Would You Hire for Culture Fit Over Credentials?

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Okay, so welcome to our podcast.

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This is a little bit different today because this podcast is a spin-off of our radio show.

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This podcast is so unofficial, Max.

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Okay.

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But um I listened to part of Joe Polish because I know Joe Polish well.

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Yeah.

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That guy fascinates me, man.

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That guy is fascinating.

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I'm not probably gonna tell you that I got raped by priests and had to lie about it for ever all years.

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So I'll tell you whatever I can, but I probably don't have that in my back.

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Did you know that about him already?

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Oh yeah.

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Oh, you did?

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I didn't know that.

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And then he starts talking all of a sudden he starts boom, he drops it.

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I was like, whoa.

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I saw, I heard you guys like like wait.

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I saw you're kind of reeling it in, then you're like, wait, where can we take this?

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Yeah.

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Then there's like other questions, like.

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Because I was kind of like, wait a minute, how do you overcome that and have intimate relationships?

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And how do you first of all how do you drop that on me?

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Because I didn't, I didn't know I was not prepared for that, you know.

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But he's so funny too, because you know, he was a coke addict and you know, and a sex addict.

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And like he'll crack jokes about like, you know, that would be that would be great for like a cocaine addict or something like that.

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I mean, he like pokes fun at it.

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Right.

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He's got a great sense.

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Sometimes that's how you have to deal with stuff is with humor when you deal with the tragic stuff.

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Wait, so him being raped by a priest is common knowledge in his circle of friends?

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Uh I kind of just yes, yeah, yeah.

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He he said he was sexually abused and like and in the Catholic, yeah.

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Wait, so how do you know him?

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Uh I've been I was in Genius Network the last, or I still am technically for the last two or three years.

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Oh, really?

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Yeah.

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That guy blows me away, man.

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How connected he is.

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He is honestly like one of the most connected people.

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I mean, it is last annual event as a surprise to the people that were going to the annual event.

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He had Tucker Carlson.

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Like, this is just a couple days after the election.

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Tucker Carlson, RFK, RFK, and Jordan Peterson.

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Yeah, as he told me.

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So he told me, I was like, what the hell?

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Yeah, as like a surprise.

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So he's got another one like in a couple weeks, and I think Tucker's gonna be at that one too.

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Yeah, yeah, yeah.

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I can't tell if he's invited me or not.

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He keep or he keeps telling me, texting me about it and stuff.

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I'm like, so are you asking me to be your guest, or do you want me to buy a ticket to go?

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I you know, I just don't he probably wants you to buy a ticket to go.

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I probably but uh he is funny about even that, about his business model, because he's like, Yeah, I like dedicated slow learners, you know, that have money.

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Yeah.

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That's you know, because then they just always want to learn.

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They keep coming back.

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Yeah.

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It's like it's 35 grand to be in their group, and then there's a hundred thousand dollar group.

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I know.

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That's crazy.

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It's so I went, you know, it's I went to the grand opening of that stem cell, the stem cell clinic when I'm doing Cabo, and there was a doctor in his back room.

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His name was Dr.

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Pompa.

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Have you heard of that guy?

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Uh-uh.

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So he's some chiropractor that does a lot of biohacking stuff.

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And I had seen him on Instagram before.

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And they put I walk into his room, they go, You want to be Dr.

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Pompa?

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I'm like, sure.

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I walk into his room, I go, Oh, hey, I've seen you on Instagram.

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He's like, Genius Network?

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Are you part of the genius network?

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And I was like, uh, yeah.

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I was just gonna roll with it and do it.

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He's like, Oh, so you know Joe Polish?

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And I was like, No, I go, I don't.

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And then he started talking to me some more, and I was like, What is this Genius Network?

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And then Joe started popping up on my Instagram, and then I got interviewed in a bunch of podcasts with people, and he was a guest on that podcast too.

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I'm like, Who is this guy?

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And the dude, like, him and I graduated high school at the same time, rival high schools.

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Like, I just his whole story is fascinating to me.

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Well, here we're here to talk about you, Max Martin.

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Um okay, wait, because you were say uh you were gonna say what you were in Vegas, and I said, uh I was gonna ask you something, I gotta I didn't want to ruin it.

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This isn't the official start of the podcast, but it is, but it isn't because you were talking about Vegas.

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Oh, I know what to tell you.

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Uh-huh.

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Um you stayed at the plazo.

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Yeah.

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Ian, our friend Ian.

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Yeah.

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I just saw him last week too.

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Oh, you did?

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He invited me.

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He goes, he goes, uh I'm going to this it's called I'm gonna make it up, A24.

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Do you know what it is?

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It's a medical convention.

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Yeah, he goes, I'm going to this convention.

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It's December 10th, 11th, and 12th.

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He goes, You have to be a doctor to get in.

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And he goes, Isn't that Ian right there?

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Yeah, you have to be a doctor to get in.

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But he's there.

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But I'm going.

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He's not a doctor.

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And he goes, I'm going to get you in.

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And he sends me this link and he goes, Here, fill this out.

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Tell them you're a doctor.

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And he goes, and then you can see I'll get you the passage we'll stay.

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And I go, what is it?

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He said, There's like thousands and thousands of these biohacking booths at this doctor's convention where you do the red light, like whatever's going to come out five years from now.

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So I'm trying to, I actually want to go.

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But I also think, isn't it illegal to pretend you're a doctor?

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I mean, maybe not in that context.

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Yeah, yeah, that's true.

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That's true.

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I'd rather ask for forgiveness and think for that's him.

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Ian, well, it won't move on, but uh I went to Ian's club that he's a a member at down in um uh Mexico.

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I can't remember what it is.

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Okay, yeah, where he's got in Cabo, where he's got the place.

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Yeah, yeah, yeah.

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Anyway, it's a four seasons golf golf course, and there was like, I don't know, 20 of us that played golf, and at the end of the golf course, he had them keep in mind it's a four seasons.

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He had tubs with ice and water in them, and we just stripped out like on the golf course, everybody just started taking their clothes off and jumped into these things in their boxers.

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Nobody cared.

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They just brought us tequila and it was perfectly fine.

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So I'm like, this guy can orchestrate some pretty funny.

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He says to me a couple months ago, hey buddy, um, I'm doing this thing at Savannah.

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Sirvana, Savannah, that place away from Cape Greek.

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He goes, You think you can come pop by for a minute?

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Uh I want to show it to you.

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I go, what do you mean, pop by?

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Because just pop by.

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I go, okay.

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So Blake and I go, and next thing you know, we're involved in a three-day seminar, and I'm I'm hosting it.

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I'm I'm I'm doing a bunch of stuff.

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I'm interviewing people, I'm being interviewed.

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It was great, but that's Ian.

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That's so easy.

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But anyway, Max Hansen.

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All right, dude.

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Uh this podcast I do, it's just it's everything, right?

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I talk about everything with everybody.

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Uh it started off being about health and nutrition, which by the way, I mean, you are an incredible example of health.

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Uh, and then it started turning into I started talking to like my successful friends, and I wanted to know about their businesses and where they started.

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And then I know I was on your podcast not that long ago, and uh uh and then I don't we were talking a couple weeks ago, and I was like, man, you can you gotta come on my podcast.

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Yeah, because I I remember when we were chatting one time about your career, and I was trying to figure out because I'm gonna ask you a bunch of dumb questions, okay?

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That's cool.

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Because I don't understand exactly.

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But what is Y Scouts?

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That's your that's your business.

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Yeah, you're the founder, CEO.

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You um is it is it a for lack of a better phrase, uh a headhunter?

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Yeah, yeah, yeah.

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For uh that's probably not how we refer to our scouts.

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I know I didn't want to say that.

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I knew that would be politically incorrect.

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No, it's it's okay.

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It's like people call me a DJ.

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It's like I'm like, I'm not really a DJ.

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Yeah, maybe a morning host of a big radio station.

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Right.

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Uh yeah, we're Y Scouts is a uh retain search firm.

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So we do uh higher level C level roles on a retained basis.

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So the difference is the other companies that I started in 2002.

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I started my first company.

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It was a contingent firm.

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So we did a lot of contract, contract to hire and direct placement.

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But the difference between contingent and retain is contingent, you get paid once you find the person they want to hire them.

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Retained is they hire you because you understand a process and they basically hire you in prepay to help have you go to market with them to go find them uh leaders.

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And it's all C-level stuff, some VP level stuff.

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But how how do you get involved?

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How do that how does that happen?

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How do you start?

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Are you in college?

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Where'd you go to college?

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Yeah, so I uh I went to NAU, which is kind of like Princeton of the West, if you don't know NAU.

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Okay.

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I was just thinking about this today.

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Uh, because I'm preparing for my YPO speech when you graduate.

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So I'm trying to think of like clever things to explain my background.

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But uh so I went to NAU, and the one thing about NAU that I notice when I'm there is there's certain people that stay and get stuck there.

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And like I recognize that like I didn't want that to be me.

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You don't want to be stuck in FlexX, because next thing you know, there's three, four years have gone by and you're like basically still getting out of college.

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Right.

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So I decided like the day I graduated, I drove to San Diego.

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This leads to why how I got out of business.

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So I go to San Diego, I live with my brother in Pacific Beach, and I like learned how to surf, and I thought I was gonna be like, you know, kind of a surfer guy and get a job in San Diego.

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But uh I actually interviewed places I never got a job.

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I interviewed at Enterprise Rent A Car and didn't get hired.

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Just as a person behind the counter?

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Totally, yeah.

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And I didn't get the job.

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So uh so anyway, I stayed about a month, and then my buddy was working at AeroTech, which is a very very well-respected recruiting company.

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It's based in Baltimore, big company, it's one of the biggest companies.

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Actually, Steve Bushotti, the founder of AeroTech, owns the Baltimore Ravens.

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Oh, wow.

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So this guy's a like nobody talks about this guy.

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And this guy, you think about it, he grew, you know, a multi-billion dollar company, bought the Ravens for probably 500 million.

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They're now worth like two or three billion, I'm guessing.

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Did you ever interact with him?

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Uh, we went to that company was so good, they flew everybody to headquarters and they spoke to you.

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So we got trained in Baltimore.

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So um, but I got a job.

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My buddy worked for Aerotech here in Phoenix, and he called me and said, Hey, we're interviewing.

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And I drove back from San Diego and got a job in the recruiting business.

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So you're like 21, 22, 23.

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Yeah, 21, 22.

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And uh back then it was definitely a little different.

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Like a lot of the things that I do now um go kind of counter or there they are things that I wanted to do different than what AeroTech was.

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But Aerotech was an incredible place to start, like very well run, taught me the business, in and outs.

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I learned more there.

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That was the best foundation I could probably have um in recruiting, um, just just learning because it's a very well-run company.

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But I I worked downtown in the Xerox building, actually, which is like right across from Durance or whatever, if it's still Durance, I can't remember.

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Yeah, it's still Durance.

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I was there yesterday.

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Oh, is it?

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I mean, I would no, I was at I drove, I parked there, but it's still there.

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I think they're reopening it.

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I think it's the state 44.

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Um, so I worked in that building.

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Uh, that's where I started my career, and I worked there for two years.

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And I literally, we had to wear a tie every day, and we could only wear a blue shirt or a white shirt.

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So, like how I dress now and how I have people dress my company is kind of directly reflective.

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I mean, it worked for them, but I remember thinking, like, if I ever get to do this on my own, I am not making people like dress up every day, especially in Arizona where it's 110.

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Yeah, right.

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Wearing suits and ties.

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So uh, so I got my start at AeroTech and was there for two years.

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So it was a commission, how do you get uh yeah?

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So I was a recruit, just like an entry-level recruiter to start.

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I think I got promoted one time, and that's what kind of kept me in the industry is I made a direct placement because you can do contract to hire, which is you put somebody on contract and then eventually they can go direct or direct placement.

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And I remember I had a direct placement relatively early in my recruiting career, and I can't remember the commission that I got.

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It was a you know a good chunk of money.

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It was like at eight grand or something.

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This is so way more than you would have been doing at enterprise.

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Yeah, yeah, yeah.

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And it made me realize like that was the moment where I started to think about it.

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I'm like, you know what?

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I could make as much in recruiting as I could being a doctor or lawyer, but I don't have to go back to school.

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So that was kind of one of the things I remember thinking back to as like, this is pretty lucrative.

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And then um, like every person does, I I knew I was in a line to be promoted and I didn't really want to wait to be promoted.

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So I quit that job and went to work for a small local company in Tempe for like$10,000 more base.

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And uh it was a it was not the best step of my career.

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Like I went, they they like barely even had computers at this place.

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And AeroTech was so advanced that I felt like I jumped off an aircraft carry and I was like floating in a dinghy.

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But now I was I had to go sell.

00:11:51.200 --> 00:11:56.080
So now I was I my job was to go get job orders and bring them in and get recs.

00:11:56.240 --> 00:11:59.679
And so I did that pretty successfully for those years for that small company.

00:11:59.840 --> 00:12:11.360
The interesting part was I don't I won't call this company out, but the the owners were so dysfunctional with each other, and like the culture was interesting, like it was just super interesting.

00:12:11.600 --> 00:12:16.639
So I kind of knew a lot from AeroTech, and I would always tell them, like, hey, make put me in charge.

00:12:16.720 --> 00:12:17.759
You know, I mean I want to run.

00:12:17.840 --> 00:12:20.879
Can I manage the office and make the right changes and grow the business?

00:12:21.039 --> 00:12:24.799
Well, right when I was about a year and a half in, they were like, All right, we're gonna put you in charge.

00:12:24.879 --> 00:12:26.159
And then 9-11 happened.

00:12:26.320 --> 00:12:36.080
And we did a lot of manufacturing and aerospace stuff, and like if you remember what happened in 9-11, they grounded every airplane, they shut every, like they just stopped everything.

00:12:36.399 --> 00:12:40.159
And uh, so and then they were kind of like, Why aren't you growing the business?

00:12:40.320 --> 00:12:45.200
I'm like, dude, it's like you know, it's like the pandemic, and like you take it over and be like, why aren't you growing?

00:12:45.759 --> 00:12:49.120
So eventually I I it was weird.

