's really not cheap, but he'll work for the day, but they'll do the whole family.00:46:59.360 --> 00:47:02.960


So I have a friend that has six kids who works on the whole family for the day.00:47:03.199 --> 00:47:05.760


Wait, are you part of Joe Polish's uh Joe Polish's thing?00:47:05.920 --> 00:47:06.320


You know what?00:47:06.400 --> 00:47:08.800


I I went to his genius network quite a few times.00:47:09.039 --> 00:47:12.239


Uh look, at my age right now, I I'm like, I'm on the back.00:47:12.559 --> 00:47:13.039


You're already there.00:47:13.119 --> 00:47:14.239


Like, you know, they said the back nine.00:47:14.320 --> 00:47:15.519


I think I'm on the back like seven.00:47:15.599 --> 00:47:15.679


Right.00:47:15.840 --> 00:47:22.079


You know, it's like I I that's why the podcast thing, like, I'm not, I don't, you know, they said who's gonna be the face of the brand?00:47:22.159 --> 00:47:22.719


I go, not me.00:47:22.800 --> 00:47:23.679


I don't I don't want anything to do with it.00:47:24.000 --> 00:47:24.960


I'm great for the podcast.00:47:25.039 --> 00:47:25.760


You're because we're pals.00:47:25.840 --> 00:47:26.159


So you've got to be a good thing.00:47:26.320 --> 00:47:32.719


We've been friends a long time, and you you said to me and you kept asking me and asking me and asking me, and I'm like, finally, like you just asked me again, and I'm like, all right, I'll do it.00:47:32.800 --> 00:47:35.599


But then I little did I know it's a it's face, it's a face video.00:47:35.760 --> 00:47:36.880


So I was like in a big thing.00:47:37.760 --> 00:47:38.960


You're like, I'm gonna be out.00:47:39.039 --> 00:47:39.679


I'm like, no, I can't.00:47:40.159 --> 00:47:40.719


I can't do that.00:47:40.800 --> 00:47:42.079


But this wasn't so bad, was it?00:47:42.559 --> 00:47:43.119


No, no, it's not bad.00:47:43.199 --> 00:47:45.760


I like I told you, I don't I just don't like being in public eye.00:47:45.840 --> 00:47:47.920


I I I'd rather like I said, I'd rather be behind the scenes.00:47:48.159 --> 00:47:53.280


You know, you know what's funny is that someone sent me a video when we were at the Suns game the other day, and that Frankie Munez was sitting back there and something.00:47:53.519 --> 00:47:54.800


You said, Yeah, well, you this room.00:47:55.039 --> 00:47:55.199


Right.00:47:55.280 --> 00:48:03.679


So I was when when your brother-in-law tells me he's your brother-in-law and I'm getting the transfer, I go, I have a video of him because you had you had just like hit my stomach on the baby.00:48:04.079 --> 00:48:06.559


You tap my stomach, Frankie Munez is there, and I posted it on Instagram.00:48:07.039 --> 00:48:07.760


Oh, was you to post it?00:48:07.840 --> 00:48:08.239


Because my son said.00:48:08.480 --> 00:48:09.599


Someone sent it to me and I just posted.00:48:10.000 --> 00:48:10.239


That's it.00:48:10.320 --> 00:48:13.679


My son says it to me, he goes, Dad, look, I go, John, John dissed you.00:48:13.760 --> 00:48:15.199


I I said, What do you mean he dissed me?00:48:15.280 --> 00:48:18.719


And we were talking the whole time, and then Frankie was there, and we and he we we said hello to him.00:48:18.880 --> 00:48:19.199


Oh, that.00:48:19.280 --> 00:48:21.119


Yeah, no, Frankie came up and you and I were talking.00:48:21.199 --> 00:48:24.079


It was a right, because I I guess when I was looking, you were looking at him.00:48:24.239 --> 00:48:27.519


So I was my son's like, dude, they said you your my friend said you he dissed you.00:48:27.679 --> 00:48:28.159


I go, What?00:48:28.559 --> 00:48:29.119


No way.00:48:29.360 --> 00:48:30.079


I didn't diss you.00:48:30.159 --> 00:48:30.880


No, we had already talked about it.00:48:32.880 --> 00:48:35.199


We had already talked like like 10 times before that.00:48:35.360 --> 00:48:36.719


I know that, but it but that's what my son said.00:48:36.960 --> 00:48:37.599


At that game, yeah.00:48:37.760 --> 00:48:38.719


It was but I thought it was funny.00:48:38.800 --> 00:48:42.320


And that's why, again, I don't want to look like you mentioned the New York Post, right?00:48:42.400 --> 00:48:45.840


I I read the post every morning when when I'm having my coffee.00:48:46.079 --> 00:48:50.159


