WEBVTT
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Okay, so welcome to our podcast.
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This is a little bit different today because this podcast is a spin-off of our radio show.
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Okay, hello, Nicole.
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Hey John Jay.
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Um I asked you to be a guest of my podcast, and I'm really grateful because I just seen how much you've grown, right?
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And I just got, I don't know what the word is.
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I got like a little emotional.
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I can't remember what it was a post of yours on Instagram not that long ago, and I was like, you guys are opening up another location.
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I was like, wow.
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I was like, I just think about where I started in the yoga world, which was with you, and then where you guys were and where you are now.
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So like, where are you?
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The uh it's the foundry, but where where are you?
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How did it start and work?
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Tell me a little bit about everything.
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Okay.
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You know, I I started doing yoga when I was just a teenager.
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I was, I think I was actually maybe 12 when I started.
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And so I'd just been doing yoga my whole life.
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And I got my degree in computer information systems and realized like I never am gonna be happy behind a computer.
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So I went to yoga school, came back, and uh I knew I really wanted to teach.
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I just wanted to teach people yoga and help people transform their lives.
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And that was really my the only reason I wanted to own a studio is because I never thought I'd make enough money just teaching yoga, and it was the only thing I wanted to do.
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So uh shortly after I got back from teacher training, the studio I was teaching at came for sale, the Bikamigo Paradise Valley.
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And I just jumped in.
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And when did you buy that studio?
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It was 2006.
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2006, okay.
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Did you remodel it or anything or no?
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Yeah, we did like a small remodel when I first came in, but it was such a small and if you I don't know if you remember it, like a little jingle space very much so.
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And uh it was it was tiny and we were growing so fast, so we wanted uh more space.
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And we that's when we moved across the street in 2010.
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2006, you opened that studio.
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Now here you are 2025.
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How many studios do you have?
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We're gonna be opening our sixth corporate location in Scottsdale.
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Sixth corporate location?
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What does that mean?
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We have Todd and I own uh five studios in the valley and one in Flagstaff.
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So the Scottsdale will be our sixth, our fifth one here.
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Six studios.
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Yeah.
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All over Arizona now.
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Yes, and then we have three uh franchises.
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So one in California, Arrowhead, and Gilbert.
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Wait, so it's nine.
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So you have nine studies.
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So nine studios.
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I we personally own six and then yeah, three more.
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Well, and so are they called um the foundry?
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They're all called the foundry.
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And so these people in California, like, did you know them?
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And they're like, I because I don't know how that business works.
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Is that how you do the franchise?
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And yeah, yes.
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Do you have to follow your rules and everything?
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Yeah, basically, yeah.
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Okay, so you opened up in 2006.
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What like what does yoga mean to you?
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Because I want to tell you, I want you you with you know this or you don't know this, but it changed my life.
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Your studio changed my life, right?
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So I mean, walk me through because it wasn't it just you, and then you Todd, your brother, came in later, or was he always part of it?
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Todd was an an investor early on, and then when in 2010, he was like in between looking for what he was gonna do next.
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And he's like, Let me just work front desk for a little bit.
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And he totally fell in love with our community and w end up going to teacher training and became became a very involved partner at that point.
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He became a great teacher.
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Yeah.
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Right?
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I mean, I remember I feel like I don't know if he was doing yoga with you at the same time when you were a little kid, but I remember when he came back, when he came and he started, and then I remember him going away to teacher training, and then I the last time I took a class from him, I was blown away, right?
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So, where is teacher training now?
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Now you do your own teacher training?
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Yeah, we do our uh teacher trainings in-house.
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Todd actually was in our first one.
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He was?
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Yeah, but he was already a teacher, no, or he became he became a teacher through the foundry.
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Oh, really?
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So did you literally just created it all?
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Like it's not like like before, you know, we bring up Bickram's name because before you know Bickram had a big name in yoga, still does, but you know, he got some he got canceled, right?
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So you guys moved away from him, but you still keep the 26 and 2, right?
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The poses, yeah.
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Um, which is my I've I've done a lot of other yoga, but the 26 and two by far to me is the best.