00:12:49.200 --> 00:13:03.519
I just started thinking about it, and I, because that was so bad, in my opinion, the culture and how it was run, I was like, you know what, I don't know that much, but if I want to build it the way I want to build it, then I think I have to just go build my own company.

00:13:03.759 --> 00:13:06.879
So I went, I met with like this guy that I competed against.

00:13:06.960 --> 00:13:10.320
He was like a couple buildings down, and I he eventually became my business partner.

00:13:10.480 --> 00:13:13.519
So I started talking to him about hey, I want to start my own company.

00:13:13.600 --> 00:13:21.759
And he worked for a smaller company and he only had like, you know, two or three employees in that office because it was a satellite office from a Minneapolis uh office.

00:13:22.159 --> 00:13:30.080
And I started meeting with him, like, why don't we start meeting like, you know, like I don't know, a couple times a month, have lunch, and start talking about starting our own business.

00:13:30.320 --> 00:13:32.879
So we did that, and then eventually he called me one day.

00:13:33.039 --> 00:13:37.120
He's like, hey, I have a customer that pretty much asked me the same thing you did.

00:13:37.200 --> 00:13:38.639
He's like, How many people work in your office?

00:13:38.720 --> 00:13:39.519
He's like, two or three.

00:13:39.600 --> 00:13:42.639
And the guy was like, Why don't you just start your own company?

00:13:42.879 --> 00:13:48.000
And so this customer was doing really well in the ACH business, which ended up being our business partner.

00:13:48.080 --> 00:13:54.080
But I met with him in like two hours, we all we decided to start a company, and so that was my first the three of you started what company?

00:13:54.320 --> 00:13:55.120
Yeah, there was a fourth.

00:13:55.200 --> 00:13:56.480
It was called Job Brokers.

00:13:56.720 --> 00:13:57.039
Okay.

00:13:57.279 --> 00:13:58.799
Um, so I started that.

00:13:58.879 --> 00:14:03.120
I remember I I started in their office first, so they had office space for us, and we started that.

00:14:03.200 --> 00:14:05.759
And but you leave the Tempe company.

00:14:05.840 --> 00:14:06.159
Yeah.

00:14:06.320 --> 00:14:07.840
So what's your concern for income?

00:14:07.919 --> 00:14:09.279
Or are you a single guy at the time?

00:14:09.360 --> 00:14:12.320
You don't really have to worry about wife and kids at rent or yeah, I was single.

00:14:12.399 --> 00:14:13.600
Yeah, that's a good question.

00:14:13.679 --> 00:14:22.879
Um, because even my parents, when I told them I was starting a company, they were like kind of because my parents aren't entrepreneurs, they were like, Do you have how much money do you have in the bank?

00:14:22.960 --> 00:14:24.720
They were more concerned like I was making a bad move.

00:14:25.039 --> 00:14:30.080
Yeah, because you gotta go if you're making good money, like you said you took that big foundation, that big bonus.

00:14:30.559 --> 00:14:32.240
How do you like how do you live?

00:14:32.320 --> 00:14:35.519
Or you are you just like like for me, I remember you didn't even think about that.

00:14:35.600 --> 00:14:36.240
You're just going.

00:14:36.480 --> 00:14:37.440
I kind of didn't.

00:14:37.600 --> 00:14:42.320
It was weird after I had that conversation with this, you know, the with the new partner, the investor.

00:14:42.720 --> 00:14:46.720
I like, I remember I left, I had a girlfriend at the time, I went home and I was like, hey, I'm starting a new company.

00:14:46.799 --> 00:14:52.480
And usually you say that, but you're like, I maybe about like I was after that two-hour conversation, the guy's like, let's do it.

00:14:52.639 --> 00:14:53.919
He's like, How much money do you need?

00:14:54.000 --> 00:14:55.279
And I like I didn't really know.

00:14:55.360 --> 00:14:56.879
I'm like,$200,000.

00:14:57.519 --> 00:14:59.200
And uh so we started.

00:14:59.600 --> 00:15:00.080
He said, okay.

00:15:00.240 --> 00:15:08.720
He said okay, oh yeah, he had he had so much, he had a ton of money just in in from the processing credit card processing uh processing company he was in.

00:15:09.039 --> 00:15:14.960
So I started the company by myself basically with a phone book, and that's it.

00:15:15.120 --> 00:15:16.399
I hadn't even named the company yet.

00:15:16.480 --> 00:15:21.519
So I'm sitting in this this uh cube in the back of their office, which is a credit card processor.

00:15:21.600 --> 00:15:22.879
This is an Awatuki.

00:15:23.440 --> 00:15:26.080
And uh so we named the company.

00:15:26.240 --> 00:15:32.480
Um, it interesting enough, from the very beginning, I named the company, I was gonna call it Employment Brokers.

00:15:32.559 --> 00:15:37.440
And if you know, if you've ever started a company, you just go to the Arizona Corporate Commission and you start a company, right?

00:15:37.519 --> 00:15:43.200
You just you you reserve the name, then you register the name, and then you start the LLC or incorporate it however you want.

00:15:43.279 --> 00:15:44.879
It was an S-corp actually.

00:15:45.200 --> 00:15:49.759
So I'm thinking in my head, they're like, they're like, you can do this one of three ways.

00:15:49.919 --> 00:15:52.960
You could come down here right now and reserve the name.

00:15:53.200 --> 00:15:58.000
You could mail it, you know, over like and take two days, and then when it gets here, we'll reserve it.

00:15:58.159 --> 00:16:01.120
And then there was like one a third other option that was gonna take longer.

00:16:01.279 --> 00:16:06.159
In my head, I'm like, nobody's chosen the name employment brokers, and all this time I'm like, I'll just mail it.

00:16:06.320 --> 00:16:11.519
Well, sure enough, this guy came walking in, Jeff, the employment broker, that day started that company.

00:16:11.679 --> 00:16:13.679
So I did all this branding and built the company.

00:16:13.840 --> 00:16:17.759
So the first thing I had to tell these partners was like, sorry, we have to change the name.

00:16:17.919 --> 00:16:19.759
And they were just like, You're such an idiot.

00:16:19.840 --> 00:16:21.919
I mean, that was like my start into entrepreneurship.

00:16:22.080 --> 00:16:28.399
So, anyway, it became job brokers instead of employment brokers because this guy, Jeff, the employment broker, went and reserved that name.

00:16:28.559 --> 00:16:36.240
Um, but that was the beginning, and that job brokers uh with my old business partner, Ryan News, we were business partners for 13 years.

00:16:36.480 --> 00:16:39.679
We uh we did it was fun, like it was a good ride.

00:16:39.840 --> 00:16:44.000
After we got through 9-11, the that six months through a year after that was a little bit slow.

00:16:44.159 --> 00:16:47.600
And then we hired a ton we hired over 50,000 people.

00:16:47.759 --> 00:16:53.200
So we went on to like hire like across the country, uh almost all in Arizona, actually.

00:16:53.440 --> 00:16:56.480
Wow, yeah, and and um so it was a good ride.

00:16:56.559 --> 00:17:01.120
We grew pretty much 100% every year for like eight to 10 years, so we're doing like 40, 50 million.

00:17:01.200 --> 00:17:05.440
And then, you know, I started to get a little bit um there was a lot of reasons.

00:17:05.519 --> 00:17:07.200
I just kind of wanted a different business model.

00:17:07.759 --> 00:17:16.720
Uh leadership search or retain search, what I do now, is kind of like in some ways is kind of a step up, you know, instead of hiring kind of like mid-level.

00:17:16.799 --> 00:17:17.839
Not that there's anything wrong with that.

00:17:17.920 --> 00:17:18.480
Right, right, right.

00:17:18.720 --> 00:17:25.279
But for me to advance my career, I kind of wanted to play at a different level and hire leaders, which could impact more people.

00:17:25.359 --> 00:17:28.400
And it's just, you know, it's did you sell job brokers?

00:17:28.640 --> 00:17:29.519
I sold them, yeah.

00:17:29.680 --> 00:17:31.200
My business partner bought my half.

00:17:31.839 --> 00:17:33.759
Bought your half, and are they still around?

00:17:33.920 --> 00:17:34.400
Uh, they are.

00:17:34.720 --> 00:17:39.440
Yeah, it's rebranded as is uh a different company now, but they're same guys are running it, yeah.

00:17:39.599 --> 00:17:40.400
Same guys could do.

00:17:40.720 --> 00:17:43.599
You said I want out, they give you enough money if you're pulling in.

00:17:44.000 --> 00:17:45.440
I mean, they they took care of you.

00:17:45.519 --> 00:17:47.039
You yeah, he uh moved.

00:17:47.440 --> 00:17:56.000
It was interesting because we we kind of, I mean, maybe both and talk for you know both him and I.

00:17:56.240 --> 00:17:57.599
We had so much success.

00:17:57.759 --> 00:18:08.960
And I think what you forget when you're an entrepreneur, this is kind of one of my pet peeves about most people that are successful entrepreneurs, is they they forget that luck always has a place in the equation.

00:18:09.279 --> 00:18:14.720
But when you're successful and you've driven numbers like that for a long time, you think it's because of only you.

00:18:15.119 --> 00:18:17.759
And so I think we both had a little bit of that, like you know what I mean.

00:18:17.839 --> 00:18:23.359
So yeah, a little ego, like you know, he's like, I I don't need this guy, even though you know I developed a lot of the business.

00:18:23.519 --> 00:18:33.359
He it was a perfect match because he was more of an operational detail guy and I was a biz dev guy, and he was good at recruiting and I was better at sales, so it was kind of like a natural, good one-two punch.

00:18:33.599 --> 00:18:47.119
But once we kind of grew and you know, all that, I think we both kind of got a little bit like we thought we could do everything ourselves, and you know that but for me, the reason why I got out of that business is it it got a little too transactional for me.

00:18:47.359 --> 00:18:56.000
Again, I don't want to bang on people like there's a there is a place for contingent search and contract hire contract to hire and like either even interim stuff.

00:18:56.480 --> 00:19:04.880
But as I was in my career working for job brokers, um I started to there were three things.

00:19:05.039 --> 00:19:14.240
Was I I I was really good at business development, but I when I realized what like the best prey was, like we were preying on the ineptness of people's ability to hire.

00:19:14.480 --> 00:19:26.000
So we would go into a company, you know, like I don't know if I don't mean to talk bad about companies by any means, but like University of Phoenix, for example, we would come in and they hired us to help them build a kind of call center.

00:19:26.079 --> 00:19:32.480
They changed their process, and and these are people that were like pre-qualifying students before they got in process.

00:19:32.799 --> 00:19:46.160
And there was a ton of turnover, but that was like actually part of the equation of success for us was go find a company that has enough turnover because on a contract-to-hire basis, you just keep filling the seats, and some stay and some don't, and they don't really care.

00:19:46.319 --> 00:19:53.920
But for me, as I started to get older, and at Maxwell was like, you know, six, seven years old, I was kind of like, is this can I really feed my family?

00:19:54.160 --> 00:19:59.680
Like relying on the fact that there's gonna be somebody just inept enough in something that I do.

00:19:59.839 --> 00:20:06.960
So I kind of felt it like a little predatory, and as I got older, I'm like, I don't know if that's how I want to, I don't know if that's how I can feed my family.

00:20:07.119 --> 00:20:23.519
And then the other things were um it was back then there wasn't as much ACH, and like some of these big companies would kind of muscle me, and I'd have to go like drive there to get a check, like a you know, million-dollar check, because I I'd have to pay the people, and then we had a line of credit when that ran out.

00:20:23.759 --> 00:20:29.440
So I didn't really, it wasn't that fun chasing money and having you know big companies pretty much like we'll pay you when you want a little bit.

00:20:29.519 --> 00:20:35.119
Uh but when you cashed out, when you sold out your part of the business, was that a moment where you're like, okay, I'm good for a while?

00:20:35.200 --> 00:20:36.960
Or were you like, I gotta start the next thing?

00:20:37.200 --> 00:20:45.759
No, I actually uh it worked out good because it wasn't as easy to like get out of the company as I probably wanted to.

00:20:46.160 --> 00:20:53.279
So the process was we were running job brokers, we're doing very well, making a lot of money, and then I started Y Scouts.

00:20:53.440 --> 00:21:01.519
And that's actually a super important piece to like the whole conversation because we started Y Scouts as the first ever purpose-based leadership search firm.

00:21:01.680 --> 00:21:06.640
Meaning our goal and still today is aligning people on soft skills and hard skills.

00:21:06.720 --> 00:21:12.799
And back in 2012, when we started the concept, I know now everybody, you know, purpose and culture are table stakes.

00:21:12.960 --> 00:21:14.640
Well, back then it wasn't really like that.

00:21:14.880 --> 00:21:25.759
People were still figuring out that um, you know, that that people are still uh turning people over because they weren't aligned to the soft skills of the role.

00:21:25.920 --> 00:21:40.079
So we were the first kind of company that we know, the first purpose-based leadership search for on the planet that has a process to align people on purpose values or just culture, just soft skills, leadership skills, and the hard skills of you know what the job needs.

00:21:40.319 --> 00:21:48.799
So it was, I mean, I think we started the category of one, um, but I think it was more of uh movement in general.

00:21:48.960 --> 00:21:55.839
Like I think most people and you know, our younger kids like they want to work for a company that like is actually doing something like purposeful or has some sort of mission.

00:21:56.079 --> 00:21:56.720
Yeah, that's big right now.

00:21:56.880 --> 00:22:00.400
Or like at least they develop their people or care about the right things.

00:22:00.880 --> 00:22:06.960
Um, so we started that in 2012, but we I didn't sell the companies, back to your question, until 2015.

00:22:07.279 --> 00:22:08.240
But you already had Y Scouts.

00:22:08.559 --> 00:22:09.519
But I had Y Scouts, yeah.

00:22:09.599 --> 00:22:12.000
I conceptually was like, hey, I want to do something different.

00:22:12.160 --> 00:22:14.799
My partner was awesome, he's like supportive of everything.

00:22:15.039 --> 00:22:19.920
Um, but uh so then it took a while to sell the companies, but I already had started this.

00:22:20.160 --> 00:22:27.359
But the interesting part was um I didn't I gotta start it in a way where like I didn't have to make money from that company.

00:22:27.440 --> 00:22:28.000
You know what I mean?