And it's all it's all like the fluff or like all about the celebrities and all this stuff, what they're doing.00:48:50.239 --> 00:48:51.440


I who cares what they're doing.00:48:51.519 --> 00:48:52.400


I really don't care.00:48:52.639 --> 00:48:57.840


I I care about me, my family, my and my inner circle of the people that I can help and have and I can help.00:48:58.159 --> 00:49:01.119


Well, the post article, it was supposed to be.00:49:01.199 --> 00:49:05.360


I mean, the headlines come up, but the but the article is a really good article, I think.00:49:05.599 --> 00:49:06.960


Oh, I you have to share them, I want to read it.00:49:07.039 --> 00:49:08.400


Yeah, okay, I'll send it to you because I was sure.00:49:08.559 --> 00:49:09.039


I thought it was great.00:49:09.119 --> 00:49:12.639


But we we've been in the post so many times for a lot of the wrong reasons.00:49:12.800 --> 00:49:13.039


Oh, really?00:49:13.199 --> 00:49:15.440


When my dad was back in New York, yeah, yeah, it was pretty funny.00:49:15.519 --> 00:49:18.800


Uh I see I don't think there's such things as bad marketing or bad press.00:49:18.880 --> 00:49:19.760


I I just don't believe it.00:49:19.920 --> 00:49:20.480


I I don't know.00:49:20.639 --> 00:49:21.360


I I'm mixed.00:49:21.440 --> 00:49:21.840


I'm mixed.00:49:21.920 --> 00:49:25.360


I I usually say that any press is good press.00:49:25.440 --> 00:49:27.039


They use it unless you're Jared from Subway.00:49:27.360 --> 00:49:30.079


Yeah, but anything like that, like anything comes up nowadays.00:49:30.159 --> 00:49:32.320


You're like, look at the Me Too and all the different things were coming up.00:49:32.400 --> 00:49:33.599


I mean, you don't want to be that pressed.00:49:33.679 --> 00:49:35.440


I mean, that people haven't got out of that, you know.00:49:35.920 --> 00:49:36.000


Right.00:49:36.079 --> 00:49:36.880


Well, that Bart.00:49:36.960 --> 00:49:38.719


Yeah, I guess they took bad press to a new level.00:49:38.880 --> 00:49:39.280


Exactly.00:49:39.440 --> 00:49:43.920


So again, being in the press is cool, but I'd rather like be behind the scenes and not have to be out there.00:49:44.239 --> 00:49:46.400


Do you right now feel great after the shaman today?00:49:46.639 --> 00:49:47.840


Uh he's we're not done.00:49:47.920 --> 00:49:49.440


When I'm done here, I go back home and I finish up.00:49:49.679 --> 00:49:51.039


So he's been chilling at your house waiting for you?00:49:51.119 --> 00:49:52.079


Well, he's working on my my family.00:49:52.159 --> 00:49:53.119


He's working on my daughter.00:49:53.280 --> 00:49:56.239


She she came out of school to do a project, so he worked on her.00:49:56.400 --> 00:50:00.800


He's working on my son at 3 30, and then he works on my wife, and then he'll work, he's working on my wife right as of right now.00:50:00.960 --> 00:50:01.760


He's expensive too, right?00:50:01.920 --> 00:50:02.559


He's really expensive.00:50:02.800 --> 00:50:06.079


But like I said, my kids never been to a doctor.00:50:06.320 --> 00:50:06.960


Okay, wait.00:50:07.119 --> 00:50:11.119


Again, wait, this is I remember I thought you said he did something.00:50:11.440 --> 00:50:14.400


Like you, I thought you said you had calcium in your heart too, and now it's gone.00:50:14.639 --> 00:50:22.239


I had I listen, uh like I told you, this Thanksgiving, you know, it's this is like 13 years my brother passed away at 39, right?00:50:22.400 --> 00:50:24.320


From from from a heart massive heart attack.00:50:24.400 --> 00:50:26.480


And my brother was in the most the best shape.00:50:26.559 --> 00:50:29.519


Like this guy, he looked like he could bounce a quarter off a six-pack, right?00:50:29.599 --> 00:50:30.880


That's how that he was in great shape.00:50:31.119 --> 00:50:32.559


He looked in great shape, right?00:50:34.000 --> 00:50:36.960


My my guy says to me, I'm surprised he died before you.00:50:37.039 --> 00:50:38.960


I was like, Whoa, that was like a revolution for me.00:50:39.039 --> 00:50:40.000


I'm like, what the hell?00:50:40.159 --> 00:50:41.679


So he used to travel with my family.00:50:41.760 --> 00:50:46.239


Like, I'd take him on trips with me when we go to the summer away for this, you know, in California.00:50:46.480 --> 00:50:48.960


