Jessica Baio

TikTok fame looks instant from the outside, but Jessica Baio and Sam Jose show what it actually takes to get there. We sit down with the couple behind viral content, touring life, and growing creator careers to talk about sleep on the road, Oura Ring scores, and trying to stay healthy while living out of a bus and posting every day. From there, we get into how they actually build content. What goes into a viral cooking video, how Sam’s Parmesan cheese wheel pasta series took off, and the r...