00:22:28.079 --> 00:22:30.240
I could test stuff out, and because that that's what we did.

00:22:30.319 --> 00:22:38.480
I mean, a lot of the stuff that we do now, there's no way I would have had the discipline if I needed to make money off that right away, I would have stuck with it way back then.

00:22:38.559 --> 00:22:45.279
So it was kind of almost a gift that I had to run the other companies as well and started started Y Scouts.

00:22:45.680 --> 00:22:53.839
So in the transaction, it came like why Y Scouts is more of kind of like um like a passion of mine to like start it more so than my partner.

00:22:54.000 --> 00:22:59.200
So in the transaction, Y Scouts wasn't making money, so he was like, why don't you just take that company and so now Y Scouts is making money.

00:22:59.359 --> 00:23:00.880
Now My Scouts is making money, yeah.

00:23:01.200 --> 00:23:05.359
So I gotta keep it because he didn't want to figure out how to run it because it wasn't really his thing.

00:23:05.519 --> 00:23:08.640
So I basically took it in the transaction and then sold it.

00:23:08.720 --> 00:23:13.519
So I had something to do right away back to like one of your points you made before, which I think is interesting.

00:23:13.680 --> 00:23:17.920
Um, because I have a lot of friends in in my YPO group.

00:23:18.079 --> 00:23:22.319
Um, when we started in a forum, it's like usually like eight to 12 people, right?

00:23:22.559 --> 00:23:26.000
There was five of us right out of the gate that sold our that sold companies.

00:23:26.160 --> 00:23:29.920
And to your point, what I think is fascinating, I almost want to write a book about this.

00:23:30.160 --> 00:23:50.240
Every person that sells their company, or the people that I've met that sell their company, probably 75% of them go through like the most um like depressive like point because they're so important and instrumental in growing a business, and then all of a sudden they sell it and their bank account's full of money, but like then they don't they they don't know what they want to do and they're like they're lost.

00:23:50.400 --> 00:23:50.640
Right.

00:23:50.799 --> 00:23:52.960
I think this is just such an interesting like thing.

00:23:53.039 --> 00:23:59.680
I mean, you think if you had you know$50 million in your bank account one day and the next, like you could just look at your bank account, but it doesn't really work like that.

00:24:00.079 --> 00:24:02.240
Because you you you need to do something, right?

00:24:02.400 --> 00:24:02.880
Yeah, yeah.

00:24:03.200 --> 00:24:04.960
So if you wrote the book, what was your book?

00:24:05.039 --> 00:24:05.920
What would your book be about?

00:24:06.079 --> 00:24:11.839
After you sell, how you survive, or what's next, or how to how to conquer the depression of selling your$50 million government?

00:24:12.079 --> 00:24:18.160
Yeah, I I think it would be more of like studying the patterns because I I I see it's like a it's like a bad movie I see over and over.

00:24:18.319 --> 00:24:21.359
I see friends that are chasing after this big transaction.

00:24:21.519 --> 00:24:27.039
They get there, uh they sell their company, and then they're like go through a state of like misery.

00:24:27.119 --> 00:24:28.559
There's gotta be for how long?

00:24:28.640 --> 00:24:32.960
Because uh a couple of my friends that have sold their companies, they're immediately starting another one.

00:24:33.119 --> 00:24:33.440
Oh yeah.

00:24:33.599 --> 00:24:34.799
That's is that the other part?

00:24:35.119 --> 00:24:37.839
That's probably you either fall in depression or you just go to the next one.

00:24:38.000 --> 00:24:47.119
Yeah, I think the people that don't have something right away are the ones that typically so I naturally did because I continued running a business, which hindsight 2020 was kind of a blessing.

00:24:47.200 --> 00:24:53.119
Yeah, but I did create uh a um I did create a little bit of a runway for sure.

00:24:53.359 --> 00:24:55.599
Uh I traveled a bit and did some stuff.

00:24:55.759 --> 00:25:00.720
It was like kind of right when Brian and I got married.

00:25:00.960 --> 00:25:04.880
So for the first year or two, I didn't I had somebody else running that company for a while.

00:25:04.960 --> 00:25:07.519
So I just kind of like took a break and traveled and did your thing.

00:25:07.920 --> 00:25:09.680
But where where did you come up with the name Y Scouts?

00:25:10.559 --> 00:25:11.920
Um it's a good question.

00:25:12.160 --> 00:25:18.160
Uh the Y Scouts So there's a there's this X theory and Y theory.

00:25:18.640 --> 00:25:25.920
If you look it up, it was, you know, it was uh I can't remember the guy that that used those terms, but it was like uh an academic.

00:25:26.240 --> 00:25:29.440
And X theory is that like people only work for money.

00:25:29.599 --> 00:25:40.480
Like they're only like driven by money, and Y theory is that people want more than money and they'll give you a discretionary effort if they, you know, if it's something, if you give them something more, like a purpose and values.

00:25:40.640 --> 00:25:42.880
And then why is like a fork in the road.

00:25:43.039 --> 00:25:50.960
And like when we were thinking about this, is again, this is back then this was a lot more revolutionary to like focus on soft skills and like with their own.

00:25:51.039 --> 00:25:53.440
So you're way ahead of the way ahead of what people are doing now.

00:25:53.680 --> 00:26:05.839
Yeah, so the the why was like, hey, you're either gonna be the person that just is always gonna take jobs for money, or you're gonna go the you know, the kind of the less traveled route and go find something more meaningful.

00:26:06.079 --> 00:26:17.680
Um, and then the word scouts, the way we got that was we took our what we thought at the time were our 10 biggest competitors, and we put like a word cloud of like you know what words they use most often on their website.

00:26:17.759 --> 00:26:20.799
Not one of them used the word scouts, and I'm a big sports guy.

00:26:20.880 --> 00:26:28.640
I mean, you you with all your boys and uh so the word scout to me, like if you're if you're really good at what you do, scouting for the best.

00:26:28.880 --> 00:26:32.480
Yeah, you're completely you're seeing leaders before everybody else's, right?

00:26:32.720 --> 00:26:35.119
So that was giving me some goosebumps there.

00:26:35.279 --> 00:26:44.160
Yeah, that's so that's how we came up with so the one of the funniest parts of this was I remember when we figured out what purpose-based recruiting was.

00:26:44.319 --> 00:26:45.920
Like we we were like, what is this called?

00:26:46.079 --> 00:26:47.519
And we we we like created the category.

00:26:47.599 --> 00:26:49.759
We're like, we're this is purpose-based recruiting.

00:26:50.319 --> 00:26:53.119
So we put it in uh Google.

00:26:53.200 --> 00:26:54.559
I was remembering I was on a conference room.

00:26:54.640 --> 00:26:57.200
This was this guy, Brian Moore, great good friend of mine.

00:26:57.599 --> 00:27:05.759
Um, and we put it in the we put it in Google, and the first thing, the only thing that comes up is the Boy Scouts.

00:27:06.079 --> 00:27:06.480
Oh wow.

00:27:06.880 --> 00:27:10.559
Like, so there was nothing out there on you know, purpose-based anything.

00:27:10.640 --> 00:27:12.960
So anyway, we kind of set out on that road.

00:27:13.039 --> 00:27:21.279
And uh creating a category one people think is like the like the end-all, like where you've got it.

00:27:21.359 --> 00:27:27.759
Well, you also what I learned is when you create a category one, you're creating a new sandbox that nobody has any idea of what it is.

00:27:28.319 --> 00:27:30.960
I go sell it to people and they'd be like, oh, that's fascinating.

00:27:31.119 --> 00:27:34.640
And then they would like, it's too much of a risk to do something that different.

00:27:34.799 --> 00:27:34.960
Right.

00:27:35.279 --> 00:27:37.920
They're using like old traditional like search firms.

00:27:38.480 --> 00:27:48.000
Now we've obviously built our brand up and we don't struggle, but we used to say hydric and struggles is probably the biggest retained search firm worldwide, especially in the in definitely in the US.

00:27:48.079 --> 00:27:54.559
So we used to always say nobody gets fired for hiring Hydric and Struggles because we were kind of like a whole different route.

00:27:54.640 --> 00:27:56.160
Um things have changed now.

00:27:56.240 --> 00:28:03.680
I think people again, the whole aligning people on soft skills and hard skills, people know it's you know that important and that culture matters.

00:28:03.759 --> 00:28:09.200
Uh what are some of the your clients, who are some some places you've placed, like examples of of your work?

00:28:09.680 --> 00:28:16.240
Um man, most most companies the that we work with, we work with multi-billion dollar companies.

00:28:16.480 --> 00:28:24.000
Um I was just on the phone with one of our clients today, Lemoyne Company, it's uh it's a billion-dollar construction company in in uh Louisiana.

00:28:24.559 --> 00:28:29.839
Um but so most of them are like are 50 million to 200 million kind of fast growth companies.

00:28:30.160 --> 00:28:32.960
Um, but are they coming after you and they're saying, hey, we need a new CEO?

00:28:33.359 --> 00:28:39.440
Yeah, yeah, they hire they'll come in and say we need we do a lot of COOOs, presidents and and CEOs.

00:28:39.680 --> 00:28:43.200
So they come to us and yeah, they have us hire their CEO.

00:28:43.440 --> 00:28:48.319
Like uh like on the fitness side, we hired um second in command for V Shred.

00:28:48.559 --> 00:28:49.359
Did you ever see all those commercials?

00:28:49.519 --> 00:28:49.839
V Shred?

00:28:50.079 --> 00:28:51.839
V Shred, yeah, based in Vegas.

00:28:52.160 --> 00:28:56.559
Oh, it's uh it's like a$300 million uh so they come and you say we need a new COO.

00:28:56.640 --> 00:28:58.319
And do you say, well, tell me more about the position?

00:28:58.400 --> 00:28:59.519
Are you like we got the guy?

00:28:59.599 --> 00:29:04.640
And is it through you you've got like a database of people, or do you go, I know this guy?

00:29:04.799 --> 00:29:07.359
Is it more uh human than AI?

00:29:07.680 --> 00:29:18.799
This is this is a great question because most people the way they buy retained search in the past is they've always bought it in the traditional sense is I need to go find somebody that specializes in my industry.

00:29:19.359 --> 00:29:26.880
And uh so people come to us, and what we bring to the table is the role visioning exercise on the front end because most people don't know what they're looking for.

00:29:27.359 --> 00:29:27.839
That's the thing.

00:29:27.920 --> 00:29:35.440
And that I learned this back, you know, when I was in with my with job brokers and early on in the in the business days, but I learned it in a different way.

00:29:35.519 --> 00:29:39.039
There were so many things that I just learned and just knew instinctually knew.

00:29:39.200 --> 00:29:44.400
And when it comes to the role visioning piece, so that's one thing that like I think we do extremely well.

00:29:44.480 --> 00:29:47.200
We actually built a piece of software that helps us do it even better.

00:29:47.359 --> 00:30:00.960
But it's basically taking information from multiple people, multiple stakeholders on their, you know, it could be a board member, but like the team, like this, the main stakeholders, and getting clarity on what this person needs to achieve, especially in the First 12 months.

00:30:01.119 --> 00:30:08.880
I know it sounds kind of short-sighted, and when people are hiring a CEO or a president, they think like, oh, I need to figure out what this person needs to do to be successful for a long time.

00:30:09.200 --> 00:30:16.400
Well, the best way to do that is to figure out what they need to do for the first 12 months, because if they're successful in the first 12 months, they'll make it to the next.

00:30:16.640 --> 00:30:19.200
So uh so the role visioning piece was important.

00:30:19.359 --> 00:30:32.000
And the way I knew that that was a piece of the puzzle that was important was I used to go to big companies, um, like uh what's a big company that you would know here?

00:30:32.319 --> 00:30:34.240
Uh they're like defense contractors.

00:30:34.319 --> 00:30:36.480
Like I don't know if you know some of them, they're they're big companies.

00:30:36.640 --> 00:30:40.000
And I'd go in there and I'd ask a hiring manager, like they they give me a rec.

00:30:40.319 --> 00:30:43.279
So that was like the official job, you know, like description.

00:30:43.440 --> 00:30:45.440
And then I ask them, like, what are you actually looking for?

00:30:45.599 --> 00:30:49.599
And it would be like basically like one or two things on here, like that's all they needed.

00:30:49.680 --> 00:30:53.920
And I go find them that and I'd always get the person hired because everybody else was looking for all this.

00:30:54.559 --> 00:31:03.759
And so I so just from the past, so so we really help them understand, even get it out of their head and clarify what they're even looking for.

00:31:04.000 --> 00:31:05.440
But v Shred comes to you.

00:31:05.519 --> 00:31:07.279
How do you find the person for v Shred?

00:31:07.519 --> 00:31:09.920
Do you through our yeah, through through our data?

00:31:10.000 --> 00:31:11.359
Like we do have a database full of data.

00:31:11.519 --> 00:31:16.559
And then you get 15 people, and then do you do you personally, are you were you involved with that, or is it people in your company?

00:31:16.880 --> 00:31:18.720
Uh I have a good team that does most of the search.

00:31:19.039 --> 00:31:20.079
Do they run it by you first?

00:31:20.240 --> 00:31:22.559
Hey, what do you think we're gonna pitch Larry for v Shred?

00:31:22.960 --> 00:31:25.359
Um uh we we have a transparent system.

00:31:25.440 --> 00:31:29.119
I can see an update like on who's in process at all times.

00:31:29.359 --> 00:31:34.799
Um so usually I don't uh I don't have to get that far involved.

00:31:34.880 --> 00:31:36.319
Like they they will handle the execution.

00:31:36.559 --> 00:31:42.079
Do you ever pull somebody away from another career and you think, boy, this person would be great over here.

00:31:42.240 --> 00:31:42.480
Oh, yeah.

00:31:42.720 --> 00:31:44.799
I know they don't do that, but you just cold call them.

00:31:45.119 --> 00:31:45.599
A hundred percent.

00:31:45.920 --> 00:31:48.079
You came up in our database or something, I don't know.

00:31:48.319 --> 00:31:53.359
So no, the interesting part, at least I think it's interesting because I've been like I think it's interesting.