He'd go with me and be working on me all the time.00:50:49.119 --> 00:50:52.239


And then I said to him, I said, Hey, you're working on me all this time.00:50:52.320 --> 00:50:54.320


I'm spending God knows how much money on this stuff.00:50:54.559 --> 00:50:55.599


What what gives?00:50:55.760 --> 00:50:59.039


And he said, and he and he looked at me in the eye and he says, Are you ready to get serious about your life?00:50:59.360 --> 00:51:02.239


And I'm thinking, man, I I was getting serious about my life.00:51:02.320 --> 00:51:03.840


I have you working on me nonstop.00:51:04.159 --> 00:51:07.039


And I said, Yeah, I I'm I I want to feel amazing.00:51:07.199 --> 00:51:08.800


And he says, Enjoy your last meal.00:51:09.039 --> 00:51:14.480


And that's the last time that and that that was what uh 13 years ago, right?00:51:14.880 --> 00:51:17.760


And I had I didn't eat meat for 12 years.00:51:17.920 --> 00:51:18.960


I became vegetarian.00:51:19.119 --> 00:51:25.199


I was raw for three years, and then I became vegetarian for another 12 years, and I started eating meat again, meat and fish.00:51:25.360 --> 00:51:28.960


But not because I wanted, because my wife wanted me to cook for it and she forced me.00:51:29.280 --> 00:51:31.280


I did the vegan thing for a couple years.00:51:31.440 --> 00:51:34.320


I I but I'm telling you, I I slimmed down, I feel great.00:51:34.480 --> 00:51:38.079


You what you do want to carb up a little bit because you don't feel like you're you're still hungry.00:51:38.239 --> 00:51:39.280


That's the only negative about it.00:51:39.679 --> 00:51:40.960


I missed meat and fish on chicken a lot.00:51:41.280 --> 00:51:44.400


But people that do the vegan, they don't understand they eat a lot of soy, right?00:51:44.559 --> 00:51:46.639


A lot of tofu, like these, all the all they're no.00:51:47.199 --> 00:51:49.599


I bet you your brother-in-law's not a fan of the vegan thing.00:51:49.840 --> 00:51:51.599


No, no, he's he's a big meat person.00:51:51.840 --> 00:51:53.280


You know, that's that's that's their deal.00:51:53.840 --> 00:51:56.000


They believe in the in the the caveman diet, right?00:51:56.159 --> 00:51:57.440


Berries and those kind of things.00:51:57.599 --> 00:51:58.400


I am that way too.00:51:58.559 --> 00:51:59.840


We're that's the way I eat now.00:51:59.920 --> 00:52:02.639


So the bison, I'm really clean eating that way.00:52:02.960 --> 00:52:05.280


But the shaman said, enjoy your last meal.00:52:05.360 --> 00:52:09.840


And so you're surprised that you didn't die before your brother, and so he's been working on you, and now and now you're healthy.00:52:11.039 --> 00:52:12.480


Like for good like beyond, beyond.00:52:12.800 --> 00:52:13.519


But how do they test that?00:52:13.599 --> 00:52:14.079


How does he test that?00:52:14.239 --> 00:52:15.280


Well, I go to my bro-in-law, right?00:52:15.760 --> 00:52:21.840


I do my blood tests, I do all this stuff, and and and and he tells me, okay, this you're looking good, and you know, I do my life insurance.00:52:21.920 --> 00:52:23.039


I do life insurance every couple years.00:52:23.199 --> 00:52:24.639


Oh, so they come in and they come and do it.00:52:24.800 --> 00:52:26.800


Well, you haven't had an MRI on your chest or any of that stuff.00:52:27.039 --> 00:52:29.440


Uh well, I did that one time with my which jacket really mad at me.00:52:29.519 --> 00:52:33.119


I did a cat scan because he got really upset with me for doing it.00:52:33.199 --> 00:52:35.119


But my calcium score was like 12.00:52:35.199 --> 00:52:35.280


Right.00:52:35.440 --> 00:52:35.840


You know what I'm saying?00:52:36.239 --> 00:52:36.559


That's not true.00:52:36.639 --> 00:52:41.280


So, no, so the whole point is before I it probably would have been like 800 or whatever the hell the score would go up to.00:52:41.679 --> 00:52:45.679


But uh, because I was I was definitely all jammed up like my brother.00:52:45.840 --> 00:52:49.840


And again, he he passed and gave me the sign of what of older brother, younger brother.00:52:50.000 --> 00:52:50.719