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It's my favorite, it's the hardest, I think.
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It's brutal.
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Um, in fact, I remember back in the day when I would go on the radio and talk about your classes, and you would say, Stop saying how hard it is.
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Do you remember that?
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I don't remember all the details, but I'm sure I said something like that.
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Yeah, because I I got consumed.
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So, my story, real quick, is like um I was pretty obese.
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I was like really obese.
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Like I weigh about 250 pounds right now, I was about 360 pounds, and my dad died of a heart attack, and I didn't know what to do.
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And somebody said, Go do uh yoga class.
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So I remember I remember that day I walked into your Paradise Valley studio.
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I know exactly who was in there, I know exactly what she was with Beth, and she had the little Dinian with the little yogi bendy, I think she called it.
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And I took a class, and I remember getting up and walking out of the class probably within 10 minutes.
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And I don't remember who's teaching though, but I remember don't go, don't leave, don't leave.
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If you leave, it's don't just stay in the room.
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And I remember lying on the curling up on the floor in the shower, laying there on the floor in the fetal position next to the drain with random pubes in the drain, and I didn't care.
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I uh I was it was I thought I was gonna die.
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So I went on a diet, lost a bunch of weight, came back, kept I I just stayed in the class, and I never ever ever ever left the class early again after that day.
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Never.
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Um But I mean it literally changed my life.
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I don't think I've ever felt better than I did when I was doing Bicam Yoga.
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The thing about yoga though is this is the hard part.
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Remember, I used to always say, the hardest part is getting here, right?
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And that still is to me the hardest part because I so don't want to go.
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I don't want to go, but it's so good for you, right?
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It's so good, yeah.
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And I I'm with you.
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You know, we used to say that like the hardest part is getting here.
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But I was like in my 20s, I didn't have kids, like my job was teaching yoga.
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But now that I'm like running all these businesses, I've got three kids now.
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It's like, yeah, getting to you have three kids?
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I have three kids, yeah.
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Well, I remember you had a dog.
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I had a dog, yes.
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I have two dogs and three kids.
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Wow, all boys.
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You do?
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So do I.
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Yeah.
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Do they do yoga?
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They're six and four and eight months.
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Wow.
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They do look.
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Congratulations.
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Thanks.
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Holy smokes.
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Have I not seen you that long?
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It's been a minute.
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Wow.
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What about the culture and the family of yoga and or of of of your studio, your people?
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Yeah, I I mean, I think that through it all, like the thing that we had going for us is community.
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We uh had a great community.
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You were a huge part of that in the early years.
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I feel like you uh so many people are like, oh, how'd you hear about us?
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Like, oh, on the John Jane Rich show.
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And uh I always felt like you supported our community and looked out for our community and just like ways than I look back at it now.
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Like, I can't believe you've like came and judged competitions and spent like a whole day.
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I became obsessed with with uh with your yoga.
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Yeah, yeah, it was wonderful.
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So it's just one of those things right now I think people are I mean, e I used to say this like back in the 2006, like people are becoming more and more isolated, and it's even more so now.
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So having a place where you can go and come together, sweat together, work hard together, kind of die together in our 26 and two class, um it just makes for like really good community.
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It it it does make for good community, but it was also like this the the whatever hard times I was going through because after after discovering you guys, and I had, you know, my mom got brain cancer, and uh I remember being in those yoga classes sometimes and just having a breakdown by myself.
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You know, no one knew.
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I don't think they knew, but I'd be in certain poses, and it's just like I remember like the what what pose is it, Camel?
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Yeah, where it was just like I felt like the Indiana Jones beam hitting me or either taking the negativity out or bringing the positivity in.
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Like there's some magic that happens in the yoga studios, right?
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Especially in yours, I think.
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I think so.
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I like I still really believe in that our that series, the 26th and 2.
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There's something very magical about it.
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And yeah, when your heart is open, you're you know, it's just like it's just a great place to have releases.
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Like one of our managers, similar situation, she was grieving and nobody knew.
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Like she was like the place she could come and just cry and nobody knew.