00:31:53.599 --> 00:32:08.559
So uh what what what what we do is yes, we always have a database full of people, but what we do different than most uh recruiting companies, and you know, there's some retained search firms that probably do this, but I don't think as well, is that we don't ever post jobs.

00:32:08.720 --> 00:32:18.000
Like if I had to give advice to somebody on how to hire, like you post a job, and like every single person knows how to use AI and rewrite the resume with your job posting, and then they all look good.

00:32:18.160 --> 00:32:18.480
Right.

00:32:18.720 --> 00:32:21.279
And so we that's not the only reason why we did it.00:32:21.440 --> 00:32:30.000


We genuinely wanted to align people on soft skills first, and it's human nature, especially in the United States, to basically tell somebody an interview, it's like a game.00:32:30.079 --> 00:32:32.400


You want to tell them what they want to hear to get the job.00:32:32.559 --> 00:32:32.880


Right.00:32:33.039 --> 00:32:37.839


And so what we started to think about was we don't want them to know what the job is.00:32:37.920 --> 00:32:52.319


So when we reach out to candidates, so we do have a database full of people, but we also put together a customized search strategy and we reach out to candidates um and we do covert discovery, which means I reach out to you and I say, Hey, I've got a role that we're retaining exclusive on.00:32:52.559 --> 00:32:56.640


Uh, and this company cares so much about the alignment on culture and competencies.00:32:57.119 --> 00:33:01.359


We want to take you through a discovery process before we get into the details of the role and company.00:33:01.440 --> 00:33:02.240


Are you cool with that?00:33:02.559 --> 00:33:06.079


But you just came, they they don't they're not associated with you, they haven't signed up with you.00:33:06.160 --> 00:33:08.400


You just found like if you came to me, you would find some of the meeting.00:33:09.279 --> 00:33:16.960


You would get you would get like a cryptic text with that same message, and then you get an email, and then you get a phone call, and then you'd be like, Well, first you think it's scam or spam, right?00:33:17.119 --> 00:33:29.680


You might but then but then you're like, wait, they're retained exclusive, and they just want to get to know me because that's what people in the hiring in these days, they want everything to be easy, like they want AI to like try to post it as many places as possible.00:33:29.839 --> 00:33:37.440


That'd be like the last way I would say if you want to hire the best person, you the more places you post like all the information, the more everybody's gonna know what you need.00:33:37.519 --> 00:33:39.359


And then you gotta weed through a bunch of stuff.00:33:39.519 --> 00:33:39.839


Yeah.00:33:40.000 --> 00:33:44.240


So so our way is we we to we determine who we're reaching out to.00:33:44.319 --> 00:33:50.720


We'll determine a hundred people that we're gonna reach out to based off of a specific search strategy with our client, show them the whole strategy.00:33:50.880 --> 00:33:58.400


Here are the clients, here are the roles within those clients, here are the names of those people, and then we have we have a bunch of pieces of software to find their contact information.00:33:58.559 --> 00:34:00.319


And then we do that covert discovery.00:34:00.480 --> 00:34:04.799


And what it's turned out to be, which I think was fascinating, because when we started, this is what I'm saying.00:34:04.880 --> 00:34:09.440


I started doing this a long time ago, and I thought started doing it when I still had the other company.00:34:09.599 --> 00:34:12.480


And I thought I like, I don't even think it, I didn't think it would even work.00:34:12.559 --> 00:34:15.519


I thought people would be like F you and hang up, like I need to know.00:34:15.760 --> 00:34:19.440


But as it turns out, everybody has become findable.00:34:19.519 --> 00:34:26.000


Like if you're a C level, you know, if you're talented, I mean, if somebody wanted to find your contact information, they would they would figure it out.00:34:26.079 --> 00:34:26.239


Right.00:34:26.400 --> 00:34:27.599


So everybody's findable.00:34:27.679 --> 00:34:32.079


So what we started to think about is how we engage with them is really the differentiating factor.00:34:32.159 --> 00:34:37.519


And I think for any company, even doing their own hiring, I think that they do need to think about that.00:34:37.920 --> 00:34:46.960


And those are the ones that are gonna find the best people because I mean, all we do is super critical roles that are like mission critical for this company's success.00:34:47.119 --> 00:34:49.199


Those people aren't looking for work on job boards.00:34:49.360 --> 00:34:59.519


Not that it's terrible, not that I'm talking badly about people that have to look for jobs and job boards, but it would be like, you know, if we wanted a replacement for Kyle Murray on the Cardinals, which could be the case.00:34:59.599 --> 00:35:00.400


I'm just kidding.00:35:00.639 --> 00:35:04.559


Uh yes, you would um you wouldn't post it, right.00:35:04.800 --> 00:35:12.320


I mean, you'd go find the seven quarterbacks that fit the system that you're looking for, and then you reach out to them and get in an engaging conversation.00:35:12.559 --> 00:35:20.000


And so it's been fun like that because everybody we're reaching out to for the most part is gainfully employed, and so they get into the conversation more out of curiosity.00:35:20.400 --> 00:35:27.519


You want to find somebody that's yeah, yeah, yeah, and doing good, already doing a good job, and then you know you figure out like what they might not like about their job.00:35:27.760 --> 00:35:31.760


You want to put them in a position of like, yeah, you're happy, man, but look at this, right?00:35:31.840 --> 00:35:33.679


You gotta make it have them make the tough position.00:35:33.920 --> 00:35:51.920


Yeah, and I the the the thing that's uh blows my mind even still this day is when it feels so good for people to be interviewed without knowing what you really want, because they get to just default to telling you the truth about themselves and being vulnerable about like what they want, what their strengths are, what their weaknesses are, because they don't know why you're asking the question.00:35:52.159 --> 00:35:58.400


So uh we've just gonna kind of put that like that iteration on steroids where we get to ask this person a lot of questions.00:35:58.480 --> 00:36:03.599


And in it for the candidate experience, like go into it, they're still like a little hesitant.00:36:03.760 --> 00:36:10.559


And by the way, if a candidate's like, no, I don't want to do that, I need to know how much it how much it pays and like who it is, otherwise I'm not gonna take you.00:36:10.639 --> 00:36:10.880


They're gone.00:36:10.960 --> 00:36:12.320


They're not the people that this company wants to do.00:36:12.559 --> 00:36:16.320


Whenever we've interviewed somebody, when they bring up salary right away, done.00:36:16.480 --> 00:36:21.360


Yeah, we interviewed this girl one time, remember, she brought it up five times in the interviewer like, see ya.00:36:22.239 --> 00:36:28.800


So what would you say uh out of your years of doing this is the highest paid position you've filled?00:36:28.960 --> 00:36:31.119


How much how much was that annually that they made?00:36:31.440 --> 00:36:35.920


Um definitely over a million, you know, like one point two three.00:36:36.400 --> 00:36:50.559


Uh some of these CEO roles with uh, you know, because they there is long-term incentive plans, they can uh get up there pretty high, but you know, usually and then you know, we're usually charging a third or like you know, 30% depending on the what it what the deal is.00:36:50.719 --> 00:36:53.920


So I mean it can be pretty lucrative in that sense.00:36:54.320 --> 00:37:00.159


Um but most of the roles we work on, they're like, you know, total comps, like half a million to seven hundred.00:37:00.719 --> 00:37:01.760


So what's your day like?00:37:02.159 --> 00:37:05.039


If you're you you know you run the company, you've got a great crew.00:37:05.199 --> 00:37:05.360


Yeah.00:37:05.599 --> 00:37:08.880


What what do you do you have to do you wake up, do you work out, do you go to the office?00:37:09.039 --> 00:37:10.800


Like what how does your normal day go?00:37:11.119 --> 00:37:13.199


Um, I wake up and I work out.00:37:13.440 --> 00:37:19.119


You know, like I feel like and and I know my body doesn't like a workout first thing in the morning.00:37:19.519 --> 00:37:29.679


But like, you know, once you have kids, you start to figure out like the only time you're gonna actually like be able to get stuff done is you just gotta beat them up, which you know you do every day.00:37:30.000 --> 00:37:32.480


I don't know she how she deals with you waking up so early.00:37:32.800 --> 00:37:34.400


It's tough, it's starting to get tough.00:37:34.639 --> 00:37:38.079


Uh but so I wake up, I work out.00:37:38.320 --> 00:37:57.440


Um I typically spend most of my time doing like one-to-many, like I'll speak at like you know, a webinar or like you know, presentations, or with um uh kind of we do a demos, like a demo of the process because it's so unique that it I can take like 30 minutes and walk somebody through it and you know they pretty much got it.00:37:57.760 --> 00:38:01.280


So a lot of time with customers and then just internal meetings with my team.00:38:01.440 --> 00:38:04.079


I'm building a piece of software too, so that's been consuming a little bit of a lot of people.00:38:04.159 --> 00:38:06.239


Do you do mostly from your home office or do you go into the office?00:38:06.480 --> 00:38:08.719


No, no, I I do mostly from the home office.00:38:08.960 --> 00:38:12.320


I still like face-to-face like with clients.00:38:12.480 --> 00:38:15.119


Like if I can go meet them, I mean, I'm way better.00:38:15.519 --> 00:38:20.480


Like I say this like half kidding, but I'm way cooler in person than I am, like over Zoom.00:38:20.800 --> 00:38:23.119


You know, I I I believe I I agree with you.00:38:23.280 --> 00:38:27.840


Um, we just had this huge meeting with iHeart last week, and they did all this research.00:38:27.920 --> 00:38:33.119


You know, you everyone's scared of AI and all this stuff, and it was all about human connection and being a human being.00:38:33.280 --> 00:38:35.280


The people want a human being.00:38:35.679 --> 00:38:36.880


Um, and I think that's so important.00:38:37.119 --> 00:38:48.400


They did all this, you know, when I was in in college and learning about radio and how to speak, one of the things that were like red flags is you don't ever want to go, um uh yeah, uh you know, you want to move it.00:38:48.480 --> 00:38:53.920


Now all this research says that human beings like hearing that because they know you're a human being.00:38:54.159 --> 00:38:56.639


AI takes all the pauses out of everything, right?00:38:56.719 --> 00:39:04.960


So yeah, and even like to the on that, like even now, people like enjoy a misspelling because they know that KI didn't write that because AI wouldn't have misspelled it.00:39:05.039 --> 00:39:05.119


Right.00:39:05.679 --> 00:39:25.840


Actually, what's interesting uh about AI and kind of like what we've been building with a piece of software is that we do that role visioning exercise on the front end, and uh it really helps get clarity on what they're looking for in the role, and we can do it really fast now because we can have people we have we actually built this bot that people can talk to, and so we collect all the information.00:39:26.079 --> 00:39:37.760


If you know, if it's not a person that like if they want their time leverage, we can leverage their time and make it so these people can have a 50-minute conversation with the bot, and we can from that 15 minutes we can map out a whole strategy of like how to find this person.00:39:37.920 --> 00:39:52.320


But I think the thing that I'm finding right now that's super fascinating to me is I started building this to help define clear get clear on what this person needs to achieve be successful, and I built this piece of software.00:39:52.400 --> 00:40:13.360


But I'm actually what I think is going to be like the golden nugget in it is that because of AI, I think that you need to continue to continue to define roles ongoing, meaning like you start a role, you define it, you get hired for it, and then maybe six months, you probably need to redefine it again.00:40:13.440 --> 00:40:31.280


And the reason why is I think the most successful companies, what they're doing now is they're defining, they're putting a line in the middle, and they're they're defining, having these people define what um what a machine does, so what what AI can do and what the human does in it because it's gonna continue to change at a pretty rapid rate.00:40:31.760 --> 00:40:34.960


And as human nature, we kind of get territorial about what we do.00:40:35.119 --> 00:40:40.559


But the smart companies, they need to be very, you know, they're gonna be very forthcoming about like this is what the person does.00:40:40.880 --> 00:40:47.440


Because eventually there's gonna be a lot less things that the human does, but you're gonna want to find the human that can do those human things better to your point.00:40:47.519 --> 00:40:48.159


Right, you're right.00:40:48.320 --> 00:40:50.000


It's gonna be more about connection and things like that.00:40:50.159 --> 00:40:55.920


You don't need a person that's like really good at you know financial modeling when like that can be done with AI bot.00:40:56.079 --> 00:41:07.519


So I don't know if that's been cranking around my head the most is like that redefining of a role right now should be like a normal thing, but people don't do it as often as I think that they should.00:41:07.840 --> 00:41:08.480


I think you're right.00:41:08.719 --> 00:41:14.400


Um, getting back to the working out thing, I want to talk about your biohacking and all the health tricks because you're obviously in great shape.00:41:14.480 --> 00:41:17.440


You've shredded your veins or popping out of your arms just sitting here talking.00:41:17.679 --> 00:41:21.920


Um, what so what what what are your th your must-dos every day?00:41:22.239 --> 00:41:34.320


Um, you know, I've I think over the over the years, so I this started like I played a lot of sports when I was younger, and so I was in really good shape when I was younger just because I played so many sports.00:41:34.400 --> 00:41:40.719


And then I played a year of college baseball and that it wasn't that great at at Glendale Community College, and I moved on.00:41:40.800 --> 00:41:45.679


And then in college I like, you know, drank and smoked cigarettes and like did all those things.00:41:45.840 --> 00:41:48.719


And so uh, but then I got to this point in my life.00:41:48.800 --> 00:42:07.280


I remember when um when Maxwell was uh like when my ex-wife was pregnant with Maxwell, and I remember looking, I don't know why this was the moment, but there's always a moment, like, and and it I know your health is you know why you start working out, but I think you always got to figure out like what got this person to like want to be in shape.00:42:07.440 --> 00:42:18.400


And for me it was I know this sounds stupid, but uh Maxwell being born, and I wanted him to meet the person I really was, which was I felt like I was more of an athlete and in shape.00:42:18.559 --> 00:42:21.840


So from that day, that was you know, he's 20, almost 21.00:42:22.159 --> 00:42:28.719


I've been basically, you know, working out like pretty heavily, you know, like you know, four or five times a week.00:42:28.960 --> 00:42:33.519


Now I feel like since I've done it for so long, I I you know, you probably do the same thing.00:42:33.599 --> 00:42:40.639


I'll I try to actually find the stuff that is the um the least path to resistance to staying in good shape.00:42:40.800 --> 00:42:45.039