Younger brother.00:52:50.960 --> 00:52:51.920


Yeah, hard.00:52:52.000 --> 00:52:52.400


Yeah, yeah.00:52:52.480 --> 00:52:53.280


And he had two little kids.00:52:53.360 --> 00:52:56.960


So it was, you know, this time of year we get together with a family, so you know, celebrate his life.00:52:57.360 --> 00:52:58.800


That had to be really rough on your parents, too.00:52:59.039 --> 00:52:59.679


Oh, forget it.00:52:59.760 --> 00:53:07.039


It was like, you know, parents never get back to normal after after the death of a child before them.00:53:07.119 --> 00:53:08.239


It's that's not supposed to be.00:53:08.400 --> 00:53:10.159


I know too many people that this happened to.00:53:10.239 --> 00:53:12.400


Uh and and the the parent just never gets back.00:53:12.480 --> 00:53:16.000


That's why I'm like, I hate to say like a helicopter parent, they say, right.00:53:16.159 --> 00:53:17.519


But you know, my wife got the 360.00:53:17.599 --> 00:53:19.039


I'm looking at my son, he's driving now.00:53:19.119 --> 00:53:22.159


He had that Suron thing for a while that scared the bejesus out of us.00:53:22.239 --> 00:53:26.079


And, you know, I'm up at night to wait until he gets home, make sure he gets home safely.00:53:26.320 --> 00:53:27.199


You had the 360 app.00:53:27.280 --> 00:53:29.679


It's yeah, it's kind of wild how we lived without a 360 app.00:53:30.079 --> 00:53:30.400


Crazy, right?00:53:30.719 --> 00:53:31.599


Did you feel bad for the parents?00:53:31.840 --> 00:53:32.159


I laughed.00:53:32.320 --> 00:53:33.519


We were going to the Suns game yesterday.00:53:33.599 --> 00:53:38.559


I'm bringing my daughter and her two girlfriends because they were dancing in the halftime show yesterday at the Suns Game.00:53:39.039 --> 00:53:45.360


And uh, and I'm driving and we're late, so I'm I'm on the freeway, and I'm like, I'm like, you girls have 360 on your phone because they showed you how quick you're going.00:53:45.599 --> 00:53:48.320


I'm like, I wonder if the parents are looking at the 360 right now.00:53:48.559 --> 00:53:50.000


The 360 is something else, man.00:53:50.079 --> 00:53:54.880


Like, I feel bad with my parents because like they would just wait up and not know where you were or what you were doing.00:53:55.039 --> 00:53:57.920


I my dad, no joke, now I get it.00:53:58.079 --> 00:54:00.400


He's asleep in my bedroom and he's to lay across the bed.00:54:00.480 --> 00:54:02.159


So when I used to get home, I have to wake him up.00:54:02.400 --> 00:54:05.679


Like, move over or go get your that's what he used to do to make sure I got home.00:54:05.840 --> 00:54:10.639


I never thought, you know, and he says, you'll see what happens when you're an older, when you're a parent, when you're a and he's 100% right.00:54:10.719 --> 00:54:12.719


And you know, my I that's my big argument with my son.00:54:12.880 --> 00:54:13.920


But he's but he's been great.00:54:14.000 --> 00:54:15.599


He's very respectful of understanding.00:54:15.679 --> 00:54:18.559


Uh, you know, he'll push his envelope, he'll he's a negotiator already.00:54:18.639 --> 00:54:22.639


Be home 11, 12, 10, 15, or at 11:30.00:54:23.039 --> 00:54:23.599


On school nights?00:54:23.920 --> 00:54:24.480


Can he go out to school?00:54:24.719 --> 00:54:29.440


No, no, school school night is 10 o'clock latest, but he's really, you know, he he's not.00:54:29.519 --> 00:54:32.559


My daughter's a lot of times dancing, so like 9 15.00:54:32.639 --> 00:54:34.159


I mean, she's 13.00:54:35.039 --> 00:54:36.559


She's dancing, she's at a place doing stuff.00:54:36.800 --> 00:54:38.400


She's doing yeah, but she's busy.00:54:38.480 --> 00:54:39.679


Like that girl's so busy.00:54:39.760 --> 00:54:40.079


I don't know.00:54:40.159 --> 00:54:42.639


I she so motivated.00:54:42.719 --> 00:54:45.760


I said to her, I said, Brooklyn, why are you so motivated?00:54:45.840 --> 00:54:46.639


What makes you so motivated?00:54:46.719 --> 00:54:48.480


She goes, Dad, I never want to be homeless.00:54:49.360 --> 00:54:50.000


That got me.00:54:50.079 --> 00:54:52.800


I'm like, oh my god, my daughter's worried about being homeless.00:54:53.039 --> 00:54:53.840


You know what I'm saying?00:54:53.920 --> 00:54:56.960


I'll do everything in my life to make sure that she is not homeless.00:54:57.119 --> 00:54:59.039