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Like you can't, that's the great thing about hot, right?
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You can't tell the difference between sweat and tears.
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I also remember like so many people.
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Uh my brain is stuck on the Paradise Valley location, the first one and the second one, right?
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Like I I have stories in my head that are both those locations, right?
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Um, and I remember the the groups of people and how you kind of become friends with people in there, and then I remember competing with people, but they didn't know that I was competing with them.
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In fact, I remember so yoga would start at noon, and I would get there at 11, 11.05 to get my spot.
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And I would because I remember, remember James in the wheelchair?
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Uh Jeff, yes.
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Jeff, Jeff, Jeff, Jeff, Jeff in a wheelchair, Jeff, yeah.
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Jeff would always get there and take my space before me, and I get so pissed.
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And he would have no idea that I was pissed.
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But I'm like, come on, man, you get here before you're in a wheelchair.
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You can go anywhere in the studio.
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You gotta take the spot that I want.
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But and then him and I ended up having a good friendship for a while.
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And then did he open up his own studio or him and Allison?
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Yeah, him and Allison opened up in the East Valley.
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Do they still have it?
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Uh they they they uh um closed during COVID.
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Oh, they did?
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Yeah.
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Oh, that's too bad.
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But she's still teaching and doing her thing, and yeah.
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And then I remember Clay.
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Yeah.
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And Doug.
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Um, and I remember just so many different people.
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I have all their faces.
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And what's funny about yoga too was whenever you saw somebody from the studio out and about, and it was weird because they had clothes on and you don't recognize them.
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Yeah, it's definitely one of those things that's it's really weird.
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Am I right?
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Yeah, it's a little weird.
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God, where did I know you from?
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Oh, that's oh my god, you have clothes on.
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Right?
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Yeah, totally.
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So tell me a little bit about uh like expanding and start and how how was it were you scared?
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What was the first opportunity that came your way?
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Yeah, the first opportunity that came our way was the Old Town Scottsdale location, which was the original Oh, Andreas.
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Andreas, yeah.
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That was the original hot yoga.
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That's where I started, that's where I practiced as a teenager.
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So I was really excited about it.
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Uh it seemed like fun to go home.
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But it actually, like that studio after we took it over, um, really struggled.
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And it was the thing that really helped us open our eyes to newer possibilities and like adding different modalities and like was there stress?
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Yeah, yeah.
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That studio was losing money for quite some time.
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We we, you know, our hard-headedness kind of, we probably stayed in a little longer than we should have.
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You still have it, right?
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Yeah, we still do.
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So then moved to Arcadia.
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Oh, so that studio is now Arcadia Studio.
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Oh, was that the big change?
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Moving like you could it was it wasn't the corner.
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We stayed in that spot for a really long time.
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It was timing of it was a little bit funny.
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The when we moved into that space, they were it was like the year we had the Super Bowl.
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Uh, and the that fries was supposed to turn into like one of the fancy fries.
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And then yeah, something happened where it just didn't go through.
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So they only remodeled part of the the complex, and yeah, it was just a it was it was good to be there because that's where I grew up, but it like the center was always just a little bit off.
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They've done, I think that's gonna be like a Whole Foods now or something.
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Oh, it is, but there's no Yoga Studio there.
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There someone just moved in.
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Oh, they did?
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Yeah.
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So you moved to the Arcadia location, which is a great location.
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Yeah, we ended up in 2000 uh in just a couple years ago.
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So we were we were in our old that old space for about 10 years.
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So what was it?
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You had that place for 10 years?
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2013 is holy smoke, gosh, I my my brain is flipping out.
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How much time?
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I met this lady today.
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She's she's been listening to me since she was three, and she's 27 now.
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And I was like, what?
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What I mean, man, this time thing is really hitting me.
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This wow.
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Um, so when you're in the studio in in in Indian school and you're struggling, is it because you're doing just the 26 and two?
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Like what's the what did you first expand into?
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What was the first thing that you tried and worked?
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The first thing we did was 60-minute classes for in the yoga.
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So that was the first thing.
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And then uh Pilates was this was like the next main thing that we did.