Yeah, you know, I mean it's like I was just talking to my buddy that I went to Vegas with this past weekend.00:42:45.119 --> 00:42:47.440


He's like, I'm like, how many days do you actually lift a week?00:42:47.519 --> 00:42:49.039


He's like, Oh, I lift five days a week.00:42:49.119 --> 00:42:50.880


I'm like, You lift five days for what?00:42:51.119 --> 00:43:01.519


Well, you can just lift heavy three days a week, take the days off, let your body, you know, reset, and you're probably gonna like you know, if he's you've been lifting five days a week for the last three years.00:43:01.840 --> 00:43:04.639


But he's lifting five days a week, like serious lifting?00:43:04.880 --> 00:43:06.719


Uh well he he broke it up, he told me.00:43:06.800 --> 00:43:08.480


He's basically hitting everything twice a week.00:43:08.639 --> 00:43:11.280


I was like, dude, you're 50-something years old.00:43:11.360 --> 00:43:13.360


Your body needs to like rest and rebuild.00:43:13.519 --> 00:43:14.320


Yeah, recovery so much.00:43:14.559 --> 00:43:15.840


It's the whole, yeah, it's the whole process.00:43:16.000 --> 00:43:20.880


So anyway, uh, I I do I do a three-day split right now.00:43:20.960 --> 00:43:25.599


So I'll just lift heavy three days a week and try to do you know cardio for at least two or three more days.00:43:26.000 --> 00:43:26.880


What's your cardio?00:43:27.119 --> 00:43:29.199


Uh I'll hike camelback once a week.00:43:29.360 --> 00:43:34.000


Uh play pickleball for one in a league for you know two hours one night.00:43:34.239 --> 00:43:39.119


And then usually like ride a bike or like I've been contemplating running and I'm not a runner.00:43:39.280 --> 00:43:40.239


Oh, running sucks.00:43:40.480 --> 00:43:41.199


I know, I know.00:43:41.360 --> 00:43:47.679


And then uh, and then if my week weeks are really good, I I like to do um like a VO2 max day.00:43:47.760 --> 00:43:51.199


So it's like four minutes on something, four minutes off, like doing you know, for that four ticket.00:43:53.280 --> 00:43:53.360


Yeah.00:43:53.519 --> 00:43:56.480


What so when you see a VO2 max day, what is the what are you doing what are you doing?00:43:56.559 --> 00:43:57.840


Are you doing the the what do you call it?00:43:58.480 --> 00:44:05.199


Usually running on a sprinting on a treadmill or like you know, now I'm thinking about sprinting outside just because it's nice out now.00:44:05.360 --> 00:44:05.760


Yeah.00:44:06.000 --> 00:44:09.840


But four minutes of like going after something really hard is fantastic.00:44:10.159 --> 00:44:11.199


It will put you out of breath.00:44:11.360 --> 00:44:18.480


Because I because I also think like to me, it became kind of second nature is um I think if you do one thing every day, it would be put yourself out of breath.00:44:18.559 --> 00:44:20.960


Although I don't do that every day, I probably should.00:44:21.199 --> 00:44:23.039


Because then your body's like in fight or flight.00:44:23.119 --> 00:44:24.079


I mean, your body's smart.00:44:24.320 --> 00:44:31.679


So if it has to like get out of breath every day, it's like your cardiovascular system, your everything stays like ready for action.00:44:31.840 --> 00:44:34.559


Um, so I try to do that at least once a week.00:44:34.800 --> 00:44:35.519


That's such good advice.00:44:35.760 --> 00:44:36.800


Once a week, you'll take your body.00:44:36.880 --> 00:44:38.079


So, like, what do you think your heart rate is?00:44:38.159 --> 00:44:39.199


Like, what do you take it to?00:44:39.360 --> 00:44:42.639


Um, I think it's like 180, you know, it gets up to like real high.00:44:43.119 --> 00:44:45.519


So when you do camera back, you go choya, you go echo.00:44:45.679 --> 00:44:46.079


What do you do?00:44:46.159 --> 00:44:46.719


I go echo.00:44:46.880 --> 00:44:48.559


And you just go up by yourself, up and back, down?00:44:48.639 --> 00:44:49.519


Yeah, no shit.00:44:49.760 --> 00:44:51.280


And uh it's so weird.00:44:51.360 --> 00:44:52.800


It's like so therapeutic for me.00:44:52.880 --> 00:44:54.960


Actually, going down is more therapeutic than going up.00:44:55.199 --> 00:44:57.199


Do you not have any pain, like knee pain anywhere?00:44:57.360 --> 00:45:00.639


Like, like I find out as I get older, I have certain pains that I don't understand.00:45:00.880 --> 00:45:01.039


Yeah.00:45:02.480 --> 00:45:04.400


I mean, that's definitely harder to get off the ground.00:45:04.639 --> 00:45:05.119


You know what I mean?00:45:05.199 --> 00:45:08.639


When I fall, like when I was younger, I jump out of a car and I felt like I was fine.00:45:08.800 --> 00:45:12.880


Now I'm like not, you know, but but hiking, I don't know what it is.00:45:12.960 --> 00:45:14.719


I I got addicted to hiking last year.00:45:14.800 --> 00:45:21.440


Yeah, but I didn't do camelback, I did all around all the the preserves and all that stuff, and I would just go try to get my heart rate up.00:45:21.519 --> 00:45:25.119


But then summertime hit, and I feel like I haven't got my heart rate up at all.00:45:25.280 --> 00:45:26.239


And you can feel it.00:45:26.400 --> 00:45:32.239


But I do I lift, uh I I work out, try to work out five days a week, but I don't do and one day is mobility.00:45:32.320 --> 00:45:34.480


I try the mobility part is crazy, right?00:45:34.800 --> 00:45:46.800


And and then I do um every morning I have the same routine, and I don't, I don't know if it's it's not necessarily lifting, but I do like one set of everything at 3:30 in the morning to kind of get me ready for the day.00:45:46.880 --> 00:45:47.119


Yeah.00:45:47.280 --> 00:45:51.280


I feel like I have to do that, and I don't know if it gives me results, but it just moves my blood, you know.00:45:51.599 --> 00:45:53.360


There is one thing that I do.00:45:53.519 --> 00:45:59.360


Uh I haven't done it as religiously as I used to, but I start doing, you know what a Murph is?00:45:59.519 --> 00:46:00.239


You know what a Murph is?00:46:00.320 --> 00:46:00.960


Yeah, oh the cross.00:46:01.280 --> 00:46:02.320


100, 100, 100 or whatever it is.00:46:02.480 --> 00:46:02.880


Yeah, yeah, yeah.00:46:03.199 --> 00:46:03.599


Two miles.00:46:03.679 --> 00:46:09.119


You gotta run two miles, and then you do 100 pull-ups, uh, 200 push-ups, and 300 squats.00:46:09.199 --> 00:46:12.639


And you're supposed to wear a 40-pound vest, so I don't wear the vest every time.00:46:12.880 --> 00:46:15.199


But I uh I started doing that more often.00:46:15.280 --> 00:46:19.280


And then when COVID happened, I was like, I didn't know what to do, you know what I mean?00:46:19.360 --> 00:46:21.519


The gyms I didn't have a home gym at the time.00:46:21.760 --> 00:46:26.639


Um so I had a pull-up bar and I think I did 21 straight days of just murfs.00:46:26.960 --> 00:46:27.360


Whoa.00:46:27.519 --> 00:46:31.840


And then after that, when I started to like I liked it, like it feels good to do a murph.00:46:32.000 --> 00:46:35.920


I mean, it gasses you, and then you time it, so you're kind of competing against yourself.00:46:36.079 --> 00:46:37.519


I do it in like 40 minutes.00:46:37.599 --> 00:46:39.280


The like world record's like 20 minutes.00:46:39.360 --> 00:46:41.599


So you know, some people can really cook.00:46:41.760 --> 00:46:47.840


But I kind of feel like doing that once a week gives me an idea of like how good a shape I'm in, like complete shape.00:46:48.079 --> 00:46:49.119


God, you're next level, dude.00:46:49.280 --> 00:46:51.840


So uh so I try to do that.00:46:51.920 --> 00:46:55.679


I actually I'm in a rental property right now, and they're gonna knock this house down when I'm done.00:46:55.760 --> 00:47:00.400


I literally put a pull-up bar right in the living room, like against the ceiling.00:47:00.639 --> 00:47:02.960


Like drilled it right into the ceiling.00:47:03.199 --> 00:47:08.239


Um, but I I don't know, I like the and then I got I've kind of got into CrossFit.00:47:08.320 --> 00:47:12.480


So my neighbor is the founder of CrossFit, and I told him Greg Glassman, he's a great dude.00:47:12.639 --> 00:47:15.039


I told him, I'm like, I want to start doing CrossFit.00:47:15.280 --> 00:47:16.960


And I thought I knew, you know what I mean?00:47:17.039 --> 00:47:18.320


Because I'm like, I've worked out a lot.00:47:18.400 --> 00:47:19.360


You've worked out a lot.00:47:19.679 --> 00:47:24.320


Dude, CrossFit is like it is barbaric stuff.00:47:24.480 --> 00:47:29.599


I mean, I'll I'll do some of the workouts, but they are did you work out with him or you would just go in the class?00:47:29.920 --> 00:47:37.599


He would just give me workouts and then you know, he'd show me like some um, you know, some form stuff here and there, but he would just you know give me the the workouts.00:47:37.920 --> 00:47:40.000


And man, dude, they they're crazy.00:47:40.079 --> 00:47:45.199


And then he told me, I was talking to him once I started asking him more about um CrossFit.00:47:45.360 --> 00:47:49.760


You know the CrossFit games, you know they do those CrossFit games, a guy died recently to him.00:47:50.480 --> 00:47:55.039


Well, those guys do two days of CrossFit games.00:47:55.119 --> 00:47:59.920


I think they do three, three workouts per day for two days.00:48:00.159 --> 00:48:03.440


After that, dude, they can't even move for like three months after that.00:48:03.599 --> 00:48:05.440


And like they there's weird stuff that happens.00:48:05.519 --> 00:48:08.559


I mean, they get like blood in their livers because it puts so much tension on you.00:48:10.079 --> 00:48:13.760


Yeah, I mean, you know, there is there is a lot of positive stuff with CrossFit.00:48:13.840 --> 00:48:16.480


Like, because you're to your point, it gets you super out of breath.00:48:16.559 --> 00:48:21.519


It gas it put gets every last piece of energy, but you could hurt yourself doing that too.00:48:21.920 --> 00:48:26.239


But it but the the net net is you know, Greg used to get asked this question all the time.00:48:26.320 --> 00:48:30.639


Like, you're you know, they would give him shit, like people are hurting their knees and back.00:48:30.880 --> 00:48:37.440


He's like, I mean, from working out, like I mean, there's way more positive that comes out from us, but than not for sure.00:48:37.679 --> 00:48:39.599


What about sauna cold plunge?00:48:40.000 --> 00:48:42.800


I wish I got in the coal plunge more often.00:48:43.039 --> 00:48:44.239


I got in before I came here today.00:48:44.400 --> 00:48:44.800


You did it?00:48:44.880 --> 00:48:45.840


Yeah, my second time today.00:48:46.719 --> 00:48:56.239


But I've been getting in uh Bryna, my wife, she likes to do um yoga in an infrared, like you know, uh sauna box.00:48:56.719 --> 00:48:59.679


And so I get in there and there's like lights and stuff in there.00:48:59.840 --> 00:49:02.960


Um, so I've been doing that, but I I need to get back in the coal plunge.00:49:03.039 --> 00:49:15.280


We're remodeling our house, the one down the street from you, and uh it's gonna have a giant gym, and like then it has this like room that it's like the you know, it's like the uh the wellness room.00:49:15.360 --> 00:49:22.159


So it has a coal plunge, badass red light, and uh a sauna in it that has like sound therapy in it, it's like its own separate room.00:49:22.239 --> 00:49:22.719


That's sick.00:49:22.880 --> 00:49:24.880


So when that's done, you'll have to come over and check it out.00:49:24.960 --> 00:49:28.159


But it's not bad for a guy that didn't get hired at Enterprise Rent A Car.00:49:29.119 --> 00:49:29.840


You know what I'm saying?00:49:30.000 --> 00:49:32.800


Yeah, I mean I had a couple I had a couple lucky bounces, yeah.00:49:33.039 --> 00:49:34.719


Wow, man, that's freaking great.00:49:34.880 --> 00:49:36.000


But we yeah, I'm looking forward.00:49:36.239 --> 00:49:38.400


We'll we'll be in there in spring.00:49:38.639 --> 00:49:41.039


Uh, and it's it's crazy.00:49:41.199 --> 00:49:48.159


We basically all have our kids moved out, and so we're you know, in a seven-bedroom, nine-bathroom house, and we're like, this is kind of weird.00:49:48.719 --> 00:49:52.639


You know, just kind of walk around the house reminds you that you know all your kids don't live there anymore.00:49:52.800 --> 00:49:52.880


Right.00:49:53.039 --> 00:49:54.000


So you just changed it up.00:49:54.239 --> 00:49:57.599


So we were gonna actually downsize and go move somewhere else.00:49:57.679 --> 00:50:04.320


And then as we started look at that, just the tax situation and all that, it just made more we like the area, it just made more sense to rebuild it.00:50:04.400 --> 00:50:09.280


But with the gym, basically took out all our kids' rooms, and that's gonna be like the gym wellness area.00:50:09.440 --> 00:50:10.000


That's awesome.00:50:10.320 --> 00:50:12.639


Then built a guest house like uh at the other house.00:50:12.800 --> 00:50:19.760


But uh I'm excited about that because I I had my own small gym in the backyard, and it was great.00:50:19.920 --> 00:50:22.719


I mean, it to be able to go work out whenever I wanted was great.00:50:22.880 --> 00:50:26.400


Um, but I've been going to like gyms lately.00:50:26.559 --> 00:50:30.639


I've been going to um global and then that's a nice gym there.00:50:30.800 --> 00:50:33.039