But here's that's that's something that goes on with her.00:54:59.119 --> 00:55:02.400


Where that came from, why it came from her, or where it's inbred in her, no idea.00:55:02.559 --> 00:55:03.280


That's a good drive, though.00:55:03.920 --> 00:55:04.559


But what are drivers?00:55:04.719 --> 00:55:05.199


So she's out there.00:55:05.280 --> 00:55:08.880


So my son, now talk about drivers, he's now picking her up at 9.15.00:55:08.960 --> 00:55:09.360


Oh wow.00:55:09.519 --> 00:55:10.719


So so okay, go ahead.00:55:10.960 --> 00:55:11.920


Stay up, pick her up.00:55:12.079 --> 00:55:13.760


My wife and I want to be in bed by nine.00:55:14.000 --> 00:55:15.199


So he's getting an of course.00:55:15.280 --> 00:55:18.239


I'm waiting home to hear the chirp from the from the alarm when he comes into the house.00:55:18.480 --> 00:55:22.559


Wait, so your brother-in-law, I interviewed last week, he lives in a tent, right?00:55:22.639 --> 00:55:28.320


He says him and his wife, your sister-in-law, live in a tent with their two girls, and then their his two sons are in the next tent.00:55:28.480 --> 00:55:30.400


So do you guys ever go over and visit in this?00:55:30.800 --> 00:55:31.280


No, you know what?00:55:31.920 --> 00:55:35.199


We we visit him twice uh on their trips.00:55:35.440 --> 00:55:39.840


Uh, you know, his wife Heather has a really hard, really bad issue with mold.00:55:39.920 --> 00:55:44.159


It's it's really it's it's just you know they're going to Costa Rica and they're building that house.00:55:44.480 --> 00:55:53.199


Yeah, they're so and again, I I I I said to her the other day at my daughter's bot, Mitzvah, I said to her, if you figure it out, I'm coming.00:55:53.440 --> 00:55:55.039


Because I just don't know how you can figure it out.00:55:55.119 --> 00:55:56.480


You know, especially where they're going.00:55:56.639 --> 00:55:57.440


It rains a lot.00:55:57.599 --> 00:55:59.199


And so it mudslides all kind of rain.00:55:59.519 --> 00:56:01.760


How do you build something that just is not gonna have mold?00:56:01.920 --> 00:56:03.679


Mold's outside, it's all over the place.00:56:03.760 --> 00:56:05.119


So I I just don't know how they're gonna do it.00:56:05.199 --> 00:56:07.039


I I give you a cool kind of freaked me out.00:56:07.119 --> 00:56:08.559


He was like, mold's everywhere, molds in your house.00:56:08.960 --> 00:56:09.599


That's their big thing.00:56:09.679 --> 00:56:13.280


But you know, before it was the gut, that was the big thing that she used to preach about the gut.00:56:13.440 --> 00:56:16.159


She doesn't talk about the gut anymore, but it's true, the gut is a big piece of it.00:56:16.320 --> 00:56:16.880


That's a big thing.00:56:17.039 --> 00:56:20.000


But the mold is the second big thing, or it could be vice versa.00:56:20.079 --> 00:56:21.199


It could be mold and then gut.00:56:21.280 --> 00:56:21.599


I don't know.00:56:21.679 --> 00:56:23.760


Yeah, but all I know is these are the two things we work on.00:56:23.840 --> 00:56:33.360


So I spent ungodly amount of money having my house tested, uh, bringing in different companies coming and test my house to make sure that there's no mold, or if there is, okay, what do we-ever?00:56:33.599 --> 00:56:36.880


Uh we had, yeah, well, the mold tests we come in, there's always something coming in.00:56:36.960 --> 00:56:39.599


But what I was smart about this time is I went outside and had them test the outside.00:56:39.679 --> 00:56:44.800


I said, Hey, do me a favor, rub this thing on the outside, the Swiffer test, and then test it and see where comes in.00:56:44.960 --> 00:56:46.639


A lot of the stuff from outside was inside.00:56:46.719 --> 00:56:47.599


Well, how do you control that?00:56:47.679 --> 00:56:48.320


You really can't.00:56:48.400 --> 00:56:50.159


I have people cleaning my house 24-7.00:56:50.480 --> 00:56:51.199


You can't control it.00:56:51.360 --> 00:56:54.719


But one thing I did notice was, and it's really important if people listen to this podcast.00:56:55.119 --> 00:56:59.199


So inside the the ceiling is the intake manifold for the air conditioning.00:56:59.280 --> 00:57:00.880


So your out air conditioner sits outside.00:57:01.039 --> 00:57:03.119


Inside, the inside manifold brings it in, right?00:57:03.199 --> 00:57:05.280


The air in and shifts it through, right?00:57:05.840 --> 00:57:21.760


What I didn't know, I put all new AC in, I brought a all new AC is A season, and I closed off all my attic everywhere, and I did a whole, they took out all the insulation, they took out all the the the uh piping, whatever they call it, um what's it called for air conditioning?00:57:21.840 --> 00:57:23.760


Um losing the terrain of so thought on that.00:57:23.920 --> 00:57:24.880


Yeah, uh fiberglass stuff.00:57:24.960 --> 00:57:28.719


Yeah, just the just the insulation that you know, just the piping that they do that that brings the air.00:57:29.119 --> 00:57:35.519


What I found out the the vent, not the vents, but the the the vent shaft or things that that take that pump the air through.00:57:35.679 --> 00:57:41.199


So, anyway, the most important thing I learned was every six months you have to clean the inside of the intake.00:57:41.440 --> 00:57:43.119


So it's sort of like a radiator, like in your car.00:57:43.519 --> 00:57:44.880


They clean the ducts, isn't that what that is?00:57:45.039 --> 00:57:46.320


No, that's that's the word ducts.00:57:46.480 --> 00:57:48.079


Yeah, but no, not just clean the ducts.00:57:48.159 --> 00:57:50.480


The ducts you should do definitely every six months you have.00:57:52.239 --> 00:57:54.079


But not even the ducts, it's the intake.00:57:54.159 --> 00:57:57.199


So what happens is the air is pulling, it's taking the air in, right?00:57:57.679 --> 00:58:04.400


There's like there's like a radiator in there, and it gets coated with dust and everything else, and it causes black mold and molds.00:58:04.800 --> 00:58:08.480


So if you don't clean that, they come in with a chemical, they spray it, it gets rid of all the stuff off.00:58:08.800 --> 00:58:09.039


Who does that?00:58:09.119 --> 00:58:09.679


Who do you hire to do that?00:58:09.840 --> 00:58:10.639


The air cushion company.00:58:10.719 --> 00:58:10.880


Okay.00:58:11.039 --> 00:58:13.280


But but I in my my house, I've been there 12 years.00:58:13.360 --> 00:58:14.400


I'd never done that before.00:58:14.480 --> 00:58:15.760


I didn't know I was supposed to do that.00:58:15.920 --> 00:58:22.079


When I put when I spent all that money on new ACs and the new ductwork and all that stuff, now I clean it every six months.00:58:22.159 --> 00:58:24.639


They come in and they clean that out, which is important for everybody.00:58:26.559 --> 00:58:27.039


Yeah, I can't remember.00:58:27.280 --> 00:58:28.880


I think quality AC I used.00:58:29.039 --> 00:58:32.320


Uh, but uh, you know, uh it's super important.00:58:32.800 --> 00:58:33.119


No, you're right.00:58:33.280 --> 00:58:34.000


I'm gonna go check on that one.00:58:34.239 --> 00:58:44.079


But but do that because most people don't know, they don't check that, and then and they don't realize that all these and it has that doesn't be black mold, it could be there's penicillin, blah, blah, blah, blah, that comes that you're that you're breathing in.00:58:44.159 --> 00:58:59.679


And when I tested that, that was like 500,000 like particles of that one mold spore, not the black mold, uh, the the really hazardous one, but that, but that can affect anybody that has any kind of mold sensitivity.00:58:59.840 --> 00:59:00.480


Yeah, you're right.00:59:00.639 --> 00:59:02.239


So see, you're freaking me out too.00:59:02.400 --> 00:59:06.960


But but but we tested all that stuff, and I did everything I can to to be clean as I can, right?00:59:07.119 --> 00:59:07.199


Right.00:59:07.360 --> 00:59:08.639


But again, there's molds outside you.00:59:09.840 --> 00:59:10.079


Right.00:59:10.159 --> 00:59:12.800


So I'd be curious to see if Heather figured it out.00:59:12.880 --> 00:59:18.960


They're building the special house with glass and metal, cement, no inside plumbing, no outside plumbing and stuff.00:59:19.199 --> 00:59:19.840


Yeah, that's what you're saying.00:59:20.000 --> 00:59:26.400


And and I'm curious to see if that's gonna be her her, you know, if it's gonna happen in a tropical area like Costa Rica.00:59:26.480 --> 00:59:26.559


Right.00:59:26.719 --> 00:59:29.840


So I'm I'm I'm I'm really I'm I'm praying for him and I'm hoping for him.00:59:29.920 --> 00:59:31.760


And I told her, if you get it, I'm coming.00:59:31.920 --> 00:59:38.400


You're coming because uh, you know, it's it's I I don't want to do anything to hurt my children, hurt my you know, my the family, and you want everybody to be helpful.00:59:38.559 --> 00:59:40.960