Yeah, Arizona Country Club's way better, the gym.00:50:33.119 --> 00:50:33.440


Oh, really?00:50:33.519 --> 00:50:34.559


I haven't been there in a long time.00:50:34.880 --> 00:50:37.360


They just redid the yeah, the gym.00:50:37.440 --> 00:50:39.119


I mean, it's you know not as trendy.00:50:39.199 --> 00:50:42.559


There's a bunch of old people in there, but like I'm more about like the equipment in there.00:50:42.639 --> 00:50:42.880


Right.00:50:43.199 --> 00:50:58.480


Uh what about like uh like like this morning, for example, I took uh you ever do like the NAD stuff and it's do you do I don't know the system, but I just started doing NAD, I didn't just start, but I started many years ago doing the NAD IV drips, you know those things?00:50:58.719 --> 00:51:11.199


And and uh I heard they were good for you, so I started doing them, and but I didn't want to take the time to do the NAD drip, which they tell you the right way is like a five, six hour drip, because they're used from what I heard, it was used to help people get off a heroin.00:51:11.280 --> 00:51:14.079


So it was like an eight-hour drip, but it's supposed to be really good for you, right?00:51:14.239 --> 00:51:16.239


So that's all I need to know is I hear from somebody.00:51:16.400 --> 00:51:18.000


So next you know, I'm getting a drip.00:51:18.079 --> 00:51:20.800


I'm getting a thousand milligrams, but I want it in 20 minutes.00:51:20.960 --> 00:51:24.719


Yeah, and uh, I don't know if you've ever done that much NAD, but it's nauseous.00:51:24.960 --> 00:51:26.239


Oh, yeah, it's the worst thing.00:51:26.960 --> 00:51:28.480


So I feel like you feel like you're going into heart failure.00:51:28.639 --> 00:51:29.920


Yeah, you feel like you're gonna die.00:51:30.000 --> 00:51:33.679


I actually um this was more kind of driven by my wife.00:51:33.840 --> 00:51:37.440


My sister does gives IVs, so she'll come you know, give me IVs.00:51:37.679 --> 00:51:43.280


But uh, but like you, I don't like the time, so I literally just get NAD like injections?00:51:43.360 --> 00:51:44.880


Yeah, that's what I just started doing today.00:51:44.960 --> 00:51:46.400


Or not today, but this morning I did the injection.00:51:47.440 --> 00:51:52.880


But it's still like oh, you do the injection, like I do this morning at 3:30 in the morning, I eject it, and I'm like, huh.00:51:53.039 --> 00:51:54.400


Guess it's not it's not that strong.00:51:54.559 --> 00:51:57.199


And then about 15 minutes later, you're like, I gotta sit down.00:51:57.280 --> 00:52:00.639


Oh right, and it's just this terrible.00:52:01.440 --> 00:52:03.440


You feel like you feel like it's not gonna go away.00:52:03.599 --> 00:52:03.760


Right.00:52:03.920 --> 00:52:06.320


You're like, oh shit, I should have done it right now.00:52:06.559 --> 00:52:08.960


And then it gradually goes away, and you're like, oh god, okay.00:52:09.039 --> 00:52:10.159


And then you can't wait to do it again.00:52:10.320 --> 00:52:10.880


Right, right.00:52:10.960 --> 00:52:11.760


I I did it this way.00:52:11.920 --> 00:52:13.039


I take the stairs at work every day.00:52:13.119 --> 00:52:14.719


I refuse to take the elevator.00:52:14.880 --> 00:52:20.960


And uh today it hit me like I was on the third floor in the stairwell, and I was like, I gotta stop for a second.00:52:21.039 --> 00:52:21.599


I gotta stop.00:52:21.760 --> 00:52:22.719


Oh, it's the NAD.00:52:22.880 --> 00:52:23.519


Oh god, good.00:52:23.599 --> 00:52:24.480


I thought maybe I was dying.00:52:24.639 --> 00:52:25.679


But what what else?00:52:25.760 --> 00:52:30.559


Like, I do a vitamin B shots, I do a little testosterone, um, I take a bunch of vitamins.00:52:30.639 --> 00:52:34.000


Um, I go to see my doctor, I see her all the time, you know.00:52:34.239 --> 00:52:36.880


I mean, peptides, I mean, you got me into the stem cell.00:52:37.119 --> 00:52:37.360


Oh, yeah.00:52:37.599 --> 00:52:38.480


Oh, you forget that.00:52:38.559 --> 00:52:39.039


Remember that?00:52:39.119 --> 00:52:39.440


Yeah.00:52:39.599 --> 00:52:41.760


I ran into you guys at dinner.00:52:42.000 --> 00:52:43.360


Oh, yeah, that Vicina peptide.00:52:43.599 --> 00:52:44.320


Vicina, yeah.00:52:44.400 --> 00:52:49.039


You're like, dude, you have to, and just the conviction in your voice, I'm like, you know what?00:52:49.199 --> 00:52:50.719


Like, I mean, it's whatever this is.00:52:50.800 --> 00:52:52.000


I'm in Okay, wait.00:52:52.079 --> 00:52:54.000


So how many times have you done stem cells now?00:52:54.239 --> 00:52:57.360


Um probably uh five or six rounds.00:52:57.599 --> 00:52:57.840


Okay.00:52:58.000 --> 00:53:01.599


You know, uh, I went about a month and a half ago, I did a whole new thing.00:53:01.760 --> 00:53:09.440


I mean, I went to Cancun, same place as we go, re-health, and and I went to the hospital and they put me under.00:53:09.679 --> 00:53:10.000


What?00:53:10.159 --> 00:53:13.519


Yeah, yeah, because I had uh carry my doctor's like, your L5.00:53:13.760 --> 00:53:18.079


I was having I was hiking, like I said, I was hiking, and then all of a sudden one day it hurt, I couldn't walk, it hurt so bad.00:53:18.239 --> 00:53:20.960


She did an MRI and she's like, Your L5's fucked up.00:53:21.519 --> 00:53:22.480


And I'm like, What?00:53:22.639 --> 00:53:24.400


She goes, It's way fucked up.00:53:24.719 --> 00:53:27.199


So I go to the doctor in Cancun.00:53:27.360 --> 00:53:37.039


They put me, I get in the hospital, but just like you go in a normal hospital in the gown, they give me the stem cell drip of like 100 million, and then they put me under and they injected my spine.00:53:37.119 --> 00:53:42.800


They went into my bone and they drilled little holes in my bone, and they did all this stuff uh and put more stem cells in.00:53:42.880 --> 00:53:44.559


Then they put my PRP and the blood in.00:53:44.719 --> 00:53:52.000


And anyway, it's supposed to be like in four or five months, some amazing things are supposed to happen in my back, which by the way, it worked pretty much pretty quick.00:53:52.079 --> 00:53:54.079


I feel I like zero back pain.00:53:54.159 --> 00:53:55.920


Like it's pretty amazing, yeah.00:53:56.079 --> 00:53:59.360


And then I've gone to Cabo a couple times for or once for the drip.00:53:59.599 --> 00:54:02.559


But my next thing is I've done one session of um the killer cells.00:54:02.639 --> 00:54:03.119


Have you done those yet?00:54:03.280 --> 00:54:04.079


Yeah, I did that.00:54:04.239 --> 00:54:10.480


Uh the last round I did 90 days before I got the last round of stem cells.00:54:10.559 --> 00:54:11.280


I did the NK.00:54:11.599 --> 00:54:12.239


Do you feel stuff?00:54:12.320 --> 00:54:13.119


Do you feel anything?00:54:13.360 --> 00:54:18.880


Uh yeah, I mean, like, I feel like my body's like somewhat used to it.00:54:18.960 --> 00:54:20.239


Not in a bad way, but in a good way.00:54:20.320 --> 00:54:25.360


Like the first time I did it, I was like, I had like a fever for like a week and then eating too, right?00:54:25.519 --> 00:54:26.079


Oh yeah, yeah.00:54:26.159 --> 00:54:28.239


I still, that's that's my like crux.00:54:28.400 --> 00:54:38.000


So um, so sometimes I I like the thing that I have to think about is uh so there's peptide, like peptides that are that are just turned just a brain off for hunger.00:54:38.159 --> 00:54:39.119


I have to dip into those.00:54:39.360 --> 00:54:40.159


Which one's that one?00:54:40.320 --> 00:54:43.039


It's called uh test tesofencing.00:54:43.280 --> 00:54:44.559


It turns you off your hunger?00:54:44.719 --> 00:54:47.840


Yeah, just it doesn't do what like the the Olympic stuff.00:54:48.000 --> 00:54:48.559


Yeah, the osempic stuff.00:54:48.719 --> 00:54:50.639


It doesn't slow down your like mechanics.00:54:50.880 --> 00:54:51.440


Yeah, I don't want that.00:54:51.599 --> 00:54:57.119


It's just uh it was a psych drug that they figured that they were given to kids and they were like, these kids are not hungry.00:54:57.280 --> 00:54:58.239


That's how they discovered it.00:54:58.320 --> 00:55:00.480


But uh tesofencing, I mean they charge a lot for it.00:55:00.559 --> 00:55:02.480


They can get it on at the peptide places.00:55:02.639 --> 00:55:03.199


Oh, I want peptide.00:55:03.440 --> 00:55:03.920


But it's helpful.00:55:04.000 --> 00:55:11.760


I don't take it every day, but it's it's nice to know that I can if I get super hungry because I get like like hangry, hungry.00:55:12.000 --> 00:55:18.480


Yeah, I mean I can't not eat when once when the stem cells are kicking in for you know, like two or three hours is like I'm like starving.00:55:19.039 --> 00:55:19.840


Do you drink coffee?00:55:20.239 --> 00:55:21.119


I do now, yeah.00:55:21.519 --> 00:55:23.920


Okay, that's supposed to help with appetite suppressant too.00:55:24.320 --> 00:55:24.719


Oh, it is?00:55:24.960 --> 00:55:26.559


Yeah, I I I like coffee.00:55:26.639 --> 00:55:34.880


I didn't drink coffee for a while because I got invisaligned at one time, and so I didn't want to drink coffee to stay in it because that was the whole like straight tea.00:55:35.679 --> 00:55:42.400


So then I started drinking Celsius, and so I drank a Celsius every morning, and then I started figuring out when I went to work out from the Celsius.00:55:42.559 --> 00:55:46.079


I mean, it took me months to figure this out, I was like already out of breath.00:55:46.159 --> 00:55:52.639


I was wide awake, but I was like almost like I couldn't catch my breath to start the workout, and it took me a while to get into the workout.00:55:53.199 --> 00:55:56.400


So then I was like, okay, well, I'm that's like I'm not gonna do that.00:55:56.480 --> 00:56:00.960


So I quit drinking Celsius and quit drinking coffee, and then for a while I felt so good.00:56:01.039 --> 00:56:07.039


I had no caffeine, and then I gradually started working into like a cup of coffee a day, which I don't think is you know black.00:56:07.519 --> 00:56:16.480


I found um an energy drink that somebody told me about, and they said it's the only energy drink on the market that's healthy for you.00:56:16.639 --> 00:56:22.960


Like all these other energy drinks out there out there, all of them, they give you the minimum FDA required for whatever, right?00:56:23.119 --> 00:56:31.679


So this friend of mine tells me he's a trainer, and he tells me about this drink, and I became obsessed with it, and it tastes delicious, and it's supposed to be really, really good for you.00:56:31.840 --> 00:56:35.360


It's got the it's got a thousand milligrams of everything.00:56:35.599 --> 00:56:40.800


Uh the caffeine, I think, is 400 milligrams of caffeine, but all the other stuff, I don't know, it's called Gorilla Mind.00:56:40.880 --> 00:56:41.440


You ever heard of it?00:56:41.519 --> 00:56:41.760


Uh uh.00:56:42.079 --> 00:56:42.800


It's freaking fantastic.00:56:43.280 --> 00:56:44.880


I thought you were gonna be like, oh, this is it right now.00:56:45.039 --> 00:56:46.400


No, no, this is the hydrogen water thing.00:56:46.480 --> 00:56:47.360


You heard about the hydrogen water?00:56:47.519 --> 00:56:47.840


Oh, yeah.00:56:47.920 --> 00:56:48.000


No.00:56:48.239 --> 00:56:48.400


Okay.00:56:48.480 --> 00:56:49.599


I I yes, I have, yeah.00:56:49.840 --> 00:56:53.119


Okay, so this this is there, this isn't you can't you cannot buy this, Max.00:56:53.199 --> 00:56:55.360


You can't, this doesn't exist anywhere in the United States.00:56:56.000 --> 00:56:58.159


Yeah, so this is hydrogen water in a can.00:56:58.239 --> 00:57:06.239


So it's just it tastes just like water, but what happens is you these people back in the day, like Gary Brecca and stuff, they were selling this thing where you put the button and the bubbles go up, right?00:57:06.400 --> 00:57:07.519


And it turns your water into hydrogen.00:57:07.599 --> 00:57:10.239


I bought that, it broke three weeks later, and it cost$400.00:57:10.719 --> 00:57:15.440


Then they started having these pills that you pop in your water and it dissolves and turns into hydrogen water.00:57:15.519 --> 00:57:17.280


And they say hydrogen water is supposed to be really good for you.00:57:17.360 --> 00:57:17.840


I don't know.00:57:18.000 --> 00:57:19.360


I didn't have the time to wait for the pills.00:57:19.440 --> 00:57:27.840


And I meet this woman, because I'm talking about on the air, and she says, I'm bringing this company to the United States, and they're in Australia right now, and it's exactly what it is.00:57:27.920 --> 00:57:29.119


And you just open it and drink.00:57:29.280 --> 00:57:31.679


And so she sends a couple cases every once in a while, and I drink it.00:57:31.760 --> 00:57:32.960


Eventually it's gonna come to the United States.00:57:33.039 --> 00:57:33.519


I don't know when.00:57:33.679 --> 00:57:37.679


I set her up with Craig DeMarco because he's gonna start carrying it and he fell in love with it.00:57:37.760 --> 00:57:42.480


He's gonna try to put it in air guitar and at uh Postino and at uh LGO.00:57:42.639 --> 00:57:46.159


And then um I talked to my friend that runs uh One Stop Nutrition.00:57:46.239 --> 00:57:46.719