You're doing everything right, it seems like you would think, yeah, right?00:59:41.360 --> 00:59:48.400


But you trust in doctors, you trust in people to tell you stuff, and unless you do the research yourself and really trust, like you told you, your gut, you can make the mistakes.00:59:48.639 --> 00:59:55.440


I was talking to your brother in law about stuff because, like me, I'm going through a thing right now where I tend to pee two or three times a night, and I you would mention that to me.00:59:55.519 --> 00:59:56.800


Yeah, and he says he doesn't.00:59:57.679 --> 00:59:58.079


He doesn't?00:59:58.239 --> 00:59:58.480


Yeah.00:59:58.800 --> 01:00:03.039


Listen, I just I drink probably three to four quarts of water a day.01:00:03.199 --> 01:00:03.280


Right.01:00:03.440 --> 01:00:03.599


Okay.01:00:03.760 --> 01:00:04.800


I'm going to the bathroom all the time.01:00:05.039 --> 01:00:05.360


Me too.01:00:05.519 --> 01:00:08.719


And at night, I'll go to the bathroom probably two or three times a night.01:00:08.960 --> 01:00:09.519


I'll go to the bathroom.01:00:10.000 --> 01:00:10.079


Yeah.01:00:10.320 --> 01:00:10.639


For me it is.01:00:10.960 --> 01:00:11.599


When do you stop drinking?01:00:11.760 --> 01:00:14.079


I stopped dr I start stopped drinking water at 5 30, 6 o'clock.01:00:14.159 --> 01:00:14.559


I I don't.01:00:14.639 --> 01:00:16.880


I'll drink till, you know, I go to bed at 9 o'clock.01:00:16.960 --> 01:00:17.760


I'll have I'll have water.01:00:18.159 --> 01:00:19.599


I go to bed at 8 and I wake up at 3.01:00:19.840 --> 01:00:21.119


Well, yeah, because you're doing the show.01:00:21.360 --> 01:00:21.440


Right.01:00:22.079 --> 01:00:23.679


But I'll still go to the bathroom, you know, depending.01:00:23.760 --> 01:00:25.519


Some nights I won't have to, other nights I'll go.01:00:25.760 --> 01:00:27.760


It depends how much I I'm okay.01:00:27.840 --> 01:00:29.920


So what you're telling me makes me feel a little bit more normal.01:00:30.079 --> 01:00:32.079


But Jack's like, I don't know, I never pee.01:00:32.559 --> 01:00:33.920


I ask him how much water he drinks.01:00:34.079 --> 01:00:36.159


He drinks, I guarantee he drinks more coffee than he does water.01:00:36.320 --> 01:00:37.039


Jack drinks a lot of coffee.01:00:38.239 --> 01:00:38.960


Yeah, he drinks a lot of coffee.01:00:39.039 --> 01:00:40.960


I'm not a big I don't drink that much coffee because I don't need it.01:00:41.920 --> 01:00:44.000


But he's got a lot going on in his life and he he needs it.01:00:44.079 --> 01:00:49.199


I don't I don't feel like I need the coffee, and I try not to drink coffee any kind of thing late, like after two o'clock.01:00:49.280 --> 01:00:50.719


I don't want to have any any coffee.01:00:50.960 --> 01:00:51.360


All right, Joe.01:00:51.440 --> 01:00:52.480


Thanks for coming to the podcast, man.01:00:52.639 --> 01:00:52.960


I'm done?01:00:53.039 --> 01:00:54.400


Yeah, well, we'll admit it like an hour and a half.01:00:54.559 --> 01:00:55.280


It's like a four-hour podcast.01:00:55.440 --> 01:00:56.079


Come on, are you serious?01:00:56.239 --> 01:00:56.960


But I'm taking all this home.01:00:57.280 --> 01:00:58.239


Time flies when I'm having fun.01:00:58.320 --> 01:00:59.679


Yeah, I brought those sauces for you.01:00:59.840 --> 01:01:01.760


You better let me know your honest opinion on the code.01:01:01.920 --> 01:01:02.079


I will.01:01:02.239 --> 01:01:04.079


So far, the vodka sauce is fantastic.01:01:04.159 --> 01:01:08.800


And by the way, we the I made the bolognese with grass-fed meat.01:01:09.119 --> 01:01:09.760


In the meat's in there?01:01:09.920 --> 01:01:10.480


In the meat's in there.01:01:10.639 --> 01:01:11.920


It's already in there, and that's amazing.01:01:12.159 --> 01:01:13.199


So yeah, I love it.01:01:13.280 --> 01:01:17.039


And great seeing you and uh spending time and see at more of Sun's games and out of the room.01:01:18.960 --> 01:01:21.599