Do you know Brian?00:57:46.880 --> 00:57:47.199


One stop?00:57:47.360 --> 00:57:48.079


Oh, yeah, yeah, yeah.00:57:48.239 --> 00:57:49.920


Um he said he they sent her.00:57:50.159 --> 00:57:52.719


I asked her to send him a case and he's gonna try to get in all his stores.00:57:52.880 --> 00:57:53.599


But right now you can't.00:57:53.679 --> 00:57:55.599


Even if you call them in Australia, they can't send it to you.00:57:55.760 --> 00:57:57.599


But it's to me, it's simple, pop and go.00:57:57.679 --> 00:57:58.320


I drink one every day.00:57:58.480 --> 00:57:58.960


I think it's good.00:57:59.039 --> 00:58:03.679


You know what I uh I'm pretty addicted to is this B12 injected water.00:58:03.760 --> 00:58:04.880


Um, I haven't seen that.00:58:04.960 --> 00:58:06.559


Yeah, it's B12 shots.00:58:06.880 --> 00:58:08.400


Um oh my gosh, I can't believe it.00:58:08.480 --> 00:58:12.079


It's my it's a guy that I know Wells company, I can't think of the name off the top of my head.00:58:12.480 --> 00:58:14.000


Is it available like black can, yeah.00:58:14.320 --> 00:58:16.079


He's I think he's gonna get it in Target.00:58:16.239 --> 00:58:21.280


But so the the B12 water is like I do a B12 shot almost every day anyway.00:58:21.360 --> 00:58:22.480


Um every day?00:58:22.639 --> 00:58:28.079


Yeah, because my B12 is just I'd go to the doctor and I do it once a week, and they're like, just do a little bit every day.00:58:28.159 --> 00:58:28.400


Oh, okay.00:58:28.559 --> 00:58:29.440


So that's what I do now.00:58:29.840 --> 00:58:34.000


But uh, so the B12 water, my wife swears by it.00:58:34.159 --> 00:58:36.159


Like she absolutely loves this.00:58:36.239 --> 00:58:39.840


So in the morning, I just slam a whole one of this B12 injected water.00:58:40.079 --> 00:58:45.519


And for altitude sickness, like if you're going skiing, like that's an that's a hack for hangovers.00:58:45.760 --> 00:58:47.840


B12 water is like great.00:58:48.000 --> 00:58:52.559


I think I I told my sister who does um uh does IVs.00:58:52.639 --> 00:58:59.039


I'm like, you need to bring one of these, like you're gonna distinguish yourself by saying, Okay, before I give you an IV, you're gonna give you this B12 water.00:58:59.199 --> 00:59:02.159


Because clearly most people are getting it because they're dehydrated, they want to feel better.00:59:02.239 --> 00:59:03.760


It's like I'd I'd start with that.00:59:03.840 --> 00:59:06.079


Like, this is gonna start getting it in your body.00:59:06.239 --> 00:59:08.880


I'm also gonna put some menu, but like, let's hit it from both sides.00:59:09.039 --> 00:59:10.559


Do you feel it right away when you drink it?00:59:10.719 --> 00:59:13.679


Um, I don't necessarily now because I drink so much of it.00:59:13.760 --> 00:59:15.679


Um, but you don't know what it's called.00:59:15.920 --> 00:59:17.440


Uh yeah, give me a second.00:59:17.519 --> 00:59:19.519


I cannot believe I have got right now, though.00:59:19.599 --> 00:59:21.840


It is available, he's gonna get it in target, but right now it's available.00:59:22.079 --> 00:59:26.000


Yeah, I gotta I have to look it up because if somebody's watching this, it is that good.00:59:26.079 --> 00:59:27.199


It's like a badass brand.00:59:27.280 --> 00:59:32.960


This guy has done uh the Gorilla Mind guy that um he's the guy, God, what's his name?00:59:33.119 --> 00:59:34.000


He's real famous, too.00:59:34.239 --> 00:59:36.480


You ever heard that guy does more plates, more dates, or whatever?00:59:36.559 --> 00:59:36.800


Yeah.00:59:36.960 --> 00:59:38.480


That's him, that's his company.00:59:38.719 --> 00:59:39.920


He has the gorilla mind.00:59:40.239 --> 00:59:42.800


Oh, oh yeah, that's oh yeah, I know I know you're talking about.00:59:42.880 --> 00:59:43.840


Yeah, uh he's fat.00:59:43.920 --> 00:59:45.519


He's the guy that popped liver king.00:59:45.760 --> 00:59:46.159


Yeah.00:59:46.320 --> 00:59:49.199


Um he's the one that had the liver king emails or something like that.00:59:49.360 --> 00:59:52.159


So the the water is called acid rain water.00:59:52.239 --> 00:59:54.559


I can't believe I forgot that's a great name for this.00:59:54.639 --> 00:59:58.400


I mean, and it's like it is such a good brand.00:59:58.880 --> 00:59:59.360


Whoops.01:00:00.079 --> 01:00:00.880


Like the branding on the.01:00:01.039 --> 01:00:02.320


And what happened to your protein bars?01:00:03.280 --> 01:00:06.159


Oh, that actually, so the branding, they're they're they're black.01:00:06.320 --> 01:00:08.639


The it's like a black like uh can.01:00:09.039 --> 01:00:10.480


But it's there's badass branding.01:00:10.719 --> 01:00:12.400


So what happened to the protein bars is this.01:00:12.639 --> 01:00:13.280


Those are good.01:00:13.840 --> 01:00:17.679


So uh it's coming back alive.01:00:18.239 --> 01:00:39.519


But so what happened was we get in the supplement business, we we're making some progress, but not enough progress because everything was um we were getting it um god, I can't remember the approval um that you get it, but you have to like you have to um certify like almost every like production run.01:00:39.840 --> 01:00:41.840


So it costs a little bit more, and we kind of want to do that.01:00:42.000 --> 01:00:46.800


So anyway, it got to a point where like it wasn't growing like as fast as we wanted.01:00:47.440 --> 01:00:55.760


So this other company um ended up called it's called Thrival, the company, they ended up buying all the shares of the like.01:00:55.840 --> 01:01:00.880


So I have I got a stock deal from them, which I think it was like, I don't know, 400,000 shares of that.01:01:01.119 --> 01:01:06.719


And so they're called Thrival Energy Bars now, and it's the same, it's the formula that they bought.01:01:06.960 --> 01:01:17.679


And now they are about to go in every army barracks out there, and so the guy's telling me he's like, no, they're I just saw the new branding, and he sent me, you know, sent me like the some bars.01:01:17.920 --> 01:01:23.760


So now it could potentially so Pete Hayes Hesseth, the you know, the guy that works for the the uh department.01:01:26.239 --> 01:01:30.800


He basically loves it and it's got some like military background.01:01:30.960 --> 01:01:40.559


And if you think about it, one of the problems with the the bars is that for the purists that do um like you've used Yucca before.01:01:40.639 --> 01:01:40.719


Yeah.01:01:40.880 --> 01:01:43.360


So it tells so in order for I told you guys about Yucca.01:01:43.519 --> 01:01:48.559


Yeah, yeah, and yeah, we start, yeah, we start yucca and everything, and we next thing nobody's gonna be addicted to it, right?01:01:48.880 --> 01:01:51.679


She threw away all of her cosmetics like the next day.01:01:51.920 --> 01:02:00.960


Um so it had like a to keep the bars on the shelf, you know, to it has to have shelf life, it has to have a preservative in in it, which usually isn't good.01:02:01.360 --> 01:02:06.079


Um so that was like the only you know kind of negative thing.01:02:06.159 --> 01:02:16.000


But when you think about the best, like I just thought about this after they were telling me like this could it's gonna go in the army and then it's gonna go to some other other military like bases.01:02:16.400 --> 01:02:24.159


And if you think about it, the best contract ever to have for supplements would be the military that's buying, like promising to buy a certain amount.01:02:24.400 --> 01:02:28.079


So I guess it's still like going and there is hope.01:02:28.239 --> 01:02:36.880


And then there is some crazy story where the bar itself, um, it's like how it's made.01:02:36.960 --> 01:02:51.679


Uh uh, it has a nootropic in it, and how it's made and what it's made out of, it's literally like if you were on a mountain and you were deserted, and you had to the the small amount of something to keep you alive the longest, that's how this bar is built.01:02:51.840 --> 01:02:59.840


And so the there the story of the thrival person that took it over is they had a relative that basically died because they didn't have enough time to be found.01:02:59.920 --> 01:03:05.360


They found by the time they found them they were dead because they starved to death uh from a new from not having nutrition.01:03:05.519 --> 01:03:11.519


So it literally uh that story resonated with this investor from Thrival, so they bought the formula.01:03:11.599 --> 01:03:13.599


So I'm still hoping that it comes back around.01:03:14.000 --> 01:03:15.440


But you still have it's still yours.01:03:15.679 --> 01:03:17.599


Or they you have 400,000 shares.01:03:17.920 --> 01:03:19.360


Shares of this thrival company, yeah.01:03:19.519 --> 01:03:20.159


Well, that's not bad.01:03:20.239 --> 01:03:22.480


It's like it's only like eight percent of that company.01:03:22.800 --> 01:03:32.320


Wait, you know what I want to get into really quick before we wrap up is the way you enjoy life, like the vacations you take, the trips you take, uh the gumball rally.01:03:32.480 --> 01:03:32.719


Yeah.01:03:32.960 --> 01:03:34.400


Explain the is it the gumball rally?01:03:34.480 --> 01:03:34.880


That's what it's called.01:03:35.039 --> 01:03:36.000


Yeah, the gumball 3000.01:03:36.159 --> 01:03:37.280


The gumball 3000.01:03:37.599 --> 01:03:38.800


Man, that was fun.01:03:38.960 --> 01:03:42.800


Uh a bit, I did it twice, but I did it in 2015.01:03:42.960 --> 01:03:48.960


And it's basically um, you know, it's a point-to-point rally, so it's like, you know, fun to go to some cool places.01:03:49.119 --> 01:03:53.039


But the guy Maximilian Cooper that owns it is married to Eve.01:03:53.280 --> 01:03:54.880


Um and rapper Eve?01:03:54.960 --> 01:03:55.119


Yeah.01:03:55.199 --> 01:03:55.440


Oh, okay.01:03:55.599 --> 01:03:56.239


Yeah, yeah, he's cool.01:03:56.320 --> 01:03:58.079


I just had him on my podcast not too long ago.01:03:58.400 --> 01:03:59.599


Uh awesome dude.01:03:59.760 --> 01:04:01.840


Like, I mean, he built this company basically from the ground up.01:04:02.079 --> 01:04:10.719


Like, he knew fashion because he was like a model for a while, um, and cars, and so he kind of just blended everything together and like the skate world.01:04:10.880 --> 01:04:16.719


And so he started doing the gumball, just inviting like people from those three, you know, kind of like industries.01:04:17.039 --> 01:04:23.039


And they I think they this was like the maybe the 30th one, but now it's like you know, the company's big.01:04:23.119 --> 01:04:25.280


So we so they changed the route every year.01:04:25.440 --> 01:04:30.320


This past year, it was about two or three weeks ago, it went from Istanbul to Mykonos.01:04:30.639 --> 01:04:32.880


So I mean, sometimes they go multiple continents.01:04:33.039 --> 01:04:34.320


Is it Mykonos on an island?01:04:34.480 --> 01:04:34.719


Yeah.01:04:34.800 --> 01:04:39.280


So they flew the cars there and just finished it at like with so they do some so you sign up to do it.01:04:39.519 --> 01:04:39.920


You signed up.01:04:40.159 --> 01:04:41.280


So when you did it, where did you go?01:04:41.360 --> 01:04:56.400


And we went uh Stockholm to Oslo to Copenhagen to Amsterdam, and then once we got to the stadium in Amsterdam, they took the cars, put them on a plane, and then we got on a plane next to it and flew to Reno, and then got off the plane in Reno in the cars.01:04:56.480 --> 01:05:03.280


It was a long flight, and uh, and then went from Reno to San Fran to LA and then the finish line was in Vegas.01:05:03.440 --> 01:05:04.559


But are you hauling ass?01:05:04.719 --> 01:05:05.840


Like it's a race.01:05:06.719 --> 01:05:06.800


Yeah.01:05:06.960 --> 01:05:08.800


But the rules are if you get pulled over, you get pulled over?01:05:09.280 --> 01:05:13.920


If you get pulled over, yeah, I've got I got a 5,000 euro ticket and going into Amsterdam.01:05:14.000 --> 01:05:16.320


I was going like 175 miles an hour for like 10 minutes.01:05:16.400 --> 01:05:17.679


There's four of us that they pulled over.01:05:17.840 --> 01:05:19.119


And what kind of car were you in?01:05:19.360 --> 01:05:23.840


Um, I was in a 911, like a modified 9-11, 775 horsepower.01:05:24.320 --> 01:05:26.639


But that comes with like you pick the car you want when you sign up.01:05:26.880 --> 01:05:27.599


Yeah, you you build it.01:05:27.679 --> 01:05:41.039


Actually, my my friends that went with me, I there was three couples, so there were six of us, and they played a joke on me, and they had the shipping company call me and tell me that my car got fell in the ocean.01:05:41.199 --> 01:05:42.719


Because I I customized this thing.01:05:42.800 --> 01:05:52.480


I mean, like did everything I possibly could and was like, and they called and and they totally punked me and told me this car fell off the the ship and they drop it in the ocean.01:05:52.559 --> 01:05:53.760


That's what this company told me.01:05:53.840 --> 01:05:58.320


I was like, they thought I was gonna be so much more mad, but I kind of was like, Well, that sucks.01:05:58.480 --> 01:05:59.199


What are we gonna do?01:05:59.280 --> 01:06:03.760


You know, and they're like, So you sign up, you build the car you want, they build the car for you.01:06:04.000 --> 01:06:06.719


No, we you build your own car and you ship it over there.01:06:06.960 --> 01:06:08.719


You build your own car and then ship it there.01:06:08.960 --> 01:06:13.840


So you have to buy your own 9-11, build it, whatever car, you can drive whatever you want.01:06:14.000 --> 01:06:15.119