I'm actually we're leaving for Costa Rica tomorrow.01:01:21.840 --> 01:01:22.239


Oh, you are?01:01:22.400 --> 01:01:24.079


That's why I picked today, because I leave tomorrow morning.01:01:24.239 --> 01:01:25.039


Our flights at 6 a.m.01:01:25.199 --> 01:01:27.360


So I gotta be at the airport like 4 30 to bring the bags.01:01:28.400 --> 01:01:29.119


And I'm back Tuesday.01:01:29.199 --> 01:01:32.239


I cut yeah, because it's you know, I it's again, my brother passed on a day.01:01:32.320 --> 01:01:36.880


I like to do something either celebrating him or to think about him, something to that extent.01:01:36.960 --> 01:01:38.000


So that's what we're gonna do.01:01:38.239 --> 01:01:39.440


I haven't been to Costa Rica yet.01:01:39.519 --> 01:01:40.480


I want to uh set that up.01:01:40.719 --> 01:01:43.519


I told you we we bought a great place down there if you ever want to be down there.01:01:43.760 --> 01:01:44.719


Oh yeah, I'd love to check it out.01:01:44.960 --> 01:01:45.760


It's like magical.01:01:45.920 --> 01:01:47.119


It's it's oh my god.01:01:47.280 --> 01:01:49.039


I sit on the patio and I watch the ocean and the rocks.01:01:49.280 --> 01:01:50.559


What's the best time of year to go?01:01:51.440 --> 01:01:52.400


Any time of year is great.01:01:52.480 --> 01:01:54.480


I mean Well, because I want to do we do a family trip.01:01:54.559 --> 01:01:57.119


We just started this last year because now my kids always had sports.01:01:57.199 --> 01:01:58.639


Now the sports is the summertime, we have free.01:01:59.119 --> 01:02:03.360


So we did Amsterdam and London over the summertime, and it's my turn to pick where we go.01:02:03.840 --> 01:02:04.719


I'm telling you, Costa Rica.01:02:04.960 --> 01:02:07.280


So we travel every year, we travel like far.01:02:07.360 --> 01:02:08.719


We do like Asian trip last year.01:02:08.800 --> 01:02:12.960


We did uh South Africa, we did Safari, we did, you know, we went to Maldives.01:02:13.039 --> 01:02:16.079


We I I the kid, my son's been to 12% of the country, of the world.01:02:16.159 --> 01:02:16.639


You believe that?01:02:16.719 --> 01:02:18.400


12%, and he just turned 16.01:02:18.719 --> 01:02:19.360


That's pretty impressive.01:02:19.920 --> 01:02:21.920


But we just bought the place in Costa Rica and we love it.01:02:22.000 --> 01:02:25.440


So we get we have a place in Flora Farms in Cabo, which we go to.01:02:25.519 --> 01:02:30.079


So we spend two weeks down there, then we'll come back, and then uh my wife wants to go to London.01:02:30.239 --> 01:02:32.079


My daughter's gonna go to Sweden or something like that.01:02:32.239 --> 01:02:36.719


I'll probably go visit my friend Matt over in Green Bay and go on the lake with him.01:02:36.800 --> 01:02:41.360


And and you know, he that's his only time he gets off is a couple weeks, so I like to spend some time with him.01:02:41.519 --> 01:02:44.559


And then I will go to Costa Rica and we'll spend like a month and a half down there.01:02:44.719 --> 01:02:44.960


Wow.01:02:45.039 --> 01:02:46.719


But that's good to Cabo, you gotta do.01:02:46.800 --> 01:02:48.400


There's a great stem cell clinic there.01:02:48.639 --> 01:02:49.280


I don't I don't know.01:02:49.360 --> 01:02:50.320


I haven't felt I needed.01:02:50.480 --> 01:02:52.800


I'd feel I feel like I feel great.01:02:52.880 --> 01:02:54.239


You know, no, all natural.01:02:54.400 --> 01:02:54.880


No, that's good.01:02:54.960 --> 01:02:55.199


That's good.01:02:55.760 --> 01:02:56.000


I am not.01:02:56.079 --> 01:02:57.920


I'll send you the article and we'll post your soon.01:02:58.079 --> 01:02:58.480


All right, brother.01:02:58.559 --> 01:02:58.719


Thank you.01:02:58.880 --> 01:02:59.360


Appreciate it, brother.01:03:00.239 --> 01:03:01.039


Thanks.01:03:05.760 --> 01:03:07.360


Okay, so welcome to our podcast.01:03:07.599 --> 01:03:14.000


This is a little bit different today because this podcast is a spin-off of our radio show.