But do you still have the car?01:06:15.280 --> 01:06:16.480


Uh, I don't have that one, no.01:06:16.719 --> 01:06:19.840


So after you sh build, so you got to work a year or two in advance?01:06:20.079 --> 01:06:20.559


Oh, yeah.01:06:20.639 --> 01:06:23.519


Yeah, yeah, you definitely you have to think about it, uh, think it out.01:06:23.679 --> 01:06:41.599


And then you ship it over, and then it's basically like you want to drive fast, not because it's necessarily a race, like nobody's getting like prizes for being first, but when you go into different cities, like um the second year, one of those stops was London, and it was like a banker's holiday in London.01:06:41.679 --> 01:06:43.840


There was a million people in the streets waiting for this thing.01:06:43.920 --> 01:06:51.760


So you're pulling into this, like the biggest parties ever that are basically celebrating the rally going there, and then there's always an event that night.01:06:51.840 --> 01:06:54.800


So you go to the event, which are like crazy, like you know.01:06:54.880 --> 01:07:02.639


I I remember um uh Oslo was like, you know, that like the these people were like they're awesome.01:07:02.800 --> 01:07:05.360


And in Europe, people the gumball is like the biggest thing.01:07:05.440 --> 01:07:11.440


Like they think you're they think you're like Tom Brady, like every person that's driving a car when they get out, they like want to interview you.01:07:11.519 --> 01:07:13.760


So in the kids, it's a bigger deal for them.01:07:13.920 --> 01:07:15.760


Um, but it it's a lot of fun.01:07:15.920 --> 01:07:17.840


So we we've done that twice.01:07:18.079 --> 01:07:22.079


Um, yeah, we I don't know, I think how many people are in the gumball?01:07:22.559 --> 01:07:23.920


Usually a hundred cars.01:07:24.159 --> 01:07:29.519


Wow, and then you know, a lot of like a lot of camera people and a lot of like chase cars and just other stuff.01:07:29.679 --> 01:07:32.960


Jeez in every city there, you know, it's like a whole new like venue.01:07:33.119 --> 01:07:38.159


And but then I've seen you a couple of things on Instagram where you helicopter into the EDM festival.01:07:38.400 --> 01:07:39.039


Yeah, yeah, yeah.01:07:40.159 --> 01:07:41.440


You live life at a 10.01:07:41.679 --> 01:07:43.760


I I like to go at it pretty hard.01:07:43.840 --> 01:07:47.039


I mean, I think you gotta like have fun with it for sure.01:07:47.280 --> 01:07:53.760


Um, yeah, we've done some I've traveled quite a bit, like I was thinking about over the last like 10 years.01:07:54.320 --> 01:07:56.880


I haven't counted, but probably been to like 40 different countries.01:07:57.119 --> 01:07:59.599


What's your favorite vacation you've been on the last 10 years?01:07:59.840 --> 01:08:05.679


Um, I think like what immediately comes to my head, we did spring break in Tokyo with all the family.01:08:06.320 --> 01:08:08.480


And uh that was the best.01:08:08.639 --> 01:08:09.679


I don't know, like Tokyo.01:08:09.760 --> 01:08:11.199


If you've never been to Tokyo, you've been having a lot of people.01:08:11.280 --> 01:08:11.760


I've never been.01:08:11.920 --> 01:08:12.559


It's on our list.01:08:12.960 --> 01:08:15.039


It's Tokyo, it's such an interesting place.01:08:15.280 --> 01:08:16.960


It's I mean, absolutely fascinating.01:08:17.039 --> 01:08:32.239


Like the Japanese are so smart, like, and like just everything's clean, the way they treat people, the way they treat elders, like they just it's it's just uh it's like I think how we wish we treated people you know in our society.01:08:32.800 --> 01:08:34.000


Did you just stay there for a week?01:08:34.720 --> 01:08:41.039


Uh we stayed in um Tokyo, uh right downtown Tokyo.01:08:41.119 --> 01:08:46.640


And then like the thing about Tokyo is like there's I mean so many people there, it's like a hundred times more dense than Phoenix.01:08:46.960 --> 01:08:52.720


So like there's an underbelly just like underneath the city is like the you know, the subways and the trams.01:08:52.800 --> 01:08:54.159


I mean, that's a whole nother city.01:08:54.319 --> 01:08:54.479


Right.01:08:54.640 --> 01:08:58.640


Like the train station has like hundreds of restaurants and stores in it.01:08:58.720 --> 01:09:01.279


It's like this biggest, you know, it's like a giant place.01:09:01.600 --> 01:09:06.239


Uh but it was it was that that had to be my favorite one.01:09:06.479 --> 01:09:07.920


Every all the kids loved it.01:09:08.000 --> 01:09:09.680


There's stuff you know always to do.01:09:09.920 --> 01:09:18.960


But we did Tokyo for four days, and then we went to um God, I can't believe I can't think of the other city went to.01:09:19.439 --> 01:09:24.239


Uh very common like city, and we took a train there, they took a bullet train there, which was fun too.01:09:24.800 --> 01:09:30.079


But your would you say your your your favorite place or is is it uh Gaza or Court d'Alene?01:09:30.560 --> 01:09:33.359


Yeah, I mean that's definitely my favorite spot.01:09:33.520 --> 01:09:38.079


Yeah, it's it's so cool too, because I think if it was an all-year round thing, I could go there at all any time.01:09:38.159 --> 01:09:39.439


I don't think it'd be as cool.01:09:40.159 --> 01:09:44.800


But you know, as soon as it ends, you get to look forward to going back to Court d'Alene for summer.01:09:44.960 --> 01:09:47.760


I mean, so does it end because of the snow and the cold?01:09:48.239 --> 01:09:50.720


Uh I've never I like I stay there in COVID.01:09:50.880 --> 01:09:54.319


We stayed till October, and it still hadn't gotten really cold.01:09:54.479 --> 01:09:58.319


So Court d'Allain doesn't get like super cold, not like the Midwest.01:09:58.399 --> 01:10:02.000


I mean, it'll get like 20s maybe, but not a lot.01:10:02.079 --> 01:10:03.359


So it doesn't get extremely cold.01:10:03.439 --> 01:10:04.960


We'll go there for Thanksgiving this year.01:10:05.039 --> 01:10:07.279


Again, we they they opened it up for Thanksgiving.01:10:07.439 --> 01:10:11.840


But I I would say Court d'Alane is uh is my favorite place.01:10:12.079 --> 01:10:14.880


My daughter would agree, my seven-year-old would say that place is great.01:10:15.359 --> 01:10:16.560


She it's her favorite place.01:10:16.720 --> 01:10:19.680


You know, I grew up and I was born in Spokane, Washington.01:10:19.840 --> 01:10:25.199


My dad took me to Court à l'ane growing up, like that's how I kind of like knew about it and kind of got back there.01:10:25.680 --> 01:10:36.159


And then he uh he when he he told me since I was like 10 years old, like he'd take me boating on a little wood boat that was a Chriss craft, and uh we played Batham and stuff on the lake.01:10:36.319 --> 01:10:44.640


But he since I was 10, he's like, Max, when I die, which was like a weird thing because he didn't really talk about death much, but he's like, When I die, I want you to throw my ashes out on Cordalane.01:10:44.720 --> 01:10:49.199


And then he died eight years ago, and so we went and threw his ashes out on the lake, and we kind of already knew about it.01:10:49.279 --> 01:10:57.840


And then me and my brother played golf at Gaza, and he ended up buying a place down in Black Rock, which is at the south end of the lake, and then we've been in Gaza ever since.01:10:58.159 --> 01:10:58.479


Wow.01:10:58.640 --> 01:11:00.800


So every time you're on the lake, I mean your dad's there.01:11:00.880 --> 01:11:01.279


Oh, yeah.01:11:01.520 --> 01:11:03.119


You think about that every time, all the time.01:11:03.199 --> 01:11:04.720


I mean, oh yeah, that that was a spot.01:11:05.039 --> 01:11:05.600


That's awesome.01:11:05.680 --> 01:11:06.399


That's that's awesome.01:11:06.479 --> 01:11:19.680


That's a even the uh the lake club, which you've spent a lot of time down there, that used to be a bar called Eddie's, and my dad would like we drive there, and he would like we would drive the boat and he would drink, and like it was you know, it's like right back to the same spot.01:11:20.159 --> 01:11:23.600


Yeah, it's cool because Gaza right now is the place, right?01:11:23.840 --> 01:11:25.760


But for you, it's authentic.01:11:25.920 --> 01:11:30.399


Yeah, you know, I mean for you, it's like you were going to Court d'Alene your entire life.01:11:30.560 --> 01:11:34.239


Yeah, right, and now it's like that's that's the Hollywood hotspot right now.01:11:34.319 --> 01:11:36.800


It's in the news all the time, or at least during summertime, right?01:11:37.039 --> 01:11:46.479


Did I tell you uh so I had a 50th birthday at Joe, we talked about Joe Polish earlier at his his uh ghost town or mining table.01:11:46.720 --> 01:11:49.680


Oh, was this this was the um burning max burning max, yeah.01:11:50.079 --> 01:11:57.920


So I have that in the the DJ, so out of all the DJs in the world, there's a guy that I like the best, his name's Z trip, and he's like, he's our age.01:11:58.079 --> 01:12:05.680


So you know, he's like for a DJ that's 52, I mean it's hard to be like super popular, but like all DJs really respect Z Trip.01:12:05.840 --> 01:12:07.760


He's incredible at his craft.01:12:08.000 --> 01:12:12.319


So he plays my birthday, and I got to, you know, obviously know him because it's like my birthday.01:12:12.479 --> 01:12:14.560


So I got to know him, and then it was so good.01:12:14.640 --> 01:12:16.640


The music was, I was so impressed with the music.01:12:16.720 --> 01:12:24.399


Like he literally had me talk him through like my whole music upbringing, like what I started listening to.01:12:24.479 --> 01:12:35.840


I mean, it started like with NWA and too short, and he, you know, like all the way through like all the years, and he absolutely he played every type of music that like was exactly what I asked him.01:12:35.920 --> 01:12:37.439


I probably told him he's like, tell me more songs.01:12:37.520 --> 01:12:40.640


I told him like 75 songs, and these were all like different speeds and stuff too.01:12:40.800 --> 01:12:42.399


He mixed them all in, mixed them all in.01:12:42.479 --> 01:12:43.199


So perfect.01:12:43.439 --> 01:12:49.039


So uh we threw a party at the tree bar and he played and it absolutely crushed it.01:12:49.199 --> 01:12:51.039


The members were so excited.01:12:51.199 --> 01:12:53.119


I mean, there was like Did he just stay at your house?01:12:53.279 --> 01:12:54.560


Yeah, he stayed at the condo.01:12:54.800 --> 01:12:55.199


Oh, okay.01:12:55.359 --> 01:12:57.680


Yeah, but uh, but it was so fun.01:12:57.840 --> 01:13:01.039


Yeah, so that was you had to rock that neighborhood.01:13:01.359 --> 01:13:12.079


We went to my well, my wife and I went to um a party at U of A, and uh Tommy Lloyd, the basketball coach, invited us and he gave us his VIP passes, backstage passes, and mixed master Mike, you know who he is?01:13:12.319 --> 01:13:17.760


Yeah, with the Beastie Boys, was mixing, and he's RH2, and he blew my mind.01:13:17.920 --> 01:13:20.640


One of the best performances I've ever seen, ever.01:13:20.960 --> 01:13:29.600


And you think about it, it's you know and it was it was from Beastie Boys to Rapper's Delight to Paul Simon to the way they could mix.01:13:29.920 --> 01:13:30.880


That's what each of us does.01:13:31.039 --> 01:13:32.239


That's exactly what he would do.01:13:32.560 --> 01:13:37.920


Rush, Van Halen, and I was like, it was the most incredible thing I've ever seen.01:13:38.399 --> 01:13:41.840


It might be up there in my top five concerts of all time, if you call that a concert.01:13:41.920 --> 01:13:42.640


I don't even know what you call it.01:13:42.800 --> 01:13:43.199


Yeah, yeah.01:13:43.279 --> 01:13:45.199


I have a uh an hour set.01:13:45.279 --> 01:13:46.000


I'll download it.01:13:46.079 --> 01:13:47.760


He he did a yacht rock version, yeah.01:13:47.920 --> 01:13:49.279


Everybody has their yacht rock version.01:13:49.520 --> 01:13:50.319


Dude, it's so good.01:13:50.560 --> 01:13:52.159


Wait, he did the yacht rot version like for you?01:13:52.239 --> 01:13:55.760


And it's no, no, it was for like Cirrus Radio or something.01:13:56.000 --> 01:13:57.039


Oh, so you can go listen to it?01:13:57.119 --> 01:13:59.279


Yeah, I can I have it a download on my phone.01:13:59.439 --> 01:14:01.039


You could find it on SoundCloud Action.01:14:01.359 --> 01:14:04.399


Yeah, because uh my wife's a huge psycho yacht rot fan.01:14:04.479 --> 01:14:07.680


But yeah, oh it is the best yacht rock you'll ever listen to.01:14:07.760 --> 01:14:08.319


I'm not joking.01:14:08.399 --> 01:14:24.960


I I literally, I mean, obviously I know the guy, so I'm a little bit favorable, but all that music is like the classic music that my dad listened to, and to hear it mixed up in a way, and like he'd like you'll see it like starts to get a little faster, but still keeps it classic.01:14:25.199 --> 01:14:29.680


But I uh I literally listen to it now like at least a couple times a week.01:14:29.760 --> 01:14:30.560


It like grounds me.01:14:30.640 --> 01:14:31.199


I'm not joking.01:14:31.840 --> 01:14:36.800


Or when I'm playing golf and I'm not playing it, I turn on yacht rock and then I kind of like get right back into the swing.01:14:37.039 --> 01:14:38.800


Well, dude, thanks for being on my podcast, man.01:14:39.039 --> 01:14:39.520


Of course, man.01:14:39.840 --> 01:14:40.399


Thanks for having me.01:14:40.560 --> 01:14:41.680


Yeah, man, that was great.01:14:42.000 --> 01:14:43.520


That's my friend Max.01:14:48.399 --> 01:14:50.079


Okay, so welcome to our podcast.01:14:50.239 --> 01:14:56.640


This is a little bit different today because this podcast is a spin-off of our radio show.